ICONA Diamond Beach

Hotel · Diamond Beach

ICONA Diamond Beach

Hotel · Diamond Beach

1

9701 Atlantic Ave, Diamond Beach, NJ 08260

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ICONA Diamond Beach by null
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ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null
ICONA Diamond Beach by null

Highlights

Bright hotel with refined suites, a pool & a beach, plus free Wi-Fi & an ocean-view seafood eatery. Overlooking the beach, this contemporary all-suite hotel is 2.8 miles from the amusement piers at the Wildwoods, and 6 miles from the shops and dining in Cape May's historic Washington Street Mall. Stylish modern suites feature free Wi-Fi, flat-screen TVs and galley kitchens including minifridges, microwaves, dishwashers, coffeemakers and cooktops. Some add private balconies, floor-to-ceiling windows and/or ocean views. Parking is free. Additional amenities include a 425-foot private beach and an outdoor pool. An ocean-view restaurant serves traditional and contemporary seafood dishes.  

Google Rating
4.5
(1099)
Featured in Eater
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9701 Atlantic Ave, Diamond Beach, NJ 08260 Get directions

icona.com
@iconadiamondbeach

$$

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9701 Atlantic Ave, Diamond Beach, NJ 08260 Get directions

+1 609 729 6600
icona.com
@iconadiamondbeach
𝕏
@iconadb

$$

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Last updated

Jul 10, 2025

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"ICONA Diamond Beach in Wildwood Crest offers oceanside dining for your Thanksgiving meal. Held in the third floor Ocean View Ballroom of the resort, the Thanksgiving Day buffet will feature soups and salads, carving station favorites, such as roast turkey, spiral ham, and salmon filet, and sides as far as the eye can see, including honey-drizzled roasted baby carrots, sweet potatoes with brown sugar and whipped cinnamon butter, and a macaroni and cheese station where you can create the ultimate comfort food side dish. Reservations are available from 1 to 6 p.m. and the price is $59 for adults and $19 for children 12 and under (plus tax, gratuity, and beverages)." - Kristen Kwiatkowski

Where to Order or Dine Thanksgiving Dinner in South Jersey
View Postcard for ICONA Diamond Beach

Thelma C.

Yelp
Our beach guys are the best!!! Nick, Alex & Cris are the most polite, patient & hardest working young men & we love them.. umbrellas & chairs & always accommodating are their forte! They respect the elderly, the broken, the children & guests to the max.. our visits are always enjoyable & they make our day special!

Maryjane R.

Yelp
The private beach is beautiful. The young men set up our umbrellas, our lounge chairs and gave us each a beach towel. Everyday when we were on the beach , they were friendly and smiled. Alex , Nick & Christian made our beach days so much more pleasant

Nancy W.

Yelp
The staff at Icona are friendly and very attentive. The room was clean, spacious and welcoming. I can't say enough about this beautiful hotel. Will DEFINITELY be back!

Eli G.

Yelp
This is one of if not the best hotel I have ever been to. Yes, it is expensive. Like $500/night expensive. But it is worth it. Hotel rooms are updated, clean, modern and all balcony views are outstanding with gorgeous views of pool or beach. Pool is clean and chairs are high quality. There are two restaurants on site that are both amazing and delicious. First is poolside with good seafood. The Second is on the beach. Drinks are phenomenal. Not to mention beach chairs and umbrellas are all inclusive as well as parking. Diamond beach is private gated beach with this hotel being the only one on the beach. And needless to say its calm, peaceful, and no loud noises and people like the rest of Wildwood. If you have the money, please go here!! It is worth every penny to have a real luxury and enjoyable experience.

Todd B.

Yelp
Beautiful hotel. A block from the beach with balconies that allow you to watch the sunrise. Extremely comfortable beds, kitchen with a couple of stove top burners, keurig machine, table settings and glassware, and a couch, table and chairs, and balcony furniture. I didn't try the restaurant and tried to check out the fitness center, but my keys didn't work the night I arrived and I hit snooze about 10 times the next day until it was too late. Staff was very friendly and efficient. We're i ever to come back to wildwood, which I don't plan on doing, but I would stay here again, no question.

