La Moreliana

Just bought a rosca, unfortunately very expensive and very dry. I was hoping my investment to use a small business would pay off with a good tasting product. Asked if it was fresh likely it was made days before and sold as fresh rosca.

El pan esta chingon!!! If you like mexican sweet bread... This is the place... We travel 5 miles just for this bakery.

This place is awesome for Mexican bread (Pan). As close as you will get to buying sweet bread in Mexico without having to go to Mexico. We go every few months and also buy our Rosca here. It's the best!

I placed an order of 5 dozen Pan De Sal rolls for an early Thanksgiving dinner last Saturday. Needless to say, these rolls were the hardest rolls ever. My son in law has always purchased rolls for TG at this bakery, but I guess you have to purchase them on the very day so they are really soft. We tried placing them in the oven and microwave buy this didn’t help. Truly disappointed with their product.

Just came to pick up an order, small "conchitas" Mexican sweet bread. Small, hidden place,

Their bread is delicious, just like the bread you find in México. We ordered our daughter's Quince cake here and it was both beautiful and delicious. I highly recommend them!

Bread was delicious I especially enjoyed the pineapple filled one.Bread is constantly being baked throughout the day.

We ordered our rosca, large size traditional with cream cheese filling. $95, worth every penny!

The best sweet bread EVER and great customer service. I will definitely be coming here often.

The best Pan Dulce in town. Always fresh and delicious. Great variety too! We also love the jalapeño cheese bread! Hot warm and oh sooo good!

Best conchas! They are on the smaller side which I like better. They were soft and tasty. New panadería for me but I'll definitely be back.

This place is your traditional Mexican bakery, that you find at the corner of a neighborhood. La Moreliana has a bakery in Tijuana in Colonia Libertad, and their sweet bread and the picadillo (ground beef) empanadas are exactly as the ones at their Tijuana bakery. You have to pre-order also. They are so delicious!!!

Very cute bakery in Chula Vista. We went kind of late, so there wasn't a lot left, but the treats we did get were good! The little baked cheesecake pastry was delicious! The little concha cupcakes were not only cute but also very good! We also got the guava, raspberry and cajeta pastries too.

Simply the best. Parking is a challenge, but once inside you will find the best Mexican style bakery around.

Bread it's awesome! The empanadas, the conchas, etc soooo good! Very nice workers also I give a

Deliciosa y tradicional rosca de reyes! Suave recién horneada, rellenas de queso y cajeta

PROBABLY THE BEST MINI CONCHAS I HAVE TRIED !! So fluffy they melt in your mouth! Parking does kinda suck but I've gone her like 1 a week since i found out about it .

Traditional quality with great variety. This bakery never fails to disappoint. Highly recommend if you're craving some authentic Mexican sweet bread and pastries.

Hands down the best bakery in the south bay.. fresh and delicious pan dulce daily.. super friendly and very helpful customer service!

Almost completely sold out by 930 on a Monday morning, and with good reason. We snagged a handful of varieties that were available (sadly no conchas) and each one was soft and flavorful. I'm not sure we will make it back this way to try it again but this place is definitely worth a stop if you can get here early enough.

The Conchas out of the oven are the best thing that I have ever tried! They are open till late. Everything is fresh.

Great Pan Dulce - friendly staff - reasonable prices No need to further elaborate!!!!

I LOVE their pan it's so good maybe even the BEST.They have lots of different pan you should definitely try them!

Best pan dulce in San Diego, CONCHITAS the best!!! All of them, super good, I totally recommended

Great bread. Horrible inconsistent opening hours for a bakery. I was there at 8am once as advertised in google or yelp. Place did not open for 15 mins. Done that twice, and sorry I have to give my business to a consistent business with advertised hours. They don't even have a sign at the store front showing store hours. If you are not open by 6 am, you are not a true traditional Panaderia. I want pan (pastries) for breakfast not whenever you decide to open or whenever you want to wake up. If you opened early and were reliable I would leave a 5 star.

By far the most delicious conchas you'll ever have. This place converted my son to liking conchas and he said he'll only have them from this place. I've had birotes, mantecadas, piña empanadas and they're all mouth watering. Can't wait to try more! The staff is nice and the best part is that it's family owned.

