Matthew S.
Yelp
My brother lives in Benson, so I've visited Krug quite a bit since it has opened. I also have the luxury of spacing my visits a few months apart, so I have an opportunity to detect the trajectory of the place I was so excited was coming to Omaha.
I was saddened on my last visit to observe the continued "Nightlife-ication" of Krug. The bar is a beautiful, intimate, moody, and sophisticated place, but they seem to be selling their strong concept short to be just another loud Benson destination.
When I travel, I always look for a bar like this. Lots of beer on tap, in a cool neighborhood setting, etc, because it is almost a sure sign that I will be able to talk to strangers, chat with bartenders, and generally feel at home.
Go in with this expectation on a weekend at Krug and you'll be sorely disappointed. On my last visit, the music was blaring to the point that I had to shout my order across the bar. I may be a curmudgeonly old man, but it was full-on nightclub volume in there. The dissonance of that with a vibe of dark wood, exposed filament light bulbs, and a plethora of beer on tap is striking.
This latest visit was just a continuation of a trend I've noticed at Krug, and in Benson in general. As the neighborhood grows into Omaha's hottest nightlife destination, it seems that many of its establishments are aiming to appeal to lowest common denominator tastes. The things that make each bar unique seem to be fading away, as each place tries to pull in the visiting hordes.
I'm told by my brother and other friends that Benson is now mostly insufferable on the weekends, given its growing popularity, but the last night Saturday night at Krug with the loud music, it wasn't even full.
Krug, you are a classy beer bar with a beautiful space in a lovely neighborhood. I was exceptionally excited to follow your progress as you were opening. Don't lower yourself to being just another stop on a Benson pub crawl. Be true to your vision. You're a leader, and the people will follow. Where will you take them?