A patchwork of culture, community, and comida threading plant-based eaters to the Mexican palate. Jajaja is where south of the border flavor meets New York City flair to create global experiences rooted in local heritage.
"If you’ve never had vegan Mexican food, or just want to try the best, check out JaJaJa. The popular spot has multiple locations across Williamsburg, the West Village, Hudson Yards, and the Lower East Side. “You would be surprised how many Latin Americans frequent our restaurants specifically because they are plant-based and want to enjoy flavors they grew up eating,” say owners Nima Garos and Koorosh Bakhtiar. While Garos and Bakhtiar are actually first-generation Iranian-Americans who fell in love with Mexican culture after spending summers in Cuernavaca throughout their youth, their chef, Rufino Colex, is originally from Puebla. Order everything from jackfruit tamales, flan, and coconut queso quesadilla, to the excellent meat-free chorizo." - marisel salazar
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