Worst Rosca de Reyes. I bought a Medium and a small Rosca it was $95 bucks for it to be burned and dry, they charge extra to fill it which I paid for and they didn't filled the Rosca I'm very dissatisfied .

I had read lots of great reviews so I decided to give this place a try but was left a little disappointed. I got there early (about 5 min before opening) but they didn't actually open on time, they were 15 minutes late to arrive. Not too big of a deal since I know this happens to everyone sometimes but when I went in there was hardly any bread to select from and I'm pretty sure a lot of what was there was from the day before. I saw most people ordering their conchas and those were coming from the back so I figured those were fresh. I ended up ordering a few of those and a couple of other things but nothing that really wowed me. The conchas were good but on the small side. Not sure if I went at a bad time or they were having an off day. I can't give more than a 3 but I might try again some time if im in the neighborhood. If nothing else, maybe I'll be lucky enough to see the cute friendly kitty in the parking lot again.

Conchas and Champurado are great!! Everything else is average. Pan dulce is over priced. Staff is friendly.

This small mom and pop panaderia has the best conchitas ever, period. I normally don't leave reviews but seeing the other reviews encouraged me to address some problematic comments. Like the racist comment about the owners being "Indias", they don't specialize in white-washed inauthentic bread like cream cheese rosca . And yes your pretty car might get scuffed in the parking lot so please if you are a gentrifier, racist, ignorant looking for small family owned businesses to destroy please STAY AWAY. Northgate is down the street, ask to speak to a manager all you want there Karen and Kevin. And yes, you, mexican gentrifying Karen's. byeeeee.

Bread is awesome! Taste just like the bread I would get in TJ. I need 23 more characters apparently.

Love this place. My family has been going here for over 20 yrs and they have never disappointed. I highly recommend them.

You have to be kidding! I paid extra money for a special rosca that has cream cheese and for what?? I barely had cream cheese! I waited so long for this for nothing. This roscas ain't cheap a small cost $16 a medium is $32 and a large $40-$50. How can you guys rip people off like that!

Kudos for La Moreliana they made a birthday cake for my daughter's 15th birthday it was delicious, very good presentation and the least expensive in Chula Vista thank you very much highly recommended

Delicious small portions of different types of bread, so you can try as many without eating guilt ;)

Fix your goddamn parking lot. It's full of potholes and my car bottomed out. Second they hardly had any bread when I went in there. Less than what some super markets have. Bread is way over rated sorry but there is nothing special about this place.

I was passing by on my bike and I remembered that yesterday I had been here to buy a rosca with my gf and I told myself I would come back because they had this torta looking bread stuffed with cheese and jalapeños. Unfortunately, they didn't have any. I was bummed out. I guess I came at a good time because there was a radio station there doing a raflle and giving away free shit. Well, since they didnt have any of that stuff that I was looking for, I bought three little dessert for $1.65. I don't know but kinda pricy because I believe all the desserts I chose were suppose to be 40 cents each. This panederia is failry small and the selection is small. Weak!

I had long ago forsaken 'conchas' because at most bakeries they always lacked flavor and the delicious sugary topping would always fall off (and there was never enough) and they didn't taste freshly baked (no matter when I got them). My sister mentioned this place to me months ago and I've been there like 3-4 times, specifically for their conchas - they are soft, freshly baked, the topping is crispy and flavorful and they are bite size (ok maybe 2-3 bites, but who's counting?). They are worth waiting for, and they come out of the oven usually early afternoon and they go rather quickly. They might make them more often than every afternoon, but that's been my experience - call ahead to be sure. I am now a concha lover (mind out of gutter, please) and I only get them from this place. Their other stuff is pretty good too but the review here is specifically for their conchas

This bread is totally authentic Mexican and the conchas are me and my family's favorite pan dulce. They are soft and fluffy! So good! The kids love the neopolitan cookies. The tres leche cake is amazing. Highly recommended it!

Conchas are the best! ... Las mejores Conchas! It's always a delicious treat to buy our bread here

Qué rico el panesito!! Love this place, their conchas and sweet bread is perfectly sweet and fluffy!! Order ahead of time their empanadas! Picadillo is my favorite!!

