La Reyna Bakery & Coffee Shop

good conchas but bakery looks derelict with no people and dim lighting. the pastries look fresh but we waited a while for someone to come out. such an odd purchasing experience.

Some of the best Pan Dulce I ever had in my life, and at a very very reasonable price, I don't care what I go to San Francisco for this is my first stop, I will be there today since I'm going to the North Beach Festival, not sure what they called the one that looks like a giant croissant that's the best Pan I ever had in my life

No frills, Large selections, and best experience to an authentic Mexican Pastery shop. Come in, grab a tray and tongs and select whatever bread you like before making a purchase.

Pretty good old school panaderia in the mission with freshly baked, not too sweet conchas and cuernitos with other classics. The prices are extremely fair, and everything seemed to be very authentic. They didn’t have any coffee when I went. However the experience overall was great and the guy working there was super friendly! Would definitely go back.

We were exploring the Mission District and I needed something sweet. We walked in and looked around. When I started drooling I knew I had to buy something. The lady working was not very nice. I wouldn't say rude, but very inhospitable. Seemed like she wanted us out. No smile no thank you. But the Pandulce was amazing so no harm no foul.

You grab the tray and tongs on the counter and help yourself to the many tasty and beautiful items they offer. The conchas are delicious and everything is super affordable at $1 or $1.50. The staff is friendly and kind, happy to answer any questions you have.

I love coming here for pan i live in San Leandro and honestly this bread will not let your stomach down 😂

La Reyna Bakery is one of the historical panaderias in the Mission. This is the place where you can get your traditional Mexican pan dulce.

I stopped by here at the end of a community student-led walking tour in the Mission and got to hear from Luis more the history of the building, changes in the Mission and community organizing around it, and his family's long history of owning and running this bakery, which was a nice touch and I appreciated getting to learn more about the space. I also love pan dulce, so I bought a concha for $1 (they take credit card as well as cash). They have a lot of nice, aesthetically-pleasing breads. The bread itself was super sweet, so good if you like a sweet tooth, and I like the crunchy cookie-like exterior.

Decent local bakery. We got a couple croissants and some cake. Super reasonable prices. $1.25 each item. Not a fan of their croissants. They taste like wholesale packaged croissants. Yes, they're huge, but I'd take quality buttery flaky croissants over these huge football rough bisucuit tasting croissants any day. Their slices of cake were dry white cake with very little raspberry frosting. Not my type of bakery or baked goods.

Stopped in on a Sunday afternoon around 2pm and they still had quite a lot of pan available. We brought home an orange concha with sugar crystals, a round corn bread (kind of like a beso but without any filling and not quite a perfect sphere), a cookie, an enormous croissant looking pastry and the special purple concha. Tried them the next morning and the conchas were light and airy and would be particularly good dipped in coffee, tea or milk. The corn pastry was more moist and slightly sweet... also very enjoyable. The giant croissant was soft but not otherwise croissant-y at all except for the shape... more bready than layered or flakey.... but it was still very tasty and soft and would be great to make into a sandwich I think. I didn't try the cookie myself but my SO was happy with it. So, I can definitely see why they have been around as long as they have. Very good quality and inexpensive. The gentleman running the store on the day we visited was very nice and friendly as well. Highly recommend.

In a city and neighborhood decimated by gentrification, La Reyna is one of the last ones standing and consistently delicious. I've been coming here since I was a kid growing up in the Mission, and their bread (or pan. Do not pronounce it like a "frying pan") is delicious. Fluffy and sweet. Perfect paired with coffee or as a treat. The process: Grab a tray. Grab a pair of tongs. Select your pastries. If you're doing it right, your tray will be filled. They have deep purple concha, dedicated to Selena. I've never seen anywhere else that does that, and it makes it highly Instagram-able. It's a must-stop when in the Mission.

Delightful delightful delightful! My friend and I shared 3 things for $3 total, and enjoyed every bite. Can't wait to go back.

Came out of my way to come here because the bread is really good !! Bread is amazing but the lady at the desk is rudeeeeeee

Best pan dulce in SF! The owner is so friendly and there's still a decent selection in the afternoons. Everything is good but the conchas are a must.

You want the Best Pan Dulce you HAVE TO go to La Reyna Bakery! Excellent selection and everything is Delectable.