Michelle K.

Yelp
Last weekend we stayed at Icona for our friend's wedding. The hotel is beautiful and is right on the beach. Each room has a balcony. The pool looked a little small, but you have access to a beautiful private beach. Everyone we encountered was friendly and helpful! The rooms are clean and the bar makes great drinks. Our friends' wedding was held in the reception hall on the third floor. It has beautiful floor to ceiling windows and the one wall opens to a large balcony that faces the beach. The food was also very well prepared. Wildwood Crest is a dry town and the hotel bar closes around 11. Hit the liquor store on your way in!

Talia D.

Yelp
I almost never give a hotel a five star rating. There is always something they could work on. From the staff to the accommodations, I was pleased. The rooms have a split living room and small kitchen area. Gives a studio vibe but the bedroom is separated by a door. Although the room in total is not the size of a suite it gives you the quite feeling with this being closed off. The bathroom is on the smaller side but super clean and I really could not find any issues to call out. Usually the bathroom has some from of mildew or mold but everything is as you see in the pictures here on Yelp. Great job!

Fred C.

Yelp
Not a fan. Who writes these reviews, shills, friends of the owner, some paid SEO company? We checked into the room with the A/C temp set at 65f to mask the room smell of old socks. The hotel was full so no chance to change rooms. No toilet paper or tissues in the room requiring a call to the office and a staff delivery. How about a tip? Compressor cycling is noisy so shut it off at night. Don't worry you will go nose blind in no time and not even smell the old socks. View from the balcony was tenement worthy. Great view of A/C compressors and fire escape, and if you stand on your tiptoes, a sliver of beach a half mile away. Got the opportunity to pay a group rate for a Sunday/Monday night stay for a Monday wedding. A bargain at over $350 a night. Pricing is bold, Taylor Ham egg and cheese breakfast sandwich with coffee is $20. How about a tip? I am sure that the SEO company will bury this review in no time but if you have been persistent you are forewarned. Update: One roll of single ply delivered, checked out still waiting for the tissue

Amanda S.

Yelp
Nice place .... At first. Customer service was rude and acted like everything we asked was an overstep. We ordered drinks from the bar, I gave them my room number twice and waited an hour and no one came. Called back and they had forgotten about us and used the excuse of 'I thought you were coming down stairs to pick it up, I never heard a room number'. Why would I call in an order if I didn't want it brought to my room! Went downstairs to buy some water, asked what the price was and the manger lady acted like it wasn't my place to ask prices! Rude! I'm not sure if she doesn't like gays but I heavily got the feeling we were not welcome. This place would be one of those sketchy motels if it wasn't for the view of the ocean.

Brittany M.

Yelp
Giving 5 stars for the great customer service! We had a minor issue with our room and Sue at the front desk was so wonderful to work with. She handled the situation so perfectly. Our concerns were fully addressed! We grew up coming here when it was pier 6600, so much has changed in a positive way! Hotel is beautiful with updated rooms! Can't wait to come back! Thanks again Sue!!! Brittany De Dios

Latoya G.

Yelp
Went for a family getaway this past weekend and we really enjoyed our stay! From the super friendly reception with valet, bellhop, and front reception... we were definitely happy upon our arrival. The room was a little small for our liking.. especially the bathroom which was subpar at best. But, it wasn't a deal breaker. Also, didn't like that the ocean view was to the side... and you mostly got parking lot with your pool view. Balcony is in need of an upgrade... but thoroughly enjoyed waking up to the beach! Just a beautiful feel.. Nice short walk to the beautiful private beach.. I feel like this is what you pay for actually. Beach bar wasn't the best as both drinks I ordered were very so-so and overpriced. Took forever to get food as well. My sister and the kids enjoyed the pool. They have a kiddie one for the very little ones which was nice. Check out is 10 am.. really early and we couldn't get a complimentary late check out because they were fully booked. I would probably return as this is the only hotel near the shore that I know which gives a resort kind of feel that you appreciate within driving distance.

