Caprice F.
Yelp
HEB is ginormous! It's about the size of a Walmart Supercenter but instead of having the household, electronics, and clothing sections that Walmart has, it's 98% grocery items. The thing that makes HEB so popular is its chef-prepared food items. From BBQ sandwiches to sushi, you can get fresh prepared food here that was made in-house. It's certainly a draw and the food is good!
One thing that I like a lot about HEB, is that they have a meal prep section with A LOT of options. The food is good and heats up in 2 to 20 minutes. Some of the cook times need some review, but for the most part, the cook times are accurate. They also have the options sectioned by need including "low carb", "vegetarian," etc.
There's also a small home and decor section in the store that rotates with the seasons and is along the same lines of what you'd find at HomeGoods, Buccee's or a nice home decor boutique. They also have a small amount of HEB branded merch, in case you love HEB just that much.
So why not 5 stars? This place can be overwhelming. It's so packed and so huge that it can be frustrating to get in and get out (hmm kinda like Walmart). The staff at the checkout are very friendly but the lines can be long depending on when you come here. I avoid popular days here like the plague to avoid the crowds, but this place is never empty. Well, unless you go at 2am maybe.
Also, because of the size, some things may be hard to locate within the store. The aisles, items, and sections of the store where things are can be challenging to find depending on what you're looking for. The last time I was there, I had a terrible time finding Arizona green tea among the 3-4 beverage aisles. Yes, you read that right - 3-4 beverage aisles. Most grocery stores have one beverage aisle, maybe two at the most. HEB has three or four. And there's traffic in ALL OF THEM.
Aside from these things, HEB is great and I definitely recommend checking it out. Just don't say I didn't warn you if you go on a Saturday afternoon. You'll be sorryyyyyy....