Discover the Hokkaido Sashimi Marketplace, a year-old gem boasting fresh, high-quality sashimi and a delightful array of Japanese snacks and groceries.
5423 Geary Blvd, San Francisco, CA 94121 Get directions
"It’s easy to get distracted from your affordable lunch mission when you come to Hokkaido Sashimi Marketplace. The Richmond spot is a convenience store that also doubles as a takeout sushi spot in the back, so the aisles are lined with Pocky, Turtle Chips, and Hi-Chews. Focus—you’re here for the rolls, all of which are under $15 and available from the ready-to-go fridges or made to order. We love the pudgy inari, but for something more filling, go with a salmon avocado or spicy tuna roll." - julia chen 1, lani conway, patrick wong
"Most of the other spots on this guide are Nice Restaurants where you’re likely dropping a large chunk of change. But when you want that same high-quality fish for a fraction of the price, get that sushi fix at Hokkaido Sashimi Marketplace, a convenience store and sushi counter in the Richmond. Their rolls mostly max out at $13 (with the exception of a toro roll that’s $16), and they’re on par with—if not better than—what you’d get at any sit-down spot across town. You can either order at the counter or snag something from the fridge stocked with sashimi, chirashi bowls, and rolls. We also never leave here without the inari, plump little pockets of nicely seasoned rice in juicy tofu skin that are made to order. " - julia chen 1, lani conway
"Stepping into this small fish market off of Clement is like transporting yourself back to an era when a burrito was $6 and your grocery bill didn't chew up half your paycheck. Hokkaido Sashimi Marketplace is the place to get a great sushi fix without the high price tag that normally comes with a fresh fish affair. The fridges on the right side of the shop are where you should focus your attention. Inside you’ll find otoro and kampachi sashimi, spicy tuna rolls, and chirashi, all for $10 to $15. Each bite of fish is soft, tender, and perfectly fatty—it makes the best companion for a Golden Gate Park picnic. There’s also a sizeable selection of Japanese snacks, drinks, and a couple of light bites like spam musubi and onigiri that fit nicely into a picnic basket. " - Julia Chen 1, Ricky Rodriguez
"Stepping into this small fish market on Geary is like transporting yourself back to an era when a burrito was $6 and your grocery bill didn't chew up half your paycheck. Hokkaido Sashimi Marketplace is the place to get a great sushi fix without the high price tag that normally comes with a fresh fish affair. The fridges on the right side of the shop are where you should focus your attention. Inside you’ll find otoro and kampachi sashimi, spicy tuna rolls, and chirashi, all for $10 to $15. Each bite of fish is soft, tender, and perfectly fatty—it makes the best companion for a Golden Gate Park picnic. There’s also a sizeable selection of Japanese snacks, drinks, and a couple of light bites like spam musubi and onigiri that fit nicely into a picnic basket. photo credit: Carly Hackbarth photo credit: Carly Hackbarth photo credit: Carly Hackbarth" - Ricky Rodriguez
"A grocery store and sashimi oasis, Hokkaido Sashimi Marketplace in the Richmond is serving up takeout sashimi, onigiri, and fresh rolls. The prices skew on the lower end, with a variety of to-go plates coming in at just $10. " - Ricky Rodriguez