Brent C.
Yelp
I'm long overdue for a visit to La Purisima. What took so long you ask? The truth? Until recently, they were a cash only operation (and I never have cash on me). A lame excuse perhaps, but its the truth. And I'm truly glad they take plastic now (for a small fee) because I was ready to sample some of the delectable pastries that have made the Arrellano family a beloved institution here in town. On a Saturday right after lunch, I walked in.
You'll find La Purisima's Phoenix location on the north side of Indian School Road, just west of 24th Street. This is actually La Purisima's second location (their main location is in Glendale). Walk inside this Mexican bakery and you're immediately greeted by the friendly staff behind the counter and display cases of delicious looking sweets both in front of and behind the counter. The staff and customers primarily speak Spanish, but don't worry. The staff is bilingual and is happy to help guide you through picking out individual items.
With so many choices on hand, my knowledge of Mexican sweets being almost nonexistent, and a growing line of about a dozen customers behind me, I took what I thought would be the quick and easy way out. I asked the staffer to pick out two of his favorite cookies for me and that's what I'd buy. Big mistake (though in the best possible way). Within seconds, seemingly every customer behind me in line started throwing in their own two cents on what they thought were the best items to buy. After a good two minutes of customers debating each other on what were the best items to get, I settled on four pastries (rather than buy the whole store). A concha, a coyota, and a couple of pan finos.
Total cost for the four large pastries plus tax was a shockingly cheap $4. All of them were excellent, though I will say the concha (I got a chocolate one) was by far my favorite of the bunch. Soft and chewy, but with slightly sweet crunchy exterior (plus conchas are just beautiful to look at). In addition to the pastries, the bakery also sells bags of their housemate tortillas to go.
Juan, Marcy, Irma, and Jose Arrellano have operated La Purisima in some form or another for over 35 years in the valley. Based on the line today at their Phoenix operation, its clear the love and admiration they receive from the community is as strong as ever. And why wouldn't it be? A friendly neighborhood bakery making affordable delicious creations. Here's hoping the Arrellano family keeps baking for another 35 years.