Michael A.

Yelp
The appearance of the hotel is nice. The rooms are overpriced and the service at the restaurant is horrible. They had plenty of wait staff but very poorly trained. They have a long way to go before they are considered a reputable hotel. Not worth the price. Stay somewhere else

Jen K.

Yelp
Overall great location, new, clean and perfect for a family vacation. Most things were good with a few minor areas that could be better. This hotel is for if you want to really take advantage of the beach everyday--the private beach is great, but the pool is only ok. The best thing it has going for it is being in a quieter, chill area while also being in close proximity to area activities and attractions. The suites are modern and simple with everything you need for a comfortable and convenient stay. Star Bar had great drinks but the food was def not worth it. Half the staff was friendly and amazing, the other half didn't seem to realize they were working in hospitality. Def a good option for short vacation in the area if you don't want to do a rental--would def recommend and go again.

James N.

Yelp
Stayed here in 2022 and requested a room change because of noise and noise from a roof air conditioner. Over priced but was peaceful. Went to make a reservation for early October, 2023, so rather than doing it online, which I would suggest that you don't. I called and asked for a room towards the beach which is towards the back end of the hotel and on the top floor. I was told they could not confirm that so I asked if there was a room like that, that was not booked and was told there was but that I had to book online. Booking on line does not get me what I requested and the room will be picked at random. So, if there was no room booked on that floor why could I not book my request over the phone? I didn't want to pay in advance then when I get there find out I'm somewhere I don't want to be especially at those prices for the week and no refund. If you are going to pay close to 350 a night and there is a room available that you request, you should get it. So, so much for staying here this year I'll give my business to someone else.

Malissa G.

Yelp
Here for work. I can't say I am impress. The private beach is a nice touch. The resturant at the hotel is sub par. The staff very friendly and the rooms are not bad in size. I had a corner room so my view of the beach was nice after a hard days work. The hotel is surrounded by summer homes it was pretty much empty. There was a seafood resturant can't remember the name just make sure to make reservations. Overall it's a great place to get away.

Sylvia A.

Yelp
This was a nice resort. Couple of reasons why l couldn't give it 5 stars though. Not that 3 stars is bad. Now let's first start off with the room. The room was a suite with 2 televisions. Refrigerator, microwave, small stove with two burners. It had a dining room table for two. The room had a safe that didn't work. We were only there for one night. So l didn't complain. The bed and pillows were nice and comfortable. I felt like l was right at home. The disappointment came in when l saw the view of the ocean from our balcony. Don't get me wrong. It's a beautiful view but it's from the side of the building. It's not to much that could be done about that. I just thought it would be a direct center view. I still got some good pictures. The room do come with some perks. Such as they had mints laid out on the pillows and they give you your own personal chapstick. The cable network was good. Now this room is very reasonable off season but at the price l hear they charge during the warmer weather. It was no reason for the tub to be unfinished. Now that's not attractive. At least everything was very clean. I'm going to really need you to work on the tub. It didn't interfere with the functioning but it does take away from the attractiveness. Other than that the staff was very friendly when checking in. It was a nice weekend getaway that l would gladly return to again off season of course. Who wouldn't enjoy a private beach right. I know we did!

Johnny W.

Yelp
I just came back from a weekend getaway. The hotel is clean, comfortable and well kept. However, it is overly priced for just a basic hotel with no special offers, complimentary meals, etc. too expensive in my opinion to return in future.

Jane K.

Yelp
Great resort feel! Love the private beach and the helpful staff who places lounge chairs and or beach chairs and umbrellas on the beach for you. No need to lug everything yourself! Beach is clean. Private. The pool is clean. The room and hallways are clean. Even the laundry room was clean! Valet parking as awesome and they helped with luggage. Only complaint is the TP is so thin and the bathroom is really close to the bed lol - Pool staff is very helpful in helping your party find available chairs. Towels available at the pool. Waitress service available at the pool! The Star Bar is right there on the sand, and if they are hosting a party or wedding, you get some great music too! Drinks and food aren't anything to write home about (although pricey). Better off going to The Grand Cafe next door.

