Insomnia Cookies

Dessert shop · Virginia Court

Insomnia Cookies

Dessert shop · Virginia Court

1

2520 Rice Boulevard, Houston, TX 77005

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Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
Insomnia Cookies by null
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Insomnia Cookies by null

Highlights

Warm cookies, ice cream, and late-night delivery satisfy cravings.  

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2520 Rice Boulevard, Houston, TX 77005 Get directions

insomniacookies.com
@insomniacookies

$$ · Menu

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2520 Rice Boulevard, Houston, TX 77005 Get directions

+1 346 320 0969
insomniacookies.com
@insomniacookies

$$ · Menu

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Last updated

Aug 20, 2025

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Insomnia Cookies Opens First Houston Location in Rice Village - Eater Houston

"Insomnia Cookies is bringing its warm, gooey cookies and dessert sandwich concoctions to Houston for the first time. The shop, which has built a reputation for satisfying a sweet tooth late into the night, will open its newest shop in Rice Village at 2520 Rice Boulevard. Expect the same slew of favorites, including its classic chocolate chunk, snickerdoodle, and confetti deluxe cookies, along with a variety of vegan options and a rotating menu of flavors, plus ice cream — eaten either as a solo scoop or sandwiched between two cookies." - Brittany Britto Garley

https://houston.eater.com/2022/6/13/23165746/insomnia-cookies-outpost-in-houstons-rice-village-am-intel
View Postcard for Insomnia Cookies

Yelper Lou MC

Google
I came to Insomnia Cookies because my friend kept bugging me about their cookies. It's nice that they open late. One day I really crave for sweets. The service was so-so. Food was okay. I would come back again when I crave for soft cookies.

L

Google
I tried the vegan options. My favorite was the chocolate chunk! Next was confetti. My taste buds didn’t care for the double chocolate chunk or gluten free chocolate chunk. My cookies were fresh and warm! It’d also be nice to have a dairy-free ice cream option. I’d come back for more vegan chocolate chunk 🙂.

Melissa

Google
I ordered a M3GAN cookie and it was supposed to be covered In sprinkles it barely had and it was supposed to have butter cream in it and none of that False Advertisement all the the other cookies we got were fine

Christopher Charles

Google
A definite must try. The staff is friendly and accommodating. Many options to choose from. Delicious cookies and ice cream. Open late night for those cravings!

Heyitsporshe

Google
Awesome customer service! All the cookies were extremely fresh, I came in the afternoon. The ice cream was very smooth and I could tell it's being frozen properly. Very clean inside as well, no outside seating. Can't wait to come back, every cookie we chose was delicious!

Elvis Alvarez

Google
For a first timer, my overall experience at Insomnia was great. The options they have on the menu is unique, The customer service was very nice and welcoming throughout the ordering process, The establishment was very clean and imple, and you know a cookie shop would be good when you a whiff of these fresh baked cookies - yes, the smell is amazing, my brother and 1 ordered the On A Classic Cookie option, and it was very delicious. For the cookie, we picked the vegan option ( Vegan Birthday Cake and Vegan Chocolate Chunk), and mixed it with Cookie Dough ice cream and Cookies and Cream. The cookies were warm and fresh, so taking a bite of it with the ice cream was outstanding. And the ice cream didn't melt too quickly(big plus). It was a perfect combination| And it wasn't too expensive as we thought like other places, the price value was perfect, especially for the quality of the cookie. I didn't know the hype about it, but 1 can understand why this place is quite popular in the River Oaks area. With that being said, parking can be a hit or miss, especially during rush hour. The area can be very busy so parking can be tough depending on the time you go. Also, there is limited indoor seating, It may not be a bad thing if you're going there with one or two friends or significant others, but be aware that it won't accommodate a huge number. But don't let that ruin your experience, as the cookies were amazing Overall, this is a must if you're at River Oaks. It's even better when you' re into sweets and late-night snacking. I would definitely be coming here again when I'm at the area.

