Azar
Google
Jugetsudo is an exquisite Japanese tea brand created by Maruyama Nori, a company that has been renowned for producing high-quality nori and tea since 1854. The name Jugetsudo means "a place to watch the moon," reflecting the company's philosophy of appreciating nature and enjoying the changing seasons. The brand was founded in 1980 by Maruyama Nori, a company that has been in operation since 1854 and initially specialized in the wholesale of nori in Tokyo's Nihonbashi district. Jugetsudo stores are located in Tokyo (in Ginza and Tsukiji) and Paris. The Tokyo store in Ginza is designed by architect Kengo Kuma in the style of a bamboo forest, while the design in Tsukiji is inspired by traditional umbrellas for tea ceremonies. The Paris branch on rue de Seine was also designed by Kuma, and it hosts tea ceremonies and exhibitions. The product range includes premium teas such as organic sencha, matcha, genmaicha, which use 100% Japanese ingredients, as well as matcha sweets, desserts, nori-based snacks, and elegant gift sets. The brand hosts cultural events, including "Cha-Zen" tea ceremonies with demonstrations and workshops, particularly at its Parisian branch. The key features of Jugetsudo are quality, authenticity, careful selection of products, a combination of centuries-old traditions with modern approaches, and the role of a cultural bridge that conveys the depth of Japanese tea culture through a unique experience.