Robin K.

Yelp
Hotel is absolutely beautiful, their own private beach with lounge chairs, cabanas... food and beverages on the beach. Rooms are very clean, with a private balcony and view of the ocean.

D. Michael F.

Yelp
$50 credit for a room with no working television, due to WiFi issue. That's laughable, and also worthy of this 1 star. What an insult from an establishment that tries to separate itself from the others on the avenue.

Kimberly D.

Yelp
My husband and I stayed here during their grand opening and LOVED IT. We didn't want a sleazy/dirty motel so we decided to spend a little more for Icona. It was recently renovated in under 6 months and in the process, they turned their regular rooms into 2-room suites. Yes, that means less room availability, but you could comfortably fit 4 in the suite we had: one bed in the bedroom (with TV), plus a pull out sofa in the living room (with another TV). It's also kind of nice having less people at the hotel instead of cramming people in like sardines. Less crowded that way. The suites are gorgeous - they kept with the retro theme but made it modern and beautiful (see my photos). There is a fully stocked kitchenette (pots, pans, martini kit, Keurig, dishwasher and soap, dishes, silverware, refrigerator, etc) so you could save some money by eating in every now and then. There is private beach access at this hotel so you don't have just anybody sitting next to you, although it is not strictly enforced (the obnoxious people next to us were from a neighboring hotel). But for the most part, it's nice and quiet. Because it's a little pricier than most, you won't have your average drunk teenagers on this beach - it's mostly couples and families with young children. We ate in the restaurant on site - it was pretty tasty! There is also a great pool, a fitness center, and everyone was very friendly :)

Katrina O.

Yelp
Came here from Groupon for a quick weekend getaway and we had a great time! The room was spacious and clean, plenty of extra amenities and we loved waking up to the ocean view! We didn't eat there but we did hang out at the bar downstairs for awhile. Excellent bartenders and very friendly. The room itself came with a little kitchenette complete with dishwasher, fridge, stovetop, cookware, plates, etc. We had a 2 room suite with decent size tvs in both rooms. Mints on the pillows and robes available for use. My only complaint is about the checkout. One, checkout is at 10AM, which seemed a little too early for an off season hotel in my opinion. Second, we already had maids knocking on our door at 9:30. Again, it is the off season and the hotel was fairly crowded, but I can't imagine they had people rushing in for a Sunday check-in in April. However, we would love to come back if it wasn't so pricey in the summer, although that comes with the area. We'll just have to look forward to coming back in the off season!

Gina N.

Yelp
Absolutely gorgeous. Beautiful location. Every amenity met. Attention to detail, modern, contemporary design

Liz P.

Yelp
Really enjoyed my 5 day stay at ICONA. Beautiful clean hotel. 1st floor house keeping is on point! Would definitely recommend.

Patricia D.

Yelp
I cannot say enough great things about this place!!! We were visiting the area for a friend's wedding and decided to stay at the ICONA Diamond Beach in Wildwood. I could not have been happier with my choice!! We have traveled all over the world and I have to say that this property and the staff surpassed all of our expectations! Everyone was so friendly and helpful from check in to check out - the valet was so convenient and the guys were great!, the front desk staff were so accommodating and friendly!, the staff in the restaurant gave great service and the food was delicious! Housekeeping was impeccable and always ready to assist with any of our needs!, the staff by the pool and the beach showed so much care and attention! Everyone was truly wonderful! We really felt like we were in a super high end luxury resort in the Caribbean. Who knew this jem was so close to home for us?! I loved our time here and was really glad we decided to stay a few extra days to relax and enjoy all that they had to offer. We loved the pool and spending time at the beach the most. The room was unbelievably beautiful with such a great design. We were fully stocked with everything we would need from toiletries, to extra bedding, extra towels and all of the necessary kitchen items. Everything is very clean, sleek and modern. In this area, there are so many rooms to rent - but with the ICONA you are getting an experience! No need to worry about parking here - The walk to the beach is quick and easy. The pools are beautiful and were not overcrowded while we were here. Thank you for giving us that home áway from home feeling we are always looking for when we travel!!! :) We can't wait to return next year!! Thank you for treating us like family :)

Kathy D.

