Shawn G.
Yelp
I became aware of Knead through an email from my City Council Rep touting a new bakery in the city. The story was impressive. The web site was impressive. So I invited my friend and neighbor to join me on a quick drive downtown to grab maybe a pastry or a croissant. We ran a little late but were on the cusp of breakfast converting to lunch but came in just before breakfast cut off/the start of lunch. As much as I wanted a serious baked good, I knew I needed an actual breakfast item. I ordered the breakfast burrito to go because we were parked in a 15 minute zone (I was thankful to have found). My friend wanted one of the lunch sandwiches and asked if it wasn't too early to order one. Answer : No, she could order the Turkey Pesto she was eyeing and she asked if they could make sure it didn't have any mayo and was quickly informed that they were pre-made and no substitutions. She bought a baguette. Person behind the counter could have easily checked if it came with mayo, it doesn't according to the menu. For my part I looked at the array of pastries and goodies which I'm sure are to die for and ordered an almond croissant to have tomorrow morning with coffee. As we all know, parking is an issue downtown so I asked one of, what it appeared to be, one of the principals about parking options when visiting Knead. The answer was "I don't own a car". So the other person at the register then informed me that parking for their building was super expensive so watch out for that. I get it, we're moving away from a car-centric city. Witness all the parking spaces being GUTTED from North Park and the changes to Pershing and all that. But come on, can there not be a suitable parking option?
Now, on to the breakfast burrito...meh. It was hot, well wrapped in a nice foil, provided in a nice box, warm when I got it home back in North Park....but unremarkable. I'll take Panchita's breakfast burrito from their drive thru all day long. If you advertise fancy bacon in a breakfast burrito then deliver it along with the other main players in the *correct* proportions. Also, the green salsa was too thick and just not appropriate. This is San Diego not Portland, yet here we are with a bakery that touts that which I'm sure is in the running for the finest croissant in the city and the menu doesn't have a croissant based breakfast sandwich? This is a missed opportunity. Take the burrito off the menu and get with the program. I'm sure this was considered and the verdict was "oh we can't sully our croissant reputation by offering it as a sandwich". Influx did it for years and I wept when they took it off the menu.
In the end, we walked out with the baguette which was very good , my burrito and the almond croissant and went on our way. This all being said, we are SO SO lucky to have an establishment like Knead in San Diego! It's beautifully decorated, designed, placed, and it's obvious the second you look at the goods on display that heaven awaits. All I ask is don't put something on the menu that isn't top shelf like the breakfast burrito and remember, some of us get around in cars and would like to drive down from uptown on a whim and enjoy this slice of heaven...that's if you want our business. Symphony Towers parking and Knead don't have an "arrangement"? Come ON! Also, all the staff should know the menu including all ingredients, especially for such a limited menu. I just don't understand the policy of " we can't make your sandwich on the fly because you'd like a substitution and we pre-make our lunch sandwiches." Again, a missed opportunity. I hope this place survives because it has some good products, it just needs to work out a few things.