Kiddy Land

Kiddy Land (near Meiji Jingumae Station) is an absolute heaven for anyone who loves cartoon characters and all things cute! We went on Saturday 19 April evening it was super crowded, alot of customers. The store is filled with floors of character goods—from classic favorites to the latest trending items. Whether you're into Snoopy, Mofusand, doraemon, shin chan, or anything in between, there's something here that'll make you smile. A must-visit for toy and character lovers!

This is the place to come to relive your childhood days!!! All the popular cartoon characters are available here. Chiikawa, Charlie Brown, Peanuts, Snoppy, Hello Kitty, Crayon Shin-Chan, and many more! Be prepared to squeeze and tough it out during the weekends, and tax-free counters could be rather long.

My first visit to Kiddyland Shibuya was between 1:00 and 2:00 p.m., and the store was so packed I could barely browse and decided to leave within a minute. I returned the next morning around 10:00 a.m., and the experience was much better — the store was calmer, making it easier to explore. I found plenty of cute items, including some Tamagotchi merchandise, which is quite hard to find elsewhere.

I love kiddy land. SOOOOOOOO many things to buy here and they have something for everyone. I like how the store is organized and they even have tax free here. Super organized and clean, even though this place can get pretty crowded at times.

A five-story paradise for fans of all kinds of characters and franchises! If you love animated characters and cute merchandise — like my daughter, who adores Chiikawa— this place is perfect. We spent nearly two hours exploring. It was a bit crowded, but there’s such a wide variety of toys and accessories, there’s something for everyone.

3 floors of everything you can imagine. Great selection of products, very friendly staff, and tax free is available. They have everything from Studio Ghibli, to Mario, to Hello Kitty and Kirby. They have cars, stickers, shirts, tote bags, and Keychains. They have an elevator inside so it's easily accessible.

Heaven for all ages especially kids a building that offers lotsa toys and blind boxes lovers but it’s very very crowded

This store has such a huge range of Japanese toys, classic or modern. It’s a great place to get toys for kids as gifts but it’s not specialised in a specific theme or genre. It has the coverage of toys, not the depth of choices for specialised stores. For example, If you want specific Pokémon go to the Pokémon stores to get unique and rare soft toys rather than come here for the usual Pokémon soft toys like Pikachu.

A bit smaller than locales such as Yamashiroya in Ueno or Hakuhinkan toy store in Ginza, Kiddyland was however much more spacious and organized. There are 5 floors, including the basement level. It was mainly filled with younger children than adults or teens, as compared to other toy stores. It offers a bit less variety and selection than the other toy stores, and is a bit more Japan-centric. Less Marvel, Disney, and Star Wars and more Kirby, Doraemon, Sanrio, and Mario. The biggest draw (and why we came here specifically) is their basement floor, which is exclusively dedicated to Snoopy (Peanuts). My mom, the biggest Snoopy fan, was completely enthralled and satisfied with the amount of merchandise on this floor. If you're a fellow Snoopy fan, Kiddyland is a must-try for their basement level alone.

this is my heaven; from anything remotely pink or kawaii and 4-6 stories i believe if i remember correctly and so many souvenirs or gifts from socks to smiskis i could spend all day in here if it were for the long ahhh line and lack of oxygen from so many people indoors haha

Hella floors of plushies here is a breakdown 1st floor is snoopy allot of nostalgic type stuff from the 80's for the over crowd over 40yr old lol 2nd floor main floor of plushies and other special release items separate line that you need a pass to access the special release items odd???? Not sure what the hype is about lol 3rd ultraman, godzilla, some mario brothers items, this floor was more items I was interested in, also some more monchichis lol 4th floor was hello kitty type items didn't even stop to look thru all I saw was pink and I walked back down stairs lol Several items to look at and purchase for me 1st and 3rd floor would be best bet for boy type toys or nostaglic toys all the rest is for the girls lol Toys **** Price $-$$$ depends what your buying Service ***** very helpful, if you show you US passport it is tax free Ambiance ****it gets packed quick, narrow isles for me, well lit

Kiddy Land remains a staple in Harajuku as a must stop-by toy shop for young kids and adults alike. I've been frequenting this shop every now and then when I'm in the area, and it's always a great spot to take people. There are four floors of themed toys based around a lot of Japanese franchises including Sanrio/Hello Kitty and even western media such as Star Wars. It's really fun to just come in and see what types of offerings are available. I was able to find some wonderful omiyage for friends back home here at decent prices, including a Pokemon collectors box that was sold out at a few of the Pokemon Centers. There is one elevator inside that will take you up and down the different floors, or you can choose to climb the stairs if you are able. Payment is taken on each floor so you can choose to hop between if you'd rather continue shopping than paying outright for each item.