Michael Mosley

Google
I had one of the most disappointing customer service experiences at Insomnia Cookies recently. When I walked into the store, the associate didn’t acknowledge me at all—not a greeting, not even a smile. She just sat there and stared at me like I was interrupting her day. I took the initiative and said, “Hello,” trying to lighten the mood, and she responded coldly with, “How can I help you?” Trying to keep things friendly, I asked how her day was going. She ignored the question completely and repeated again, “How can I help you?” The tone and attitude made it clear she didn’t want to be there, and she definitely didn’t want to help. It made me feel uncomfortable and unwelcome, and honestly, it put a bad taste in my mouth before I even placed an order. A place known for comfort food should at least serve a little courtesy.

Alena B

Google
Their warm cookies are delightful. Many vegan options and one yummy gluten free selection as well. The cookies always taste so fresh and not missing any flavor. Staff are so kind and delightful every time. There’s space to sit insides as well. They have some ice cream choices too so definitely check it out!!!
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Morgan A.

Yelp
Service was great! I love the different combos of ice cream sandwiches, icecream on a cookie, and so much more! Lots of parking! Great late night cookie date, family & friends outing.
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Kori W.

Yelp
It's hot and fresh cookies. How can anyone complain? Their basic flavors are solid. I especially love the snickerdoodle. They also have delicious deluxe flavors. My favorite is the oatmeal chocolate chip pecan cookie. I also like that they have seasonal flavors. I will be back for their jelly filled cookie that comes around Christmas because that is the absolute best cookie ever
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Juno D.

Yelp
I used to be a huge fan of Insomnia cookies but it has changed. Insomnia cookies were really good a couple years back but when I got it recently, it tasted completely different. They were kinda busy but the cashier was super nice. I had to wait for bit because the cookies were in the oven. One of the main reasons I like the location is because of the view. I'm able to just stare out the window and eat cookies. I got the Super 6, which includes 5 cookies and a deluxe; it came out to be ~$18. Once I received the cookies, I noticed it looked a bit different but I brushed it off. Once I actually tried it, it did taste slightly different otherwise it was the same. Coming back to Insomnia reminded me why I stopped coming. The price started to not justify the cookies I was getting (as in the quality was slowly getting worse).
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Helene S.

Yelp
Do you have insomnia? Started in a college dorm room at U Penn, Insomnia Cookies are available late, late. Lots of classic and deluxe flavors. Cookies. Brownies.....and even Ice cream. Available until 3 AM. Chocolate peanut butter cup. S'mores. Oatmeal chocolate walnut. White chocolate macadamia. Chocolate chunk. Triple chocolate deluxe. Sign up for their rewards program to learn about their latest flavors and special offers. Happy National Peanut Butter Cookie Day!
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Jaqueline V.

Yelp
My sisters and I were up late and had a sweet tooth craving and this place was open so we decided to drop by and give it a chance. We ordered and as soon as my sister ordered her cookie she was informed that they were out and it would be about 20 minutes till they had more, so she just decided to choose a different one. Then I proceeded to order my cookie sandwich which I was also informed that they were out of the cookie I wanted so I also proceeded to choose a different one. We went to take a seat and ordered at 12:19 am and didn't get both of our cookies til 12:39 am... we waited 20 minutes for cookies we didn't even want in the first place??! We chose the different cookies because we thought we were gonna get our cookies right then and there yet we were made to wait anyways and for cookies we did not want. The place wasn't clean and had people's left ice cream cups on tables and sticky tables where ice cream residue wasn't cleaned off. I looked down at my feet and there was a roach crawling on the floor :( The cookies are super mid, and their ice cream is basic. It's really overpriced too, $27 is crazy for two desserts. The cashier was nice and very polite, he was giving us recommendations on what other cookies to try. The long wait and dirty place make me not want to go back. But maybe one day I'll give it a second chance..
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Wendy W.

Yelp
Okay, so this is just an ice cream review. We walked in set on getting cookies. I had no idea they had ice cream. It was a hit! Delish! I had the Caramellionaire and I definitely recommend! Bar seating against the wall and front of the store looking outwards. Lots of traffic coming in and out of the store. I'm guessing it's something like Tiff's treats, being that the cookies are warm and they deliver. Parking is free, but it's right. If you can't find a spot in their lot, there's metered parking on the streets or there are a couple of garages in the area which are up to two hours free. Next time we will order cookies!
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Eleanor R.

