Jando S.
Yelp
Away from the hustle and bustle of Roosevelt Ave, the Uruguayan based La Nueva Bakery has quietly amassed a reputation as one of the most stellar Latin bakeries in Jackson Heights. It's conceivable that every bakery has its specialty, but this popular local spot excels in just about everything they make. Versatility through variety, affordability in price, and excellent customer service makes this place a favorite amongst locals in the hood.
It's difficult on where to start honestly. Some folks prefer the savory (empanadas, sandwiches, alfajores, etc.) and many others are all about the sweet (pasteles / cakes, dulce de leche, churros, etc.). The good news is the variety is so vast that there is plenty of selection. The bad news is that it also makes people indecisive and like all good bakeries, things run out at some point in the afternoon.
I highly recommend their custom cakes. They make for excellent occasion based treats and the ladies behind the counter are experts in their craft. No design is too crazy and no occasion is too grand. They also have an "already made" selection of cakes that can be tailored with wording afterward.
One of my favorite things is their version of the tortilla española, a quiche / pie like concoction filled with eggs, potatoes, cheese, and ham. It is among their most savory items from their deli, in addition to the baked tortas of spinach and cheese are fantastic. They also make a mean batch of empanadas, which are filling, hearty, and perfect on the go.
La Nueva has been in operation since 1990, I can only hope they stick around for many more years for the next hungry generation. Viva La Nueva!