If you're a trinket collector then this store is absolute HEAVEN. It has 6 floors of themed character goods from Ghibli - Disney - Snoopy - Sanrio - Smiskis/ Sonny Angels. 10/10

If you love the character goods this place is for you. everything is Authentic. It could be a bit pricey, but you might not to find in your country. On the weekends are crowded, but weekdays are more less. You won't miss this store when you're closer.

A whopping 5 floors of toys! Absolutely blew our minds with the variety of toys to choose from. The main floor was jam packed with people, so if you want to check out, I recommend using the registers at any of the other floors. No lines!

Has a vast selection of different puzzles, characters, and little toys/souvenirs. Loved it!

I'm not a Hello Kittie fan, but I've been here NUMEROUS TIMES because this is the "must-go" place for Hello Kittie loving foreign tourists. And I always get requests to take them here whenever I have guests from abroad. I don't think this is a Sanrio flagship store as they have another franchise like Marvel, Disney, Star Wars, etc.. Last time I was here, I got an impression that Hello Kittie sections was shrunken a bit.(I remember it had whole floor but it's now half) But other stuffs like Sumikko Gurashi, Gudetama are on rise and their expansion in this store is quite visible. And I saw another new one call "Shirigao Tantei" whose literal translation is "Assface P.I."..... This is a great place for souvenir shopping and really close to both Harajuku and Omotesando that are key shopping areas of Tokyo. I highly recommend to add here in your itineraries.

I don't remember how many floors in this shop but there is an elevator. The top floor is for the baby items and there is a bathroom. Next comes the pink type toys. This toy store has so much going on it is hard to know where to look. I'm saving all my money for the BTS dolls and accessories which haven't been released yet, so I just explored all the fandoms and collectibles. A great place for to buy unusual gifts to bring home.

I loved Kiddy Land, but my daughter loved it even more. Floor after floor of toys! She had a hard time leaving an area to go to the next. After spending hours here, we finally decided on 2 things. There's also photo opportunities on a couple floors with props and cute background for pictures. Our family had a blast.

Toys, toys, toys! Kiddyland has got them, from Sanrio to Snoopy, Star Wars to Harry Potter, and everything in between. Prices are gonna be high (trendy 'hood + stuff you can't find everywhere), but they weren't that bad. Found some interesting things like a figurine of Lum (Urusei Yatsura is like 40 years old so this was a bit surprising) and a collection of Fuchiko-san items (the lady you usually get in gatchapon machines to hang off your glass). You've got to come here if you're in Harajuku! If you have a kid or are a kid at heart, there will be something to appeal to you.

You can spend soooo much time in this store regardless of age. Each floor has a different theme from Miyazaki films to Disney. There are thousands of figurines, books, accessories, etc. The first time I came here I bought Harry Potter keychains of professor snape depicted in an anime style which was well received by my die hard Harry Potter fan friends. I believe there around five or six floors but there is also an elevator so the building is very accessible.

Kiddy Land is so many things to so many people. With 5 floors of cuteness, everyone from age 1 to 65 will find something they think is kawaii, men included. A now national chain with over 80 branches, this is its flagship store, celebrating 60 years of happiness. Some people will say Kiddy Land Harajuku, and other Kiddy Land Omotesando, which are both technically right, although Harajuku is the official name. From Hello Kitty to Star Wars - and everything in between, Kiddy Land has it all. You may not be interested in a lot of it, but you will be interested in seeing it all. What I like to do in multilevel stores like this (which are very many), is take the elevator to the top floor, and walk my way down each floor. This way, you don't miss anything, and you never know what you may find. So much cool stuff is found when you just happen to see it without knowing about it. The nice thing about Japan, is for the most part, you don't have to shop around at many places to find the best deal. Prices are pretty much set by the maker, so you will pay the same almost anywhere. There are a few exceptions to that, but more times than not, just buy it if you want it, no sense looking for a bargain somewhere else. Even if I don't purchase a lot, I love window shopping and just seeing all the cool stuff. The Star Wars floor always brings out the 8 year old in me, regardless that I am almost 40.

