Wanugee N.
Yelp
Insomnia Cookies here just across Bancroft Street from Sather Plaza of the UC Berkeley campus, is a fairly new business, less than 1 year old. It is clean and organized, but perhaps that is because we came during the summer break.
I brought my friend's high school sophomore here after giving her a personalized tour of my Alma Mater, as she had visited Stanford a few days earlier, while preparing to enter an east coast boarding school she was transferring to for this fall, and planning her future educational options. ( This girl is bright, focused and ambitious! When I went to Cal years ago, I barely had the grades or scores to qualify entry. My essay of BS must have fooled them, or I was a charity acceptance case, lol).
For you college grads of the past 5-10 years in Berkeley or Palo Alto, you remember the long lines for the Cream outlets. Their novel idea was for you to pick an Ice Cream flavor, (like BR 32 flavors for you OGs), then pick a cookie flavor ( like Mrs. Fields, which was started in Palo Alto, for you OGs, or Famous Amos from Hawaii), and they would make it into a sort of It's It ( which is based near SFO on the SF peninsula, also for you OGs).
Insomnia puts a twist on that (I think, I am still confused, must be because I am an OG?!). And that is, you pick the Cookie first, then the Ice Cream, and they put it together into, well, er, a new Cream like It's It?
Confused, and an Ice Cream purist. I just ordered a cup of 2 flavors, so did my teen companion, or maybe she was just following me to respect her OGs? I did get an Ube flavor, which is definitely a newer, on the rise flava flave (for you semi-OG MTV "D" celebrity trash show watchers) popular Asian based flavor. ( There are many Ube-Fests around California, btw).
Service was good and friendly from our server, who took the time to try to explain Insomnia vs Cream to me, but I didn't get it because maybe I am an OG?
BTW, the term OG actually works in Japan, too, because Ojiisan (pronounced like OG) in Japanese either means grandfather, or Old Guy.
Check out Insomnia Cookies, you can't go wrong with Cookies and Ice Cream, and theirs was pretty good. The sugar rush will keep you up for a while (Insomnia?). But most everyone likes both Ice Cream and Cookies, unless you're trying to lose weight, or you're an OG trying to better manage your A1C.
Maybe time to consider OGzembic?