Joe L.
Yelp
Herb's is a small, independent market on the main drag in Montauk. You can find a lot of stuff there, just not necessarily the depth or variety that you'll find at the IGA down the street. They have a full service deli, decent beer and beverage selection, dairy products, dry goods, etc. It's a perfectly serviceable and convenient general store.
The real reason you will come to Herb's is for the fried chicken, though. They have a very modest looking food prep and fry area, but do not judge this book by its cover! Their chicken is some of the best I've had anywhere ever, let alone just Montauk. The batter isn't too thick, it's very flavorful with just the right amount of spices, and always so tender and succulent. Try hitting them up late morning or just around noon for your best shot, as it tends to sell out quickly. Most days, it gets snatched up as soon as they put it out and they don't have it all day long. Once it's gone, you have to wait until the following day, which is a serious buzz kill.
One of the most tragic moments I ever witnessed was around lunch time at Herb's. The line to pay, which can be slow, was very long. A young woman had just picked up two enormous portions of chicken in those quasi-metallic insulated takeout bags and the stuff had just come out. The combination of high heat and girth of the portion caused the seam to give out on one of them and the entire bag of chicken fell all over the floor in a sad, sprawling mess. In her frantic attempt to catch it, she also dropped the second bag, which busted open upon impact when it hit the floor, sending even more chicken flying everywhere. The collective gasp from everyone in line was similar to what you might hear when a wide receiver gets blindsided by a cornerback and dropped to the ground like a stone. "Oooohhhhh!!"
If/when you finally make it to Herb's to try the chicken, don't be that woman.