Kiddy land is an awesome toy store. Not the best in Japan but definitely worth a visit. There's about 4 levels of awesome goodies. A floor of snoopy toys, and a little bit of everything else. A good supply of Sanrio-like stuffed animals / toys. Prices are average, something expected for a toy store like this. Cons: lacks toys such as, transformers, tmnt, anime statues, Gundam, cars etc. Still a toy store worth visiting if you're in the area.

Found this via yelp as my friends and I were asked to pick up some items only available in Japan. This place is huge. We were here for several hours checking everything out and deciding what to buy. I would not say this place is all inclusive as I did find some items at other stores I did not see here but this place is pretty big so I might have missed It here. Not sure how prices compare to other stores since I did not have many items to compare but I have learned on vacation your better off grabbing it when you see it as you may not see it again or have time to come back. They have free Wi-Fi which was cool as I had to google some info on characters and items they carry I was not familiar with.

Very nice cute store! They have many different floors with different themes. I found lots of great rilakkuma, hello kitty and miffy items. Definitely worth checking out

Wow so much fun. Five levels of really cute gifts and toys for all ages, but mostly those 10 and under. First floor is general Japanese inspired souvenirs, second floor is for girls, third floor is for boys, and fourth floor is sanrio. Basement has snoopy things. I especially loved the 3d paper puzzles that too can assemble like modern origami to represent animals, buildings, and samurais. We spent almost an hour exploring, playing with the cat piano and finding souvenirs for friends and family. They take credit card.

Love love love love Kiddy Land!! I'm weak for Re-ment miniature boxes and they have a great collection here. You can buy the whole box set!! I can spend hours in this store.

Review #023 - 2019 I knew exactly what I was up against when I bookmarked this place before my trip so I had already prepared myself physically and emotionally. It was raining when we showed up so it was pretty crowded and hard to get in and out of the front doors since everyone was either trying to put away their umbrellas or opening them while getting ready to leave. My daughter was all smiles and overwhelmed by how much toys were stacked up in this place. I mean, there are four different floors of toys from just about every cartoon imaginable. How can a child not be in awe? She pretty much wanted to touch everything! Thank goodness she didn't ask to buy too much. She actually did a whole lot better than I expected! She kept reminding herself that we didn't have much luggage space and we couldn't get anything too big. Sadly, the one thing she really wanted was a coloring book/crayon set, which they did not have. Bummer!

5 floors of all things kawaii, anime, and adorable. They have snoopy items, Disney, but what I was most excited for was the Sailor Moon makeup line! This store was huge and had a lot of stuffed animals, trinkets, and various other items that will make you smile. Outside the shop, they have a stamp pad, so if you are one of those people (like me) who carry around a notebook to collect those stamps, this place has em'! (at least for the month of July 2017). The bathrooms are pretty big but there is only one bathroom and I think its unisex. Its very baby friendly as there is a changing station located inside the bathroom. I came here mainly for the Sailor Moon makeup and they had a decent amount of choices. I got the Sailor Jupiter transformation lipstick. I can't say that I'm a huge fan of the quality of the actual makeup, but I guess when you purchase these types of items, you buy it more for the novelty. So, ya, I paid 30 bucks to look at my sailor jupiter transformation stick. They come out with new things all throughout the year so be on the lookout! Overall, I thought this place was pretty cool!

Multiple floors of toys with a lot of people. There were so many people in fact, that I could hardly move. Yup, it was that bad. This is more like a Toys R' Us than anything else. Kind of like the Japanese version of it to be exact. You're not going to find much in terms of items you can't find elsewhere in Japan, but if you're looking for the common stuff this place has plenty of it and not at the best prices either. Since it's located in the one of the more expensive shopping districts in Japan, I guess that makes sense? Either way, this is a perfect location to take your kids, as long as everyone can deal with moving at a slugs pace due to there being so many people.

This is a great place to find almost any kind of character toys, from Sanrio, to Disney, to anime, Star Wars, and more! There are many floors to explore and while there is an elevator, it's faster to walk up the stairs from floor to floor. Or like another reviewer suggested, take the elevator to the top floor, then work your way down using the stairs. Check out the sign on the first floor that tells you what's on which floor. Have fun!