Yelp
Omgoodness! This was definitely the best dessert I have had in a while. The peanut butter chocolate cookies was perfect! Especially if you are a peanut butter lover like me! And the Carmelion ice cream on top was superb! Perfect combo! Wish I could have eaten the whole thing (too much for me to handle). Wish I would have ordered a cookie to go. Cool vibe, open late and fast service. If there is a line, it moves fast. Highly recommend!
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Shea M.

Yelp
Insomnia Cookies is hands-down my favorite cookie spot, and I have no shame in putting all my friends on to it! Their OG chocolate chip cookie is ridiculously good--perfectly soft, gooey, and packed with melty chocolate in every bite. It's my go-to every time. Recently, I took a friend there while picking up a birthday gift for one of my team members, and she decided to order the ice cream on a brownie. She fell in love instantly, and the birthday girl was thrilled with her box of cookies as well.
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Frances L.

Yelp
I wanted to try Insomnia cookies because I saw they had a promo going for Final Fantasy 7 Rebirth collaboration. I called the hotline to make sure they had the FF sleeves and put my order in for 1 large box of 12 cookies and 1 lil dipper box with 12 small chocolate chip cookies and a small tub of cream cheese frosting. The cookies were delivered promptly. While they weren't as warm as I expected, they still tasted pretty good. I liked the cream cheese frosting a lot and the larger cookies were soft and crispy on the outer edge. I was surprised the larger cookies were still soft the next day. My favorite were the white chocolate macadamia which has a little coconut. The small cookies were pretty hard the next day, but nothing a microwave could not fix. On to the final fantasy sleeves. They were just printed paper but slip over the box making them look very nice. Also just a shout out--the call rep said they were random, but I put the one I wanted on the large box and they actually gave it to me. That really made my day. Overall, I'd say Insomnia is pretty close to Tiff's Treats. A little pricey, but I found a coupon for 20% off of $25, which was a decent deal and saved me delivery fees and taxes.
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Alena B.

Yelp
Their warm cookies are delightful. Many vegan options and one yummy gluten free selection as well. The cookies always taste so fresh and not missing any flavor. Staff are so kind and delightful every time. There's space to sit insides as well. They have some ice cream choices too so definitely check it out!!!
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Katherine D.

Yelp
I'm not the biggest sweets person but Im happy I came by. I got the chocolate chip cookie and a scoop of the caramellionaire. We came right when the cookies came out so they were really good and I liked the ice cream but it slowly getting too sweet for me. I wish I got his name but the guy helping us out was so nice and fun!
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Libby H.

Yelp
Not my favorite chocolate chip cookie but overall tasty! I told them I was allergic to peanuts so they got my cookie with different gloves and spatula which I do appreciate that service!
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Erick S.

Yelp
Great cookies!!! The apple pie cookie is impressive! The people are friendly and the place smells great!
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NaPorshe R.

Yelp
Awesome customer service! All the cookies were extremely fresh, I came in the afternoon. The ice cream was very smooth and I could tell it's being frozen properly. Very clean inside as well, no outside seating. Can't wait to come back, every cookie we chose was delicious!
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Leah C.

Yelp
The family loves this location, the cookies are always available in each flavor. service is great, the team is patient with indecisive customers. Ambiance is clean and inviting with the smell of freshly baked cookies!
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Michael C.

Yelp
When it comes to cookies, I only usually go to Michael's Cookie Jar and Insomnia Cookies. I bought a couple cookies here tonight, 1 Chocolate Chunk and 1 Vegan Double Chocolate. Both were awesome, so fresh, chocolaty and very delicious. Both also had soft, warm middles and slightly crispy edges in terms of texture.
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Allison N.

Yelp
Alissa is amazing! She makes the best cookies. I promise you. Such a sweet lady. She goes above and beyond to make sure you are satisfied. Thanks again girlie.
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Patricia A.

Yelp
Service was quick and friendly. Ambiance went with the theme of late night snacks. Cookies were very sweet! Great flavor, just be prepared for extreme sweetest! Honestly I wish I was warned because I would have bought milk.
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Tiffany J.