Yelp
Terrible beach bar the worst service and total ripoff. The food was totally cold and the pizza made Ellios look gourmet. The drinks were watered down as well with bartenders with bad attitude.

Vincent D.

Yelp
Best jersey beach I've stayed at. The beach staff was amazing. They treated us like we were the king and queen of England. Each day they carried our beach cart to our spot and set up our umbrellas. I felt like I was on a tropical island. I can't say enough about the beach staff but thanks for making this week amazing for my family and I. PS if you want to be constantly badgered by a rude beach and hotel staff you can stay at Seapoint!

Audrey C.

Yelp
It's simple for Wildwood Crest, Diamond Beach NJ....THIS is the best you will get. I am giving it a 5 star based on the location etc. I would change a few things, the bathrooms are small and in the bedroom, so in order to go to the bathroom you will wake anyone up that is sleeping. But I could live with that. The beach is very nice they gave it that Miami feel and it's just so inviting. You have a great bar, nice food location and you can get served on the beach which is a nice plus. This is truly the nicest hotel in Diamond Beach (actually in Wildwood in general). Managers are so nice, front desk is very friendly and overall you Can't go wrong here!!! Audrey Costa!!

VIictoria C.

Yelp
Very clean! The staff is very nice, love the staff on the beach! Put umbrella up, gave us food an drinks. Hope to go back next year! My son an I loved it. Food there is great! So very clean! Victoria C.

J W.

Yelp
My family stayed here for 2 nights over memorial weekend of 2019. We had a decent experience. Most of the staffs were nice and courteous. The rooms were clean and fairly updated. The only frustrating thing about the rooms were the power outlets. I bought 3 chargers with me and tried every single one of the outlets and it just wouldn't CHARGE!! Went to the front desk seeking help, they tried plugging my charger in one of their outlets and told me there must be something wrong with my charger, it looked burnt. So then I stopped at a CVS and spent 25 dollars buying a new charger, and guess what? It charged for about 2 minutes then it wouldn't work anymore! So there's definitely something wrong with their outlets, it burned all of my 3 chargers plus the new one I bought. It is pretty frustrating when your phone keeps dying on you when you needs the phone for EVERYTHING now a days, LOL. But other than that, I have nothing to complain or rave about this place. If I do go to wildwood in the future I'll most likely try a different hotel. There's a gazillion other places there.

Jackie K.

Yelp
Loved this hotel. Very quiet ! Great location. Clean. Typical beach hotel. Not a five star overall but for a beach hotel very nice.

Sandra W.

Yelp
Came here with my boyfriend for my 21st birthday as a quick weekend getaway. The rooms that accommodated​ us was spotless and spacious. Everything you need is in the room. Kitchen with a dining table, living room space where you can lounge on the sofa and watch some late night shows with your boo. The balcony views are amazing as well. Upon entering the room, the bed is massive and so snuggly. They also supplied shampoo, conditioners, body wash, 2 makeup wipes and chapstick which is lovely.

Dan R.

Yelp
We stopped to check out the beach bar. The bar is cool a nice setup but the sand fleas were so bad we lasted about 15 minutes. Youd think for what they charge per night they could drop a few hundred to take care of the sand flea infestation. If I could give zero stars I would.

Frank K.

Yelp
We are on the beach all summer at nearby Seapointe Village. We love Icona's beach bar and food. Fun bar to hang out at. Haven't been to inside Resturant yet but maybe this summer. Icona is the easiest beach choice in Lower Township/Diamond Beach. Seapointe's beach hut is poorly run, overpriced so-so food. Diamond Beach Bar ($50 club membership) has ok food and drinks. Not a bad choice. Not sure if The Grand is open to the public but we don't bother and go to Icona instead.