Kiddy Land is THE place to get character goods. This one has multiple floors with characters ranging from Hello Kitty to Star Wars. This location gets extremely crowded, however there are counters on each floor to checkout at. I cannot stress enough how crowded it gets. But it's super fun and has a LOT of merchandise for many properties.

I spent 2 hours in this store and I didn't even realize it.....why does everything have to be so cute?! T_T Each floor had a few characters that it was dedicated to. There were things from Harry Potter, Sailormoon, Gundam, Marvel, Rilakkuma, Gudetama Egg, Miffy, One Piece, Disney, Hello Kitty, Totoro, and so much more! If you're looking to find some cute toys or just cute souvenirs in general for your friends and family, make sure you stop by! :D

A very cool store for kids. There were offerings from Studio Ghibli and the latest Star Wars chapter. Mama-san treated my daughter to a handful of squishies and son got a VR headset. Located right on the strip in Harajuku, next to Island Vintage coffee. Thankfully I was able to snap a few pics and then skeedaddle to the street to drink a quick espresso and marvel at the passing parade of people. Kiddy Land was VERY busy. A hugely entertaining toy shop and if you have kids and are anywhere near the area do yourself a favor and stop by.

This is a fun place and not just for kids. I loved this store. Great place to buy presents - large and small. Lots of anime stuffed animals, stickers, shirts, coin purses, toys and just about anything else you want. My daughter waned a Tamagotchi, It's very crowded and their can be long lines to pay, but at least go see this place.

Super fun place with so many floors of kawaii items. Each floor is grouped by a few brands. I bought nearly all of my gifts from here. It's a one stop shop for cute Japanese brand stuffies, pencils, bags etc

4 FLOORS OF KAWAII! This is a must go shop when visiting Harajuku, it definitely embodies all things cute when you think of Japan. Each floor contains 2-4 themed characters such as Rilakkuma, Hello kitty, Star Wars, Ghibli, Snoopy, Sailormoon, tsum tsums, Disney ect. It's the place to buy souvenirs for friends and Japan exclusive items for yourself. They really do have some unique items that you never see in the US. After exploring other areas of Tokyo, Kiddyland is the best place to purchase Ghibli official items, Sailormoon eyelashes, and personalized keychains. Your wallet will be lighter after visiting, but you won't regret it!

This place is a toy heaven of 4 floors. We opted to utilize the elevator and hit up the 4th floor first, then walk down each level using the stairs. Kiddy Land has so many cute items! Each floor is a different theme, for example one level had snoopy related items, another had Ghibli and Hello Kitty. It was hard being here because I had to exercise my willpower, or else the airlines wouldn't allow me to check in my overweight luggage. I did find items for friends who asked me to keep an eye out for certain characters for them. Next time I ever go here, I won't be telling people so I can shop more for myself. Toys and plushies are the best in Japan.

Oh god this place is epic. There is I believe 4 or 5 floors of cuteness. I mean not all floors are what one might like, such as one was hello kitty /starwars, one was sanrio, disney, totoro, snoopy, etc. It was pretty hard resisting the urge to not buy so much, I can imagine how the kids would feel when their parents say "only one". Oh the perks of a working adult lol. Anyways, the prices here are def not cheap per say but its almost a matter of figuring if you want to spend some extra money to satisfy your temptations . There is so much to choose from so there should be something for everyone, both kids and adults. I ...am ...a bit hesitant to say how much I spent here [$300ish+ lol] and....I received 2 hugeeeee bags of toys..most of it was for me of course lol, but some were for friends and fam. They are willing to wrap your packages up and let you choose from the limited selection of wrapping and ribbon color. I decided even if it was for me, I would ask them to wrap everything...that way when people look at me with 2 ginormous bags walking down harujuku, they might at least understand it is for someone else since it was all wrapped. I felt like a genius at that point haha. Very inconvenient walking in humid summer weather and trying to board the train, but SO WORTH IT. This store I believe is a def must visit even if you do not get anything. They people there do not speak english well at all but are pretty helpful and attentive in what they can do. Oh ...the building is also pretty packed , esp on the first floor, since so many people visit haha. have fun!

5 stories of toys, toys, toys for boys, girls and adults. My 3 year old twin daughters and my wife were in heaven. And if my teenage son were here, he would be too. Hello Kitty, Little Twin Stars, My Melody, My Little Pony, Mario Brothers, Crayon Sinchan, Anpanman, Lego, Disney, Peanuts, Mr and Mrs Potato Head, One Piece, Star Wars, and too many more to name. Toys, trinkets, clothing, accessories, gifts, snacks, . . . everything you don't really NEED, but suddenly you WANT is here.

