Keep Shop

Store · Printer's Alley

Keep Shop

Store · Printer's Alley

200 4th Ave N, Nashville, TN 37219

Highlights

Keep Shop at the Noelle Hotel is a chic boutique offering curated local art, stylish gifts, and unique Nashville-made treasures in a gallery-like setting.

200 4th Ave N, Nashville, TN 37219 Get directions

noelle-nashville.com

@noelle_nashville

@goop

"This gift shop (at the Noelle) is “a great place to find a curated collection of local products and gifts,” says Aldridge. Inside the pretty store you'll find a tightly edited selection of painted ceramics, jewelry, bags, and clean beauty products and hosts various pop-up events throughout the year. "

The Nashville Guide

View Postcard for Keep Shop

@cntraveler

11 Best Shops in Nashville | Condé Nast Traveler

"Tucked into the stylish Noelle Hotel , Keep Shop s a well-thought out, well-designed store filled with exactly its namesake: things you want to keep. The shop sells locally made goods with a real sense of place. In some cases, it's the exclusive retail outlet for an artist; merchandise is curated much like it would be at a gallery, with one-of-a-kind art, textiles, and jewelry. Don't leave without picking up some small, packable gifts or some (non-cheesy) Nashville-themed souvenirs." - Kristin Luna, Margaret Littman

https://www.cntraveler.com/gallery/best-shops-in-nashville

View Postcard for Keep Shop

Alycia Phylis

Google

Went into get a coffee next door and walked over to check out the store connected in the hotel. Had a great conversation with the woman who was managing the store. Purchased the most amazing smelling roll on oil and card. The store has lots of great gifts that are not touristy.

Amelia Hayes

Google

KEEP is such a beautifully curated boutique. Every time I walk in, I find something special—whether it’s a unique gift, a new favorite fragrance, or a thoughtfully designed piece from a local artist. The staff is always warm and welcoming. It feels like a hidden gem tucked inside Noelle. Highly recommend stopping in if you’re nearby!

Katherine Hayes

Google

One of the most inspiring retail spaces in Nashville. KEEP feels more like a gallery than a traditional shop—everything is beautifully displayed, and the selection is so intentional. I appreciate that they feature small, independent brands and local makers. A must-visit if you’re looking for something special.

Brittany Gingras Hughes

Google

KEEP brings something really different to the Nashville retail scene. It’s elevated but still inviting—not overly trendy, just beautifully considered. You can tell a lot of thought goes into the product selection and merchandising. A great stop for locals and visitors.

Jess Williams

Google

Keep Shop Nashville is hands down one of my top three must-visit stores in the city. Every product they carry is thoughtfully curated, exuding quality and a distinct sense of style. The store itself is impeccably maintained, always presentable, and radiates an inviting atmosphere. I’ve visited all the gift shops at all the Makeready hotels. What truly sets Keep Shop Nashville apart, though, is the exceptional service. The woman who works in the shop is incredibly attentive and welcoming, making each visit feel personal and memorable. Every time I leave, I feel like a million bucks—not just from the items I’ve picked up, but from the overall experience. If you’re in search of unique, high-quality gifts that reflect the elevated, sophisticated taste of Nashville, this is the place to go. Highly recommend stopping by—you won’t be disappointed!

Anna Shampine

Google

KEEP is always my go-to for gifts. Whether it's birthdays, holidays, or just because, they always have something meaningful and unexpected. And honestly, I always end up grabbing something for myself too. Beautiful space, great service, and a really cool selection of brands.

Paul Remy

Google

Thank you for my scented candles and bath products! Wifey approved! 😄

Megan Gerlofs

Google

I ordered a body wash from here that I fell in love with at a hotel in Savannah, GA. The bottle cap was unscrewed during shipping, causing much of the product to leak out. Seeing as it was a $36 bottle, I contacted them for either a refund or new product and have had zero communication back.

Michelle R.

Yelp

I have ordered candles from Keep shop 6 times throughout a year. I give them a chance every time because I truly love their signature candles but every time there's an issue with my shipment and this store is very bad at communication. I have stayed at Hotel Noelle a few times before covid and loved keep shop so much I wanted to support them throughout covid times as well. I'm very disappointed. I received an email on the 3rd my shipment was on the way but no tracking number and I have emailed multiple times and nothing. This will be my last time ordering. I am tired of my shipment either getting "lost" or it taking a month to arrive, it's not professional at all. I was understanding at the height of covid but this has been a year of delay after delay.