Jeni J.

Yelp
We called last minute, sometime around 4pm yesterday for a reservation that evening. We got a great deal and the room was perfect for our needs. We had 2 adults, a teen, and a toddler. The toddler slept with us and the teen on the couch. There is a small kitchenette as you walk in the door then a small living space with a couch, dresser, large TV and a dinner table for two. We were only there for a night, but the hotel was spotless, the evening clerk jovial and helpful, and the ocean view was wonderful to wake up to. Very good stay for a very reasonable price. (around 300 plus resort fees) It is a little annoying to pay for beach fees in the off season, but they are very accommodating, friendly, and took care of my pre-requested needs. While I don't think my family could live comfortably for a week, it is definitely our new go to for an evening or two. One request: Coffee in the lobby would be really nice. We did not eat in the restaurant, but others seemed pleased with the Mother's Day menu.

E G.

Yelp
I would really like to rate this hotel at 5 stars but here is why I have taken a star off - It would be good to have an insect screen on the balcony doors to enjoy the sea breeze - the AC unit in the balcony is very noisy. If you are trying to have a conversation in the balcony, forget about it. You can't hear a thing when the unit is running. - they charge a premium for an "expansive" view of the ocean. We were the 6th room on the 5th floor from the side of the building facing the ocean. I disagree with their assessment of expansive. I feel the first 2-3 rooms have an expansive view but not the rest. See my picture taken from the room. - for the amount paid per night ($440) beach umbrellas and lounge chairs should have been included. On the plus side the staff is great and very attentive. They are very attentive and hard working. My wife wanted a cheese grater to prepare a meal for the kids. The staff went out of their way to borrow one from the restaurant and bring it up to the room. The Bungalow #7 is a nice addition. It offers a great atmosphere for some late night drinks. They should upgrade their menu and offer some premium alcohol options but otherwise it's really nice to just chill. Drinks and food are served on the beach. This is a great convenience when small kids are part of the mix.

Andrea M.

Yelp
Snazzy and elegant with a private beach - what more could you ask for at the Jersey Shore. And unlike some other hotels in the area, the price is right, especially for what you get for the price. Really nice bar(s) and restaurant on site, the staff is very friendly and the rooms are amazing! Will keep returning here again & again. A bit of a hike from Morey's Piers so if you stay here, drive to the boardwalk.

Rylan M.

Yelp
I usually love the icona and look forward to going. After a year+ with no vacations because of covid I was really excited to go back with my girlfriend. I booked a room for two nights only because we both have jobs that we can't be away from long. Both mornings of the stay we were excited to sleep in and relax... and both mornings were awoken by the clanging, banging and drilling of construction at 8am. To some folks this may not be early, but we both work at night and naturally tend to sleep later. I asked the front desk to be moved but they didn't have anything available except for one opening that was a few rooms down and would have yielded the same result. I asked them how long the construction would be happening and they said it would likely be happening through august 2021. I left the vacation feeling more exhausted instead of rejuvenated and rested. I am not sure why - after a year of time with restrictions- they waited until prime time to start construction. I also understand that sometimes things need to be fixed, built etc etc - but the rooms were just as expensive as normal and there was no warning about remodeling. My room in particular was right next to the restaurant which seemed like a staging area for the construction workers and varying levels of irritating noise. I honestly would have just booked at the icona in Avalon or cape may instead if I would have been given a heads up. It was really annoying to leave a noisy city for a peaceful weekend away only to be disrupted and exhausted.

Janice F.