KiddyLand is a wonderful shop catered to everybody! They have the best selection of character products from everything imaginable. It's almost overwhelming how much there is to see on display. Some of my favorites include Hello Kitty and Rilakkuma. There's a couple floors and it can get crowded. Highly recommend this if you like cute gifts such as stuffed animals, stationary, or collectibles.

Toy heaven! Several floors of toys and collectibles. I probably spent a good hour here and spent quite a bit too lol. There's something for everyone. The whole store is so cute and they have a great selection of Hello Kitty/Sanrio products. It was pretty crowded since the store is located in a pretty popular, touristy section of Tokyo.

I've been comming to this store for about 36 yrs lol. And it is constantly changing with the trends. You want to very toy you can imagine well there are like 5 floors of them!

I used to go to Kiddy Land all the time when I lived in Japan 20 plus years ago. I recently returned to Tokyo and I was so glad to see it was still there! It is such a fun place to go and pick up some souvenirs. I got a kitty-chan sticker that is currently on my computer. Kiddy Land is conveniently located on my favorite street in Tokyo - Omotesando!

You won't normally find me anywhere near a giant store full of toys and small children, but I had to get my Gudetama fix while in Japan! And Kiddy Land is definitely worth a visit for anyone who collects Sanrio, blind boxes, or just kawaii stuff in general. There are five floors, but the ground floor is the craziest by far. Stay calm, gently push through the crowds, and eventually you'll get to see it all. The layout is somewhat random -- the first floor had metal and wood puzzles, wooden building dioramas, and a mishmash of other odds and ends. If you're looking for something specific, you'll have to work your way up and down the aisles to see it all, because it's crowded and every shelf is jam-packed. I found some Animal Crossing merchandise here, which is something I haven't really seen anywhere else. I headed up to the fourth floor for the Sanrio stuff, where they had a good selection of Gudetama items. Many of the items said "Sold only in Japan" on their tags, which was helpful because I was looking for stuff I couldn't get back home. They have plushies, blind boxes, hair accessories, pens and pencils, even bath and beauty products, and it seems to be a similarly large selection for every Sanrio character they carry. Some of this stuff you can find in other stores around Tokyo, but it was nice to have a wide selection here, and of course the prices are consistent because they're marked on the Sanrio labels, so you know you're getting the same price as any other store. It's VERY busy and crowded inside, but worth taking your time to look at all the interesting little novelty items and collectibles they carry. I wouldn't call this a toy/game store in the sense of board games or toys you would really play with, it's more about cute trinkets and accessories. Many of the employees had character onesies on, including a Gudetama one that I REALLY wanted (but even if they had one in my giant American size, I probably couldn't have afforded it). The lines can get long, but they move pretty quickly, and lines are shorter if you avoid the first-floor registers and pay on a different floor. Outside they had a person in a My Little Pony suit prancing around and posing with passers-by. This is what I love about Japan: it's 100% normal for adults to grab My Little Pony dolls out of a basket and pose with a giant pony outside a toy store. In fact, there was a line of other adults waiting to take their picture too! Get used to feeling like a big ol' creepy creeper here, I say. They DO take credit cards, so you can go on a kawaii shopping spree without fear. If you can handle the claustrophobia of a five-story toy store full of excited kids pawing at trinkets, there's a ton of great stuff to be found here at reasonable prices.

Kiddy Land is a must stop for anyone who likes anything cute! There are five floors of cute! The basement is full of Snoopy goods; first floor is mostly Disney characters; third floor is mostly figurines; and FOURTH FLOOR IS SANRIO AND SAN-X. We ended up spending a good 30 minutes to hour on the fourth floor. The biggest sections are Hello Kitty and Rilakkuma. They also have other characters like Gutetama (silly egg yolk) and Little Twin Stars. The selection is incredible. The prices are reasonable. Naturally, there are a crapton of people at all times of day (usually with small children). But, that's no reason to avoid this place. There are all sorts of goods that are suitable for babies, toddlers, young children, students, adults, and parents!

