Intelligentsia Coffee Watertown Coffeebar
Coffee shop · Mount Auburn ·
Specialty coffee roaster serving locally sourced pastries and lattes
Specialty coffee roaster serving locally sourced pastries and lattes
"A Watertown coffeebar located at 810 Mt. Auburn St. that debuted as the brand’s local test site, paired with an adjacent coffee training lab and sales office; the arrangement underscores a focus on barista–customer interaction and staff education while the company explored expansion in Boston and Cambridge. The operation is part of a Chicago-based direct-trade business that was majority-acquired by Peet’s Coffee in 2015." - Rachel Leah Blumenthal
"The specialty coffee roaster ran free-coffee promotions in the lead-up to opening a new Watertown location, building local interest ahead of the eventual opening." - Rachel Leah Blumenthal
"When I visited Intelligentsia’s first Boston-area coffeebar in Watertown (810 Mt. Auburn St.), I found it to be a standalone location with a sales office and training lab next door; the shop features a “chef’s table” — the coffee-shop version where customers can interact with baristas — and serves local baked goods from Somerville’s Forge Baking Co. The company positioned this outpost as a first foray into the area and an anchor for people to discover the brand as it looks for more sites in Boston and Cambridge, and the Watertown location is open 6:30 a.m. to 6 p.m. on weekdays and 7 a.m. to 6 p.m. on weekends." - Rachel Leah Blumenthal
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