Yelp
If you like soft baked cookies, you're probably going to like Insomnia Cookies. I happened to be in the area so I decided to stop in so I could see what all the hype was about. It wasn't super busy when I arrived, but it did pick up while I was there. Insomnia shares some similarities with other cookie shops. They serve the cookies warm and this location has ice cream. The price varies from $2-4 depending on if you get a classic cookie or a deluxe cookie. I ordered the oatmeal chocolate walnut and the triple chocolate jumbo cookie. Both cookies are deluxe and were about $4 each. They were so good and so soft! They're also pretty large and can easily be shared. They have barstool seating so you can sit down and eat your cookies while they're still warm if you want. The parking lot is kind of tight; It may be difficult to park in a larger car, but since it's Rice Village, there's garages and street parking available if needed. As the name implies, they're open late! You can satisfy your craving in the middle of the night as they close at 3 am Thurs to Sat and 1 am Sun to Wed.
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Stephanie M.

Yelp
Mmmmmm... Coookies!!! Insomnia is amaaaazing and is open late nights!!! Parking: On a weekday, there is plenty of parking. I could only imagine how busy it gets on the weekends. Customer Service: The workers greeted us with a smile as soon as we walked it. She was also very knowledgeable about the types of Cookie flavors, etc. Food/Cookie Options: Unfortunately, they didn't have the two kinds of cookies that I wanted, so I got the Salted Caramel Cookie instead. It was sweet with a bit of salty and was super soft... cooked perfectly. They even have ice cream. One things I didn't know is that they don't make the cookies there, just bake them, so hopefully they have the cookie flavor you want! I will probably be back... maybe, just to see if they have the S'Mores or the Chocolate Peanut Butter Cup.
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C C.

Yelp
On a late night rides and we came across dessert. Open late it seem the line never dies down but it stay moving. At first, the menu was a little overwhelming but after examining it for a second, I was able to breakdown my order plus the cashier was helpful. The cookies were good and I'm hoping to see more unique cookies on the menu soon.
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Gustavo R.

Yelp
"SUBWAY COOKIES!" was what my girlfriend exclaimed after thinking of similarities to these pricey & somewhat plain cookies. The staff is fine & the place is alright, but their product? Not worth the price. $8+ for three cookies that could've been bought at a sandwich shop for $3. There are plenty of other great dessert shops nearby. Save your coins from this one. Sorry, Insomnia! I like your logo & name tho!
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Courtney C.

Yelp
Vibe- Nice clean spot. There's a few places to sit inside. Customer service- Great! The girl that took my order was very nice. Food/drinks- I'm just excited that there's vegan cookies on their menu! I got the vegan birthday cake and vegan chocolate chunk cookies. They were both so warm and fresh. Out of the two the birthday cake one was my favorite. Parking- There's about 4 spots right in front of the store. It's in a very busy area so parking can be tough depending on the time you go.
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Brett N.

Yelp
Why 5 stars? Because I'm very sad there's not an Insomnia closer to me. --- --- --- I have heard about Insomnia Cookies for years now, but have never had the opportunity to patronize a location. 4 days earlier, I ate dinner next door and as I pulled up, I was so excited to see that I was finally going to be able to experience Insomnia. As soon as I was done eating, I walked over and was surprised to find the door locked. Someone quickly opened it and said that they were having their grand opening on Tuesday and handed me a coupon. Sadly, I quickly discarded the coupon because I am virtually never in Rice Village and knew it might be months before I'd return. But as fate would have it, I ended up having a work meeting on that very Tuesday, a couple of blocks from here. As soon as I realized it, I immediately planned on making a quick detour over to Insomnia. Because I was headed to dinner shortly after, I didn't want to fill up on too much stuff, but it was tempting to order virtually the entire menu. I stayed away from the ice cream, reluctantly, and just ordered a few cookies: salted caramel, peanut butter chocolate, macadamia nut and classic with M&M's. All of them were honestly great. And the salted caramel was warm and heavenly. I could eat one of those daily for 62 years without getting tired of it. Next time, which really will probably not be for a while, I plan on ordering another salted caramel and then trying a bunch of other options, including something ice cream related!
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Angeline D.

