Haring & Zo

So simple and delicious. The herring is so delicious, it's soft and mild, so it definitely needs the onion and the pickles. The crab salad was not that great, though.

So so delicious ! If do you like seafood, fish 🐟, ...definitely try this Herring.   A popular and healthy snack. I do recommend.

Went here to taste herring before leaving amsterdam. We arrived at around 10 am but they didn't have bread yet so we had to wait about 15 mins. While waiting, we tried the raw fish with pickles and onions and it was very tasty and soft (and suprisingly easy on the stomach). We also tried the salmon sandwich which was also very good. I'd definitely recommend.

I always dreamt about eating herring simply on the street and finally did it. I knew the taste of real Dutch herring before but eating the sandwich - with onions and pickles - as a street food is another experience. Together with wind and rain - perfect.

As my first time trying haring, I really liked it. I ate a haring sandwich with pickles and no onion. I was impressed after the first bite because it exceed my expectations. I think everyone who like raw fish should try it.

I am glad we tried our first Broodje Haring there ! We tried the traditional one and the one with eel, both were very tasty and fresh. I asked the owner if I could have some sauce on the eel sandwich and he refused, saying “trust me it’s better without” and he is right it needed nothing else and was perfect as it is. I must say I appreciated the fact that he refused even though it felt a bit disturbing in the first place. He wants to stick to the original recipe and knows his fish is fresh enough not to need any additional sauce or endorsements.

Excellent herring. My first time trying it. If you like poke tuna you will like Dutch herring.

so so good! the herring just melts in your mouth and no fishy taste at all. the best herring so far in the city.

This looks to be the place to go if you want authentic pickled herring. You can order it plated with onions and pickles or as a sandwich. Super quick stop food counter. The friendly guy at the counter took my order and he was done plating before I had my wallet out. Great quality fish and paired well with the condiments! FYI: there is a small surcharge if you want to pay by credit card.

I am obsessed with Hollandse Nieuwe (new herring) that only has a short season. Basically May thru June. I was in Amsterdam recently and I must have gone to this place 7 times! It's just great fresh herring with onions and pickles but somehow it' transforms into one of the best tasting snack/lunch. Haring and Zo is highly rated and is one of the top 10 places for new herring.

Raw herring is a must-have delicacy when you are in Amsterdam. It can be a bit off-putting seeing as it is essentially raw fish that has been pickled. I live to eat weird stuff, so I knew that I had to try this unique delicacy. I ordered the raw herring plate with onions and pickles, not knowing what to expect. The fish itself is a bit slimy, but the the texture is on-par with eating canned sardines. The fish is salty and really pairs well with the onions and pickles. I don't think that I will be ordering another one anytime soon, but I understand the appeal and I highly recommend this to anyone who wants to try something new.

UGHHHH! I'm so upset that we don't have this kind of street food at home, nor can I find it anywhere - been craving it since I first tasted it here! Out of all the stands in the city, we stumbled upon this one, and it turns out it's rated as one of the best, if not THE best, in Amsterdam, and they lived up to their reputation. I do eat sashimi (raw fish)/sushi, so the idea and texture of raw herring didn't bother me at all. Even my husband, who does not usually a seafood eater, didn't find it too bad. I, on the other hand, absolutely loved it. If you think it's anything like the jarred pickled herring you see in grocery stores in North America, you are absolutely wrong. The fish is extremely fresh, and therefore not very fishy at all, and the texture is actually quite firm. I only ordered one piece of fish, no sandwich, just to taste. It was pre-sliced into bite-sized pieces and came with with a couple of toothpicks, chopped raw onions, and crinkle-cut pickles that were not sweet like I expected. Very simple, very fresh, very affordable, and great customer service at the stand. Highly recommended, even for the non-seafood eater!

I'm a huge sushi lover - I'm not squeamish about eating raw fish - but it's a bit easier to stomach the sight of neat little rectangular blocks of sashimi than watching the fishmonger clean and filet the fish in front of you. This feels more real & raw. It reminded of the scene in Lord of the Rings when Gollum grabs a fish out of the river and just tears into it. I used a toothpick instead of my hands like Gollum, but y'know what - I get it - raw herring is totally delicious. It's soft & fatty with an easy flavour - not slimy at all. The onions & pickles really went well. 10/10 would eat again and every day.

Five stars, ten stars, two thumbs up - whatever the rating, some of the best raw herring you'll ever have. So in all the Amsterdam guide books, they always talk about getting the herring. There's arguably no better place to get it than at Haring & Zo. Served fresh and raw, I think it grosses out most people. If you're one of those people, get over it and try it. The fish is taken out and gutted right in front of you (so you know it's good) then sliced and served on a small plate with onions and pickles. The fish isn't the slightest hint of old or slimy - it's firm, juicy, and delicious, and perfectly complimented by the onions and pickles. If you're still on the fence, I;m here to push you over - definitely give it a try. You won't regret it and you can tell your friends you had a true Amsterdam food staple.

Fantastic Herring. Honestly a must try spot - fresh, raw and yummy! May think a big brick and mortar restaurant or fish market could be better, but you'd be wrong. This goodness should be in every city.

I don't even like herring normally, but this was delicious. We also got the baked cod and with a Coke Zero it was only EUR9.

Fine herring or haring any Russian wife or mother would approve of. A+ for tasty a bit complicated to find. It's located on the street.

Haring & Zo is my favorite place for fish....not just the Haring but everything is excellent. Denis is very friendly and helpful if you can't decide what to get......I visit him every time I'm in Amsterdam

Great herring. Smoked eel is amazing as well. Owner very friendly let us sit inside while he was locking up as we arrived almost at closing time.

Good herring! Worth the trip out here. Staff was cold...maybe cause he weather was freezing. But definitely worth the try!

I have been going there every time I visited Amsterdam. Excellent sea food, personally I love everything they offer. Simple, Very tasty and authentic. Very friendly staff and great prices. I will go there every time I go back to Amsterdam.