Paradise. 5 floors of toys, cuteness overloaded. I didn't let my traveling companions know about the store until we were there. And once there my excuse was to shop for souvenirs. In reality, I was set to add to my hoarding of Winnie-the-Pooh items. Alas, there's only a small corner out of the whole building with Pooh items. Even so, I couldn't get enough of all the items of other characters they had. Hello Kitty, Moomin, Totoro, One Piece, the list goes on. Anything a kid might like, you'll find something. It gets crowded here, but really, who wouldn't want to stay here? Prices aren't too bad. Service is nice, and I was even offered a free gift bag for my items, even though I didn't really need it. Come here if you've got a kid, and come here to buy useless items you can't resist.

Really cool toy place! There are about 5 floors of toys, and each floor has a theme (Snoopy, sanrio, etc). It was fun experiencing the rush of floor after floor of toys. It is even fun looking as an adult. I think you can find something for everyone.

The store had a lot of cool toys and items from various TV shows and movies. There are 5 levels to it. I only gave it 3 stars because the music was too loud and each section of the store had its own music even if it was the same floor. Some floors had 3 different songs playing as you walked through from one side to the other. It was too overwhelming and made us want to leave early.

I've been here multiple times on my family trips to Japan. No matter how old you are, you will truly enjoy this place.. nostalgia, cute items, and just overall fun! There are soooooo many items that it's kind of overwhelming especially because of the multiple floors, but I really enjoy spending hours here going through each aisle and looking at all the fun things. Kids would go crazy here.. prepare to spend $

I think I spent more money here than I did at the Louis Vuitton store next door. This is the motherlode if you are looking for character toys. Now I came here primarily for Rilakkuma stuff, which everyone knows, is the new Hello Kitty. Many people on my list just had to have this stuff so I spent a lot of time here. If you're not careful, your whole entire day can easily be spent here along with your bankroll. There are several floors of stuff. Not just Rilakkuma. Any Anime Otaku will have a happy time here. Of course, there is your dedicated section for Star Wars, in case you can't get enough of that. The nice thing is you will find so many items that you won't normally find outside of Japan, such as light saber chopsticks, if you're into that sort of thing. Just bear in mind that this is Harajuku/ Omotesando, so the prices may not be the cheapest, but the selection and variety cannot be beat. Every time I go to this area, I always find great gifts that people seem to flip out for. You really can't go wrong. The shopping is incredible here and Kiddy Land is just one of many great spots to hit up. If you're a foreigner, keep an eye out for specials and have your passport handy. Your bill can be duty free if you spend over a certain amount. The last two times I went, it was 5000Yen (less than $50) of which I easily spent, so it was nice to get everything tax free. Just go. It's worth a look even if you are just browsing. You'll have a good time. All the major trains and subways go through this area. You have to be blind to miss this place.

Wished I had more time to explore during my time in Tokyo, it was so incredibly cute! Each floor is themed and has toys and crafts for all ages. Definitely a great place for souvenirs as you can find something for almost anyone in here and is a great place to just look around as the theming is so well done. I thought the prices were pretty average for what you would expect from a toy store too, so it's not breaking the bank which is a always a plus.

In terms of Japanese toy stores, Kiddy Land really is as good as it gets. With several themed floors (including rilakkuma/hello kitty, anime, ghibli, peanuts, and more), you should have no problem finding either gifts for yourself or for people you know. One downside is that it's pretty insane here all the time but that's to be excepted for its location and product selection.

A toy store geared mostly for younger kids. Was looking for board games, but this 4 story store had none. Mostly Walt Disney and Star Wars related products, mixed with the usual stuffed animals and other toys for toddlers.

A solid selection of small cars, plus toys, stickers and more in a very convenient location.

Go here if you're looking for anything toy related in Harajuku!! There are so many levels and I was totally bummed we didn't have time to check out all 6? Levels. Snoopyworld, Sanrio, they have it all and I could've have spent all my money and time in just this one place. I can't wait to go back one day and I especially love how you can get neighborhood specific souvenirs here! Oh and don't forget to bring your passport so you can shop tax free!!

My favorite children toy shop ever! It is so good I wanted to buy everything for myself and I am a 40 year old woman :) Every Sunday we would shop here and my children loved looking at everything (throughout the 4/5 floors) before deciding to buy something they liked. However, they liked everything just like me :) Therefore, we spent a lot of time inside looking around until they made there final choice. I give Kiddy Land a 5 star rating.