Yelp
I've been waiting for an Insomnia Cookies location to finally open in Houston ! Hurray it's finally here! I previously lived in Philly and would get insomnia all the time so I knew exactly what flavors I wanted to get. It was opening week and they were having a special of get a free cookie in store and with delivery orders. I was more than happy to get 7 cookies total. :) my favorite has always been double chocolate chip. The featured flavors (berries n cream and blue berry ribbon) were the fruity flavors and I actually enjoyed eating them. I wasn't completely enthused about the peanut butter chip and the white chocolate macadamia, but they weren't terrible. The cookies came out hot and fresh. My only complaint is that the cookies were a little too soft! They easily broke when I tried picking them up. Not a big fan of that and I don't recall the ones back in Philly being like that. However, I will say I still enjoy these cookies in comparison to Crumbl because I find Crumbl to be overly sweet and dry. Insomnia is cheaper, decent size, and not overly sweet. I love how Insomnia also has vegan cookies (with strict policies to avoid cross contamination) and they offer non-dairy milk options. So many milk choices - strawberry, chocolate, reduced fat, whole milk, original oat milk, and chocolate oat milk. They have 8 different ice cream flavors and toppings to make your cookiewiches. You can download their app and order ahead of time. Plus, you can collect points as well! Parking can be limited with the other surrounding businesses. Parking spaces are a little tight and at an angle. Oh, and you may be startled with the random Cookie Monster speaking noise blasting through the speakers. Lol.
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Tazzy R.

Yelp
I'm personally a HUGE cookie fan, so naturally this place was on my to try list. Came here after watching the fight for the ultimate finish to a great night. The entrance is super cute, with little selfie worthy areas. The restroom wasn't super clean, but the associate in the back was a kind talker. I ordered a 4+4 pack with the help of the associates, sampling pretty much everything they had on the menu. Even the brownie. The cookies are so soft , so sweet. The vegan birthday cake and brownie was even pretty good, though i think my favorite was the confetti cookie. i Looooove how late it's open, but they are popular so expect a slight wait.
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Tina E.

Yelp
So many unique options on the menu. But I clearly asked for the purple ice cream and the carmellionaire ice cream but that's not what I got. Some if the cookies were good Kay but others were really dry and overpriced for what you get.
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Jennifer M.

Yelp
Omg. I thought crumbl cookies were good. This is so much better. Of you like a good warm soft cookie this is the place. On you birthday you get a free cookies. If you recently graduated you get 6 free cookies woth a $5 purchase. I had the chocolate chip cookie. So delicious. No I have to try more. Yummy
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Madelina N.

Yelp
The caramel ice cream with double chocolate chunk cookie was a great combination, just thought it was quite expensive for a cookie and ice cream. For the price, we were expecting a little bit more or maybe a thicker cookie. Quick service though and was tasty.
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Kristy H.

Yelp
My husband wanted to surprise our kids with a sweet treat before bed. He ordered through DoorDash to have the cookies delivered to my hotel room. I took the first cookie out of the box to try. I broke the cookie in half but there was a strand of hair baked inside the cookie so it wouldn't brake off. I took a video of the cookie broken in half dangling. I didn't even get a chance to taste it. Too put off by the hair and now question how sanitary is this place????
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Véda A.

Yelp
Absolutely LOVE this place!! Mine & hubby's go to for late night mouth watering sweets craving. One of Houston's greatest places to exist. Thank u, Insomnia Cookies :)
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Amy S.

Yelp
Insomnia Cookies in Houston exceeded my expectations. The cookies were incredibly chewy, richly chocolatey, and easily the best I've ever had in the city. A delightful treat for any cookie enthusiast.
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Goldie O.

Yelp
I was sitting at velvet taco minding my business and looked up! To my surprise I saw Insomnia cookie right across the street! I have friends in other cities that rant and rave about this place and I wondered why we didn't have in Houston but looks like we do now and it opened up a couple of weeks ago. I'm very biased because there is a cookie shop here in Houston that is very near and dear to my heart but my friend swore that Insomnia cookie is better so I had to give them a try. Boy was he wrong! I'm sorry but these cookies just didn't do it for me. They seems a little dry to me, weren't very warm and wasn't worth the price in my opinion. They have options of classic and deluxe cookies that come in two sizes: a standard cookie size and the a slightly bigger one for the deluxe. I was told that some of the deluxe flavors are limited so they change out from time to time. They do have vegan options and they also sell ice cream. They close at midnight during the week, 1AM on the weekends and 3AM when college classes are in session so I guess that's where the name comes from. It's not a bad option if you're looking for a late night dessert place to be open but it honestly wouldn't be my first (or second) choice if I'm specifically looking cookies. The workers that were working last night were very sweet and knew of them helped "pimp out" my vegan cookie because it wasn't what I expected (I thought it came with a glaze on it but it didn't so I got some icing added to it). Also, I was told that they don't really do marketing for the establishment other than word of mouth which I found a bit odd but hopefully people start to what about it because I definitely wouldn't have known it was in town if not for stumbling on them while getting dinner.
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Carla B.

