Ismail khan
Google
Inizio Pizza Napoletana: A Passion Project That Forgot the Pizza
Inizio’s branding reads like a love letter to Naples—a story of passion, research, tradition, and dough perfection. “Expert craft.” “Strict standards.” “Memories around the table.” But once you're actually in the restaurant, it all falls apart.
The dining room was nearly empty. And once the pizza arrived, it made sense.
Despite their claims of intense training and authentic Neapolitan methods, what I got was a soft, soggy pizza with bland structure and over-salted toppings. The crust lacked that signature Neapolitan char and airiness. The flavor felt lazy, not crafted. It didn’t transport me to Naples—it barely even got out of the parking lot.
They talk a lot about sourcing ingredients from Naples—San Marzano tomatoes, buffalo mozzarella, “00” flour—but what’s the point of importing world-class ingredients if you treat them like filler?
Even worse, the menu feels bizarrely narrow. Almost every pizza is loaded with pork—salami, sausage, prosciutto, anchovy—and little else. No chicken, no vegetarian centerpiece, no seafood options. And here’s the kicker: actual Neapolitan pizzerias in Italy offer more variety than this. In Naples, it’s not unusual to see pizzas with tuna, mushrooms, zucchini, artichokes, onions, or even egg—all perfectly traditional and all noticeably absent here.
So when the owner says they don’t offer certain toppings because they’re “not traditional,” it’s just not true. It’s not about tradition—it’s about a lack of creativity and an unwillingness to evolve.
Inizio wants to tell a story of passion and authenticity. But from what I tasted—and saw—this is less “artisanal pizza” and more “empty room with a wood-fired oven.” A lot of talk. Not a lot of follow-through.