Jason V.
Yelp
I'll probably come across as the "kids these days!", grumpy old man stereotype in this review, but I don't think there's any harm in some good, old-fashioned nostalgia, as long as it is well-intended, and not mean-spirited. Here we go!
The products here at Kids at Heart are the kinds of toys I wish were still as popular as they were in my childhood. In the age of smart phones, Playstations and TikTok, it feels like younger generations lack the creativity of their predecessors, likely the result of being ensorcelled by the seductive siren call of the ubiquitous smartphones and screens that surround us. We used to be the authors, actors and consumers of our own imaginations, spurred on by a handful of evocative toys and props. We made, and destroyed, worlds and stories that existed only in our minds. Now, playtime is consumed by whatever media being spoon-fed to us from our internet lords and masters.
Stepping in to Kids at Heart from Hawthorne feels like being transported to another world, or at the very least, far from the bustle of one of Portland's busiest commercial streets, and into some fairytale boutique in a fictional, fantasy kingdom far, far away. A blanket of silence and serenity washes over you, as you browse their selection of toys, games, plushies, puzzles, books, clothing, costumes, and a whole lot more, with nary an electronic device in sight! Well, very few anyway, and certainly nothing with a screen, as far as I could tell. Prices are very reasonable, especially for a boutique store. It's no wonder this place has been around since the 80s, and was able to survive the ravages of COVID. That says a lot about the quality of their selection of products.
I have a handful of nit-picks about their management and daily operations: their counter staff has always been rather aloof and disengaged from their customers, rarely engaging except for a brief welcome upon entry, and the barest minimum of communication during check out. I'm also not a fan of their decision to continue to require masks inside while shopping, despite the statewide mandate being expired for nearly a month, but this seems to be the M.O. for just about every business on Hawthorne, so I can suck it up, for now. At least they provided some at the door.
Despite these gripes, there are few toy stores as charming and comprehensive as Kids at Heart, and even fewer where your purchase is almost guaranteed not to require batteries, an electronics warranty or protection plan: most of the toys are as disconnected as the employees running the place.