It's Bagels Primrose Hill

Although it’s kind of pricey for London bagels, YOU HAVE TO TRY IT AT LEAST ONCE!! These are the best bagels I had in London (believe me, I have tried several), but also the most expensive ones…the ingredients were perfect: fresh and full of flavour. We recommend the egg salad and the scallion CC! The dough was amazing too, baked perfectly (we tried both the rainbow and the salt dough, since the regular ones were sold out, and they were delicious).

It’s a bakery that bakes bagels fresh right in front of you. As soon as you step inside, the smell is amazing! I ordered the Everything Bagel with Ham, Egg, and Cheese, and it was delicious and very filling. The shop also has seating, so you can sit and watch them bake the bagels. It’s such a fun and relaxing experience!

More like „It’s enhanced Bagels“ as it’s one of the best bagels I’ve ever had. Unlike many others these bagels weren’t like a brick but actually fluffy and light. The toppings especially the bacon was perfectly crispy and the bagel was already precut making it easy to eat without everything falling out. Would always recommend. 10/10

Got there at the right time. Quite expectedly a que formed very fast. Theres a small dine in option but in reality have a picnic in the park. Generous fillings. We got three between two and took two halves home. Good flavour and good bite from the bagel. Coffee was ok, would get from somewhere else. Plenty of options on this road. The bagels were absolutely fantastic.

As someone who lives for the New York bagel, this place has been great for getting that fix until recently. However, the last two times I’ve been, the schmear/cream cheese seems to have been significantly watered down. Not sure if this is from the whipping texture or what, but it has made the last two orders I’ve had from It’s, not worth it. Instead of holding in place, the schmear immediately spills out, while also leaving your bagel soggy after a matter of minutes. Won’t be returning again, unfortunately, for that quality and price.

Avoid, staff here are the weirdest you’ll ever experience. The bagels are overhyped, there’s literally a tastier bagel spot minutes away, called B Bagels, on Camden High Street where the service and hygiene is better. Might have been because it was later in the day and they were tired? But even then they’re all so miserable and strange. Even the replies to these reviews are so unprofessional 🤣 so kind of makes sense why the staff look like college kids on drugs. The packaging/branding is nice, but that’s about it, so if you come back here for a bagel knowing how tasteless they are, just to get a picture, you need to grow up.

The bagels are tasty, if you’re familiar and interested in a New York style bagel, you’ll be happy. I’ve struggled to find a good bagel in London. These are good, no fuss, pretty pricey for a bagel (but isn’t everything in London) the price is balance by the fact that they are packed with fillings. The line is verrrry long on a sunny weekend day, get there pre-9:30am or expect a 45 min wait but otherwise a great place to grab and eat on Primrose Hill.

I initially thought this bagel spot was just another overhyped place, but I was pleasantly surprised. I enjoyed my salmon and cream cheese bagel, and my friend’s bacon, egg, and cheese bagel was also really good, though a bit on the expensive side. The lattes were solid too. We took our food up to Primrose Hill to enjoy the view while eating. The service was fast and efficient, making the whole experience even better.