I may be a bit biased because my grandfather was a baker here when I was a kid. I know it's slightly pricier than other places bit the quality is so worth it. They are small, you walk in, grab a tray/tongs, and pick out all the goodies you want. Fruit empanadas, conches, cookies, etc. The classics. I got 7 cookies, 5 empanadas, and a conch for 3.75. I couldn't wait to pull out of the parking lot to dive in. They had pictures of custom cakes and they look really nice. Also the cakes in the window looked beautiful. Not sure about pricing though. Definitely going back!

Probably my favorite spot for authentic pan dulce. Everything is made fresh daily. The cakes are amazing and they do great airbrush techniques and fondant. It's a family owned business and you can tell they put lots of love in each piece. My personal favorites are the empanadas, conchas and the birotes with cheese and jalapeño! Don't forget it's cash only!

Came here to check out the fuss but honestly the bread didn't have a great flavor and didn't taste as fresh

Neighborhood panaderia, the bread is some high quality mexican bread. One of the best in south SD. Small place but with many types of breads.

This place is right out of TJ, the bread on the windows, the bent pans, the only thing that isn't TJ are the prices. Each basic piece is about .46-.60¢, filled ones are about $1. They always have plenty of Conhas which is what I'm all about, but what I go there for is most definitely the chocolate donuts. Their Chocolate is soooooo good, goes great with coffee I always surprise myself when a little bag ends up being about $6, but it's worth it for that true Mexican bakery taste. Go but DON'T stock up, after a couple of days the bread gets hard, its meant to enjoy that night or the next morning.

The conchas are really good and soft. Prices are a bit steep though. Come here every so often. Establishment is small.

Hands down best Conchas chocolate or vanilla can't go wrong!!! There a bit on the smaller side but definitely well worth it. Also the small sugar coated pineapple empanadas are a must. The other bread is also pretty good only problem is. The parking, and they run out of Conchas fast. If you don't go at the right time you might not get any for a good while, having to return which has happened & frustrating.

I'm really disappointed, I've been buying from this place ever since i could remember and never had a problem before till now. I purchased a rosca de Reyes Thursday night to pick it up on Sunday morning, because they are usually really delicious. I special ordered one with cream cheese and to my surprise there was almost no cream cheese it, you could barley see it, didn't taste like it. I payed for a special order one and didn't get what i was paying for. I called and they were really rude like they didn't even care what happened . They said they couldn't give me what i ordered cuz they were not making anymore, but they could return my money if I took it back. Point was I wanted what I payed for. My family and I were looking forward to one since the beginning of December. We had to wait a long time for January and luck us. We didn't get what we ordered.

Best conchas ! They sell mini conchas for parties but you must order at least two days in advance. So delicious. You cannot just have one !

I know I haven't posted a pick of the bread, and the reason being 1 that i forget to get around it and 2 by the time I remember I already ate all of it. Ok so I came around this little shop that's located near my sons school the coricos are delicious you have to try them I have to say they really got it down with the recipe on that, very authentic. Other breads that I tried wold be the Empanadas witch are kind of like a turnover but very different, they have different flavors for the filling all natural and hand made, my personal favorites wold be the pineapple, and sweet potato or pumpkin they both are very similar in flavor. This is a great place to order baked gods for a baby shower or wedding. You might ask what is a Panaderia? well they are like a doughnut shops or cupcake/bakery shops but for Mexicans I guess. That's the best way to explain. If you've never tried Mexican bread I encourage you to pass by here and try. Just pick anything that sweetens your eye.

When I really want the better Mexican pastries and a great selection, I got to La Moreliana instead of the other Mexican bakeries in South Chula Vista. Their prices are a bit higher, but they have many more fancier items and the quality is better. Their conchas, doughnuts and filled items are exceptional. Go early for the conchas or they'll be gone for sure. Their bolillos are also very good for the price. They are bigger, firmer and more tasty that what you will find at the other bakeries. If you want something a little better with more unique items than the standard Mexican supermarket bakery stuff, this is the place to go.

We had an office party (pre-Thanksgiving) and ordered the meat (70) and cheese(40) empanadas. They lasted about fifteen seconds! People loved the light flakyness of these bad boys, and kept asking for more. Try the calabasa and cajeta empanadas for dessert ( ya gotta have a little something while you wait!)

Authentic! Great variety of sweet bread, beautiful special occasion cakes and excellent customer service. I recommend their cheese and jalapeño bolillos and tres leches cake.