Jared C.
Google
VIETNAM 🇻🇳
Eat the World NYC review:
With only a small ripple, the city's newest entry into a lackluster pho (and Vietnamese) landscape recently opened in the shadow of Madison Square Garden. The promise of "just pho" is almost accurate, as the menu concentrates on four versions of the noodle soup, cooked in the Northern Vietnamese style which you might find in Hanoi.
Pho bò tái ($11 for small/$13 for large) is their signature "raw" beef pho. The thin strips of beef will cook themselves in the bowl, arriving slightly pink but quickly changing to brown. As you will find in Hanoi, the broth does not arrive super complex and full of different savory, sweet, and/or funky elements as a bowl in Saigon might. The soup base is simple and savory, with hints of anise and cinnamon and possibly cloves.
This might be initially off putting to fans of pho, but know that it is intentional, as is the lack of herbs served alongside a bowl. Instead, thinly sliced green onion and cilantro is added before serving. Take a few sips when it arrives piping hot, but then grab the condiments at the side to suit your needs. This is the real magic, as their house made vinegar-garlic-chili sauce (toi ngam giam) is just waiting to do tricks for you. Once the pungency levels are to your tastes, add a squirt of sriracha for the necessary kick and pick up the wide noodles found in northern-style phos. With all of these little things done right, and the background of actual Vietnamese being spoken between the staff, it almost feels like you are not in New York for a moment.