Yelp
For $150/night, you basically rent a beachfront apartment. It's great! Let me start off with the view -- our view was of the apartment across from us, but if you step out on the balcony (yes! the rooms come with a balcony, large one too, enough to fit five or six people without crowding and two people sitting on a chair), you can see the beach! Unfortunately, when we went in early November, the pool was closed, but it doesn't mean that you can't venture out to the white, sandy beach and take lots of pictures and walk along the water. Now, inside the hotel, you walk into your own personal kitchen, loaded with everything you'd ever need. I'm convinced that this is out of an Ikea catalog (most things were Ikea), with the glasses, coffee cups, plates, pots/pans, microwave, cooking utensils, and a freakin' Keurig and dishwasher for god's sake! I could probably live here for a week (although the closest grocery store seems to be miles away in Cape May so I'd do takeout? haha). Then, you have a couch facing a TV with another chair and a table with a dining set-up. So cool. That's not even all of it. You walk into the bedroom and the bed is huge, facing a TV with lovely sheets and the softest pillows known to man! The bathroom was very modern, chic, and clean -- just the way I like it. Weirdly, our sink was outside of the bathroom, but that didn't really matter. Plus, the hotel staff is super friendly. We also tried the restaurant downstairs. Wouldn't recommend it unless you're absolutely starving. The setup is very nice and has a huge beachtown vibe. We were the only group eating and the service was quite slow. I had the Caesar salad and the chicken was grilled, almost burnt. However, there aren't many places to eat without going on the highway and finding a strip mall or something, so be wary of that. Plus you have a full on kitchen so if you're down to cook, it's there for ya!

Kathy F.

Yelp
Went here for lunch/happy hour with 2 friends. We ordered the margarita pizza it was so bad it tasted like it was from the microwave. Our drinks were watered down, and over priced. Great to be on the beach, but completely not worth it.

Amanda R.

Yelp
This hotel was super friendly from the bell hop man down to the service. My girls came here for a bach weekend. Although it's family friendly, they accommodate these parties. We rented a cabana twice (once for the brunch and once for the fire pit) symphony was our waitress for the brunch and she was FANTASTIC. She was so accommodating and attentive to our needs. The pool is on the small side, suite could be a little bit bigger. Other than that I enjoyed my stay there !

Erika D.

Yelp
Every single staff member my family and I met while staying here was extremely welcoming and accommodating. My family and extended family have several young children as well and the staff was very patient and helpful with them. Even during their off season they took time to set up the outside patio with a fire pit and bar so that we could all have family time together as we all came from different states and haven't seen each other in several years. I highly recommend this hotel not only for its incredible staff but it's beautiful views, location, and cleanliness. Top quality rooms with a great layout!

Mike M.

Yelp
Probably the last time going here. They stuck us in a corner room with a view of an event tent lol. We got to join in on their daily briefings or morning meetings while I attempted to drink a coffee on the tiny balcony. Not to mention the AC unit was so noisy and blew so much hot air out of it there's no way one can possible sit outside. The carpeting in the room was disgusting, looks like it was never cleaned. Gave me a broken ironing board, took them 3 days to replace it after calling 3 times. Finally brought me one with no cover. Had to call again. Two tiny elevators on each side of the motel, that took about 10 min to get on mainly because employees were often seen bringing garbage bags out of it and the bell boys using it non stop. Here's the best part, wake up early to reserve a front chair on the beach, to get there and have non motel guests sit directly right in front of you if not on top lol. I thought this was a private beach. I was that mad that I watched people leave the beach and walk down the street obviously not guests!! Shower was cold after 3 person took a shower.

Beth G.

Yelp
Stayed for a week (saturday to saturday) Hotel staff were all very helpful, from the valet to the front desk to the wait staff in the restaurant. Room was commodious and comfortable, well appointed. Bathroom on the small side to be sure, but the mini kitchen was awesome- we were able to cook our own breakfast or reheat leftovers on the stovetop. Housekeeping was generally good, they accommodated our varying schedules with aplomb, but occasionally forgot details like a bathmat etc. The on site restaurant was quite good, but pricey compared to some of the options within walking distance. The pool was... effectively a kids only zone. You could sit (if you were very lucky and got a lounge chair) and read but there was a lot of noise and splashing and crowding, both in and out of the pool. No hot tub- I really wish there had been a grownups only zone. The beachfront was really nice but as another yelper mentioned, you had to pay for chairs and umbrellas daily if you didn't want to schlep your own. Offering a weekly pass for chairs/umbrellas would have been something we would have happily paid for. Parking was NOT assigned but because of the slightly less than full weekend we visited, there was never any issue with finding a good spot. Wifi was free, but reset frequently, not a problem for the technologically adept but for the older crowd it can be a pain to manage. We've stayed at Seapoint Village, we've stayed at various motels in wildwood, and this is nice, but not top of the line. For the money I was honestly expecting a little bit more. I would not reccomend this place for a childless couple, or anyone who wanted peace and quiet, but that's not what most people want in wildwood anyway.

