Iovine Brothers Produce

This fresh markets provide a fresh produce vegetables and fruits from the their own farm in PA. It is so popular among neighbors and visitors. All staff members are kind and nice. I guarantee their produce are excellent in quality and price wide. It is one of my favorite shopping place in the center city.

We absolutely love Iovine Brothers Produce at Reading Terminal Market! As a mom juggling feeds, meals, and picky eaters, having a go-to stand with fresh, colorful—and affordable—produce is a lifesaver. Most Saturday mornings we wander in and I’m always struck by the vibrant displays. There’s a real sense of abundance and care in how everything is presented.

Iovine Brothers Produce first opened their stand in the early 1990s, and it is their commitment to fresh, quality ingredients and exceptional customer service that has made into local legends. Today, it is a go-to destination for center city residents and visitors who want cheap, fresh, quality produce. It is a bustling corner in Reading Terminal Market where you can find a wide array of specialty produce in addition to the staple items you’re familiar with. Be sure to stop in for your common and exotic ingredient needs. From onions and carrots to gourmet mushrooms, exotic fruits and vegetables, cold pressed juices, and a whole wall of nuts, beans, seeds, dried fruits, and trail mixes, Iovine has your culinary needs covered. If you can’t find something you’re looking for, just ask a staff member. Chances are, they have it. Checkout lines can get long during busy/popular times, but they move very fast. When I lived in Philadelphia, this was my go-to produce spot. There are very few locations in the vicinity that offer as much produce with low prices.

Produce market must be like this with lots of fresh options for every thing, fruits, veggies, salads, green leaves, herbs, ready to eat salads with great prices… customer service is great. Its situated a one end of reading terminal market next to By George Pizza and Pasta.

I’m in love with Iovine simply b/c they stock FRESH curry leaves and they’re the only centrally located grocery store in Philly that stocks it. The only other store that has it is in West Philly and is hard for me to reach by transit.

November 2022. Boy! Everything I saw looked very fresh. The freshness of the produce and flowers were beautiful. A little chaotic because of the other stores around but all in all I highly recommend.

I love coming here! The produce is top notch. I really enjoy browsing all the dried goods and juices. They have a great selection of herbs too. I also have to add that their cashiers are super nice and have always given me great recommendations. I come here every time I visit.

Great selection of fruits and vegetables. Awesome location of Reading Terminal market. Always happy when I have the chance to stop by and pick up a wide variety of items. Always pleased when I go.