Timothy I.
Google
The insane hype for this restaurant has finally passed - it seems Asian tourists have mostly moved on - as is common with Japanese trends, it seems now the Western tourists are becoming aware of this place.
In any case, I have avoided the hype of this place for years until this last trip, when the reservations are much easier to get. While I have heard this restaurant is located in a building very ill-suited for such hype, i did not expect how hidden this place is. While waiting to get in there was a small line of people stuffed into the small stairway, all steaming in the heat and stuffiness of the tight space.
The food itself is not bad at all, but I just don't see how much amazement or ingenuity can one really expect from just minced meat and rice. In a way I feel the huge selection of condiments is a sign that the flavors come from your creativity with those rather than the meat or rice themselves.
Overall, I wouldn't recommend going out of the way for this place. If you want a quick hamburg+rice meal, there are options elsewhere. But if you can make an easy reservation or you're in the area, you wouldn't walk away angry either. But there are just too many options in Shibuya for me to come back anytime soon.