margaret
Google
Holiday Snack Bar is, at its heart, a wonderful establishment and a true gem of LBI. For decades, part of its magic was that it seemed frozen in time—unchanged, nostalgic, and word-of-mouth special in the best possible way. Locals and longtime visitors loved it because walking in felt like stepping back into the same beloved place they had always known.
My family has been going since the late 1960s. It was always where we picked up birthday cakes for summer birthdays, and for me personally, it was the first stop for a jetty chicken and dune fries at the start of the season. That consistency and tradition were what made it so special.
Since the new ownership, though, some of that timeless charm has shifted. Outdoor seating, live music, rebranding, and decorative touches like mass-produced signs and Betty Boop cutouts feel out of step with what made this spot unique. The magic of Holiday Snack Bar was never about being trendy or trying to be “more.” It was about consistency, tradition, and the cozy feeling of a place that hadn’t changed for generations. I wish the new owners realized they didn’t need to change a thing! The new touches feel like manufactured charm vs. the genuine charm that was already there.
The food and atmosphere are still solid, but it’s a shame to see it losing the very qualities that made it special. I’ll admit, I don’t go nearly as often now. I would encourage the new owners to pause, chat with locals, and observe what people truly love here: the genuine nostalgia, the familiarity, and the fact that it was exactly the same, year after year. Sometimes less really is more.