Yelp
I'd definitely say if you visit Houston Texas go to Rice University and go to the village and order off the insomnia late night menu they have the best cookies in the world
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Jonaya P.

Yelp
Customer service was great. Shoutout to Robert! (The manager) The cookies were good. They're just over hyped lol. I love that they're soft warm chewy and fresh tho! Would get treats here again.
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Iris T.

Yelp
I am a Crumbl fan but with all the debate, I decided I had to try Insomnia Cookies to know for sure, as that was the other main contender. To my delight, there's one located next to the hair salon I take my kids to, so I stopped by. Right away, I already see there's a color theme (purple) and there's ice cream by the scoop - hello ice cream cookie sandwiches! The price is also reasonable: just over $2 for one cookie, but there's better value if you get the sets. Another thing that sets Insomnia apart -- THEY HAVE ALLERGY-FRIENDLY COOKIES. I went in with my sister, who is vegan and wasn't expecting anything (neither was I) and my son, who is allergic to 4 common food ingredients and 2 not-so-common ones (wheat, eggs, peanuts, most tree nuts, avocado, and kiwi). Guess what? They have vegan cookies (THREE flavors) and one vegan, gluten-free cookie! I did ask about cross-contamination and the lady behind the counter said they use a different scoop, which I took to mean they try. I ended up getting a 6-pack of basic flavors (there are fancier flavors but they come in a 4 pack for a little more). I usually go for unique flavors, but it's best to judge things like cookies based on the classics. I got 2 vegan birthday cake (one for my sister), the GF vegan chocolate chip, snickerdoodle, oatmeal raisin, and mint chocolate chip. The allergy friendly ones were packaged separately - WOOT! These all totaled at $12.99. So how are these cookies? They come warm and are chewy! Quite good. They seem to stay chewy after 2 days out even at room temperature and aren't too sweet. They look like regular cookies, maybe slightly smaller than the palm of my hand. Perfect for one person. A solid cookie choice, for sure. I think they might have some seasonal flavors, as opposed to Crumbl where they have 1 or 2 repeat flavors and the other 4 to 5 changes every week, out of a total of 6 flavors. Insomnia has more flavors at a time... maybe double? I forgot to take a photo of the menu. Oops. So what is my final decision? At first glance, Insomnia wins based on price (I think it was $2.25 per cookie), BUT Crumbl wins when you know one Crumbl cookie is meant for 4 servings ($4.28 per cookie, but if you divide it by 4 it's $1.07 or - let's be real here - by 2, it's $2.14, so still slightly cheaper than Insomnia unless you get a set). Crumbl does put frosting on some flavors and it can be on the sweet side, but I don't find their actual cookie that sweet and the frosting layer isn't too thick (and I'm normally anti-frosting). Pie fillings generally aren't as sweet as frosting so I have a soft spot whenever they release pie flavors. The biggest difference is probably the question of traditional chewy cookies (Insomnia) versus gigantic lofthouse-esque cookies that occasionally lean towards over-the-top, depending on the flavor (Crumbl). I admit I do love lofthouse cookies. I enjoy the crumbly texture and the slightly underbaked nature of it, which is why I gravitated towards Crumbl. And Crumbl is closer to me. I also appreciate a good chewy cookie, which is Insomnia. I do think the staff at Crumbl are a little friendlier, but I've only been to Insomnia once, so perhaps it was a bad day. I also like how I can see the people making the cookies at Crumbl whereas Insomnia has a closed kitchen. I don't see either as too sweet so they even out there. Insomnia does open past midnight 7 days a week whereas Crumbl closes by midnight 6 days a week (they're closed on Sundays). It's almost a tie, but Crumbl wins by a few extra points because I can make my own cookies, but I cannot make a pie-inspired Crumbl cookie at home. Huge kudos to Insomnia for catering to those with specialty diets though, and that's why they get 4 stars and I'll return when I'm in the area. Crumbl can only guarantee a nut-free kitchen on the weeks they don't offer any flavors containing nuts. Do note I did look at Insomnia's website and they cannot guarantee that their cookies are free from allergens since it is a shared kitchen. As such, I still haven't allowed my 2 year old with the food allergies, most of which need an EpiPen to treat, try the cookie I got specifically for him. So that sort of negates the fact that you serve allergy-friendly options... that cannot be guaranteed. With full certainty, I can say I like Insomnia cookies more than Tiff's Treats (sorry). I find Tiff's Treats way too sweet, I need to drown myself in milk during and after. So there you have it!
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Jackie K.

