Greggs
Bakery · Swanwick ·
Bakery offering breads, snacks, sandwiches, and sweet treats
Bakery offering breads, snacks, sandwiches, and sweet treats
"A high-street bakery chain whose launch of vegan sausage rolls produced a viral marketing effect and strong commercial results: total sales rose by 141% in the seven weeks following the product's introduction, illustrating the profitability of vegan offerings for mainstream retailers." - Anna Sulan Masing
"The high‑street bakery's cheeky, sausage-focused marketing has provoked mild controversy but generally succeeded in generating laughs and boosting business, with its playful campaigns attracting attention even when they divide opinion." - George Reynolds
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