Susan M.

Yelp
Not happy. Not happy at all. Came for breakfast during the cheerleading competitions with cheer moms galore. As if their privileged attitudes were not bad enough, the service was absolutely terrible. Asking for juice or coffee resulted in a STINKY attitude from the staff. Next, there was a hair swimming in a pool of water by the eggs. When we went to the buffet, the cheer moms and their daughters had cleaned out everything so I stood there like an asswipe having to ask them to replenish. LASTLY, my dad sat in a pancake because the tables/chairs were not cleaned before we sat down. He is now walking around with pancake on his already pancake ass. Very unbecoming.

Valerie T.

Yelp
Icona Diamond Beach is our happy place! We enjoy being treated like family every time we are there. No matter what the season it's always a good time. We enjoy the private location away from all of the " noise " of the touristy areas. Close to Cape May for a nice day trip. Food at the Coastal Blue is always delish. Lou the bartender makes the best Espresso Martini!! We love going several times a year.

Alan L.

Yelp
If you're looking for a hotel in Wildwood, Hotel Icona is definitely worth your consideration. We stayed over for New Year's Eve and picked this hotel based on reviews we read. We were over-delighted to stay at Hotel Icona! Parking is convenient, located on both sides of the hotel. Our check-in was a pleasure with our host explaining the ins and outs of the hotel and the night's events. We were pleasantly surprised when we entered our room: one bedroom, two beds and a bathroom with a dine-in kitchen and dining table for two outside the bedroom, fridge, dishwasher, full set of bowls/plates/utensils, microwave, two stove tops, a Keurig, even pots and pans with spatulas and ladles, two flat-screen tvs in the living room and bedroom, a couch, and an awesome balcony with chairs and tables to view the ocean. I hope I'm not missing anything! Before coming here, I read the review comparing Hotel Icona to Borgata. Having stayed at Borgata extensively through the years and loved it there, I thought that can't be right. Well, I can confirm that our room is sufficiently better than even the Fiore Suite of Borgata. Sure, there isn't a walk-in bathroom the size of a master bedroom, but that isn't necessary anyway. I love how homely this room feels and I could even prepare a meal if I choose to. We would certainly stay here again!

Christa M.

Yelp
We spent a night at the hotel over Labor Day weekend this year and it was awesome! Private beach, beautiful pool, updated rooms, polite and courteous staff, and CLEAN!! We enjoyed every minute at the hotel and then had a GREAT breakfast at the hotel restaurant, Coastal Blue. We LOVED the crab Benedict. Coffee was good and service was fantastic! We were shocked at how affordable it was for how nice it was. We were very pleased with our experience and would highly recommend Hotel Icona to anyone wanting to experience luxury at the beach.

Heather C.

Yelp
Next time, what next time?? Resort is mismanaged and way over-priced. The ocean view was a sliver....LoL. You got me on the marketing pictures of the resort and rooms. Bathroom is a closet. The pool was riddled with trash and dirty towels. The elevators were slow, as they were used mainly by staff taking out trash and transporting housekeeping carts. Not enough bell staff at check-in. Front desk could use some coaching on creating a welcoming atmosphere for guests. Taught me that sometimes change is not great. Back to the Port-O-Call next year!

John M.

Yelp
You won't be disappointed staying here. Everything was awesome. Staff was very friendly and accommodating. Check in was speedy. Outdoor heated pool was beautiful and the balcony was a plus. Overall, great experience.