Yelp
Insomnia has perfectly OK cookies. With so many cookie options in Houston, Insomnia is not one of my favorite places. I think Insomnia Cookies is known for its cookie delivery service, but I would definitely pick Tiff's Treats over Insomnia Cookies for that service. And the cookies themselves aren't that good and are fairly expensive, particularly for not being that great. But I actually went in-store, and the service was perfectly nice.
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Khalidah B.

Yelp
Delicious and they have vegan options which I absolutely love!!! I glad they are open until 1am and served the cookies warm! 10/10 recommend
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Tamey W.

Yelp
I'm updating this because I went into the store and showed the manager this review. He was super nice and apologetic. He offered to remake the order and gave me his cell number and said if it happens again to call him personally. The still need to make it so that have the option to go AFTER the delivery but that's a corporate issue.
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Kartanya B.

Yelp
When you walk in, it feels like you just walked into heaven. I was so excited when I heard they was opening an insomnia Cookies in Houston. Theses cookies are always fresh and they just melt in your mouth.
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Lindsey B.

Yelp
OMG! This place gets 5 stars Awesome customer service, warm cookies, and great prices! My new vegan dessert spot
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Carmela N.

Yelp
Service was horrible. We walked in and said hi to the staff member. She didn't respond and stared straight ahead. We thought it was a joke but it seemed like that was her true personality. We were so off putted we ordered a chocolate chunk cookie and left. The cookie itself was decent. Warm, soft, gooey. A well made chocolate chip cookie but nothing too special. I could find better with better service else where.
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Gina R.

Yelp
The smores cookie was hands down the best and my husband loved the blondie. We would try it again.

Erin C.

Yelp
Terrible service. We ordered by DoorDash. Waited over an hour. Called. Spoke with 3 different people at the store. Explained our order and name over and over again. Each one was more inept than the other. They couldn't get it together and we ultimately cancelled the order. It was disappointing. I will not be ordering ever again.
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Butter C.

Yelp
The cookies are so delicious! I really like the option of making an ice cream sandwich with any cookie combo. And I am so in love with their brownies.
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Wendi D.

Yelp
They had vegan cookies and non dairy milk!! I was in heaven!! Easy ordering and I was back in the car in no time!!
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Leslie K.

Yelp
We do like the cookies- I like the deluxe flavors better. I understand that being understaffed is unfortunately the new normal, but for this establishment specifically, you need to plan ahead. Every time I come here, there is a long wait, even for just picking up online orders. Do not order from here if you have somewhere to be or plan to pick up the cookies way in advance of your planned event.
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Megan B.

Yelp
So I've never been anywhere that had an insomnia cookies and I had to check it out. The online storefront said that you could get 5 vegan cookies for $6 but nowhere on the site did it say order online. When I got there only 3 of the vegan flavors were available so I ordered them to see what the fuss was about. They're very good vegan cookies. A little small for the price and the birthday cake one is the best. Would recommend ordering those for sure.
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Valerie L.

Yelp
Not a fan. I wanted a triple chocolate chip cookie, and my partner ordered a few cookies himself. After I paid out, the staff came back to tell me it was going to be 15 minutes for the triple chocolate chip. There was nothing else I wanted to replace it with that would cost the same so I decided to wait. We waited maybe about 45 minutes, and when I went back up to ask about the cookies and how much longer, the second girl said she didn't know. Lol. Long story short. I got the cookie I waited forever for and it was undercooked. 0 stars for service and 0 stars for the cookies.