"Vietnamese coffee isn’t just one of the hottest coffee trends of the past few years, it’s also a godsend on a hot summer’s day. Hello Em, the cafe part-owned by Yenvy Pham (of the Pho Bac Pham family) adds a shot of whimsy of this traditionally sweet, strong coffee style. If you want a good photo for social media, try the Ca Phe Dam Me topped with chocolate pudding and pandan coconut Rice Krispies. If that sounds like a lot, try the Ca Phe Maggi, which comes with a hit of caramel made from Maggi sauce — it’s sweet but not too sweet, a little nutty, and a perfect complement to the big robusta coffee flavor." - Harry Cheadle
"An International District coffee shop spotlighting Vietnamese-style phin-brewed coffee, part of a recent resurgence in appreciation for phin methods among younger coffee lovers." - Eater Staff
"Yenvy and Quynh-Vy Pham, the sisters who run Pho Bac, have recently expanded into coffee with Hello Em." - Harry Cheadle
"Located in the Friends of Little Saigon Creative space, this new cafe from Pho Bac Sup Shop co-owner Yenvy Pham has its own roastery, with beans imported directly from Vietnamese farmers. There’s a creamy cà phê trứng and a coconut-flavored cà phê cốt dừa, plus fun takes on pressed banh mi (“banh mi ni”), including one stuffed with hot dogs, and pastries as well." - Mark Van Streefkerk, Gabe Guarente
"Located in the Friends of Little Saigon Creative space, this new cafe from Pho Bac Sup Shop co-owner Yenvy Pham has its own roastery, with beans imported directly from Vietnamese farmers. There’s a creamy cà phê trứng and a coconut-flavored cà phê cốt dừa, plus fun takes on pressed banh mi (“banh mi ni”), including one stuffed with hot dogs, and pastries as well." - Mark Van Streefkerk