Daniel B.
Yelp
I was excited to try KPop BBQ and Bar's new ITP location on Buford Highway in Doraville. My friends and I thought this place was OK. It's not bad, but if you're accustomed to the great Korean barbecue restaurants primarily in Gwinnett, then you probably won't be too impressed with KPop. That said, I still enjoyed my meal here.
Currently, KPop has two other locations in the outer metro Atlanta suburbs, Woodstock and McDonough. What may work in those cities may not work as well in Doraville where there's a bit more competition. Miss Gogi and E-Gyu Revolving Sushi & BBQ are a couple "modern" Korean barbecue options in the vicinity. And there are also old-school Korean restaurants, such as Han Il Kwan, Hae Woon Dae, and Dong Neh Bang Neh, that also offer Korean barbecue. However, those restaurants are more traditional, cut in a different mold (no frills), and not as fun, inviting, nor hip. That's the appeal of KPop.
KPop has the same owner as Thrill Korean Steak and Bar in Sandy Springs. As I wrote in my review for Thrill - coincidentally, almost one year ago to the day - I can't recommend KPop and would instead suggest some of the more tried-and-true Korean barbecue restaurants in Duluth/Suwanee, the aforementioned Miss Gogi, Park 27 in Midtown, and D92 in Decatur. If this restaurant was located in a smaller city or metro, I'd probably bump it up a star. It's just that in metro Atlanta, the standard for good Korean barbecue is higher.
I do think KPop is a welcome addition to the BuHi dining scene. It's presently the only Korean-barbecue-exclusive restaurant that's actually *on* Buford Highway. The business opened on July 22, 2022 in Pinetree Plaza. Same shopping center as Bo Bo Garden, LanZhou Ramen, ICENY, and Mango Mango. KPop occupies the once years-long vacant space previously occupied by Ausen Trading in the late 2010s.
I love the concept of KPop BBQ and Bar. Unlimited, all-you-can-eat ("AYCE") Korean barbecue in a contemporary setting with downdraft gas grills (so you don't leave the restaurant smelling like cooked meat) and servers that cook everything for you in a clean, bright, colorful environment with snazzy wall art and lots of big displays playing KPop music videos. It's great. We were mainly disappointed or underwhelmed with two things: (1) the banchan (Korean side dishes included with the meal) and (2) the taste and quality of several of the meats.
KPop only offers AYCE. There are no a la carte options. In recent years, I've shifted from AYCE to a la carte because typically, a-la-carte meat quality is better (and I still eat enough meat to feel full). For context, maybe I've been conditioned to prefer/expect higher quality, more premium meats. But, I can still get down with cheaper quality, AYCE-level meats like at Iron Age (another local AYCE Korean barbecue chain). If you go into KPop with Iron-Age-like expectations, you'll be happier.
During our visit, the AYCE prices were $18 for lunch (Monday-Friday, 11am-3pm) and $30 for dinner (Monday-Friday, 3pm-close, and Saturday-Sunday, all day), before tax and tip. There were 20 protein/meat options on the menu, seven of which were available at dinnertime only: KPop Signature Ribeye, Shrimp (both unmarinated), KPop Steak, Marinated Galbi (bone-in), Hawaiian Steak, Cajun Shrimp, and Calamari. By comparison, Thrill offers a bigger menu, but Thrill is also designed for a higher price point than KPop (e.g., $40 AYCE).
We had the KPop Signature Ribeye, Beef Brisket, KPop Steak, Marinated Galbi, Spicy Pork Bulgogi, Smoked Pork Belly, and Cajun Shrimp. Hands down, the best meat was the KPop Steak. I recommend it. The steak is served in bite-sized cubes and the marinade is delicious. It's the same marinade used on the Marinated Galbi. It's got some sweetness to it, but it's not too sweet. Both the Galbi and KPop Steak were delicious and on the richer, heavier side. Note the bone-in Galbi is difficult to eat without getting your fingers messy. All of the other meats were OK. The KPop Signature Ribeye, though unmarinated, was lightly seasoned and sliced thin. The Brisket was par for the course and the Spicy Pork Bulgogi was indeed spicy (I wasn't crazy about the flavor, though).
Along with the default banchan of kimchi, spicy radish salad, pasta salad, broccoli with gochujang (Korean red chili sauce), pickled onions and jalapenos, radish wraps, romaine salad, and scallion salad, there are eight additional banchan you can request (also AYCE). Like Thrill, you can order Korean Fried Chicken and like Thrill, it's uninspired and lackluster. The Corn Cheese and Cheesy Egg Souffle were sad and puny-looking in their small, disposable aluminum cups. They weren't the "proper" Corn Cheese and Egg Souffle served on/in cooking plates/bowls or around the rim of the grill. Come on, KPop. I know you can do better than that.
I will say service was excellent, from hostess Julie to manager Ricky and servers Logan and Jason. They worked hard and were very attentive.