Gloria F.
Yelp
Juice bars are popping up every where in NYC, with Juice Press being one of my absolute favorites. An education on juice. Juicing is about extracting the nutrients from fruits and vegetables, thereby packing in tons of vitamins, minerals and enzymes. Juice differs from smoothies, which is basically blended fruit and other ingredients.
So why is the juice craze taking off? Because people have learned about the benefit of detoxing, cleansing, and just good old fashioned weight loss. One of the most popular cleanses is Blue Print (now owned by Hain Celestial) and widely available at Whole Foods.
So what makes Juice Press different and one of my favorites??? Its the choices, organic ingredients and the lack of high pressure pascalization (HPP - why your Blue Print and Suija juices can last a month!) For a write up on HPP, do yourself a favor and go to the juice press website and read the owner's blog on it. My health nut friend likens it to throwing around fruit and bruising it (probably a bit of an exaggeration here). Ya its not pasteurized (which kills all the enzymes), and definitely better than not juicing at all.
Juice Press uses the Norwalk Press, which is the widely acknowledged best method of juicing. A home version of this machine is $3500 (ekes... vs $300 for the Breville). The downside of no HPP is that juice doesn't last as long, but really, we should strive to consume the freshest ingredients. Other juice bars are good - Organic avenue (i like more their prepared foods and less the juice), Juice Generation (fewer choices), Terri (cheaper but not necessarily organic), and Liqueteria (not my favorite).
People complain about the price. Ya $10 on average is EXPENSIVE... Hence why juice bars are popping up left and right! They are high priced/ high margin, but there is a reason. I have a home juicer, and cannot get the price down to less than $3-4 a bottle (summer is cheaper bc produce is cheaper), plus the hours of labor, washing, chopping, and cleaning my juicer. I love making my own juice, but I've found making 6-12 juices can take me 3 hours in the kitchen.
Juice Press has list of juices the length of diner menu, with my favorites having anything with the word "Earth" in it. The green juice choices are extensive, and catering to a sweeter flavor (more apple) versus more greens (and definitely an acquired taste). The coffee drinks are tasty and my absolute favorite is the Lait du Coconut, which at $12.99 is dinner. Cheers.