The last great bakery left in San Francisco!!! Mexican bread over the years has drastically changed. Hard to find the small batch authentic recipe breads of the past. Most bakeries now a days are outsourced from big factory bakeries and every piece of bread they make all taste the same (like vanilla I believe) Not La Reyna! They stick to the old school traditional recipes that makes me drive from Marin county and purchase $30 of bread at a time! I literally pass 20+ bakeries from San Rafael to La Reyna and I haven't found one that compares to the tritonal taste. I can go on forever regarding the quality and taste but you can judge for yourself. Do yourself a favor and stop by whenever you have a chance. I will add photos as soon as I go back!

I love this place. My favorites are the cupcakes. Simple and perfect. Also, a lot of memories. Love chatting with Louie or Licha

Unreal prices and yummy baked goods. I got two freshly braked bread and about 5 other baked goods for like $8.75. Very yummy. Highly recommend.

cute bakery with so many pastry options, and it's very cheap compared to the overpriced bakeries in the areas. It is a little small (only two people allowed inside, and only one person allowed to pick bread at a time) but highly recommend!

This is hands down the best bakery you have available to you, to give you a taste of Mexico. Aside from a great mom and pop shop environment, it's constantly rolling fresh baked bread and it's located across the street from philz coffee. So grab a cup and make your way over to get some conchas. The sweet bread is always crisp on the outside and warm and soft on the inside. Don't rob yourself of an experience check this place out. Also they are super welcoming to first responders so maybe the whole community can come through and give them support.

This business has been here 40 years and I had no idea! What a special piece of San Francisco and the Mission district history. I decided to try their day old bread and was very pleasantly surprised to find, it was still really good! Good to know it can hold well. Will definitely come back to try a fresh one next time. Masks required for entry so be kind and be prepared!

Maybe it's what we ordered, Kings Cake, We didn't like it. Stale. Fed it to the pigeons Plus, it didn't even have a baby hidden in it. The whole point of a king cake!! Second, the lady working there was extremely rude and abrupt. Ugh Will never go back

The sweet smell and eye catching pastries caught my eye. Being a non local to the area, I went with the items that appealed to my eyes. Got three items, one like a butterfly cookie, an enormous sugar topped bun and another one that looked like a crescent. There was a whole tray of croissant looking buns that were burnt badly. The cost was less than $3 thankfully. Each was not very fresh as others have noted. I'll find my way to Kings bakery or La Victoria next time.

Staff -- very nice and friendly. Price -- super cheap. I think everything ranges from about .80 cent to $1.70. Taste -- the two that we got were dryer than I expected. It may also be because we didn't warm it up or it might just be how the pastries are but I wasn't too fond of either.

Sal who is also a part of 99.7 FM NOW is always bringing us the BEST Mexican pan dulce from La Reyna Bakery, this bread is seriously delicious and authentic! I recommend you try the pan dulce from La Reyna because you will be able to taste "heritage" all over the flavorful pastries. Thank you Sal for always coming through with the pan dulce, you are appreciated! If you are looking for a rosca de reyes they get DOWN! The Pan de Muerto for Day of the Dead (Día de los Muertos) is really good, thank you La Reyna for having some of San Franciscos best and most authentic Pan de Muerto, the jumbo size Pan de Muerto from La Reyna feeds at least six people, definitely worth it for parties I totally recommend getting any Mexican pan from La Reyna, it's been consistently delicious. If you're looking for authentic sugar skulls during Halloween/Dia de los Muertos definitely consider going here, they are really authentic.

All I can say my Esponja/Concha was soft and perfect! Me and my husband happened to be passing by after looking at murals and the smell of the bakery called me over. I grew up eating Mexican pastries so this one hit the spot. My husband who is very picky actually liked it.

Love this bakery!! Best tasting Mexican pan and friendly customer service!! Best in the whole area!!

Rode by this spot on the bus and told myself I'd come in and see what they were all about. I'm a huge pastry person. I finally came in and found it to be a solid hole-in-the-wall bakery! So many options and the BIGGEST pastries have ever seen; cookies, croissants, conchae, you name it. And it's all so cheap. I got a cherry turn over and a huge cookie for $2... The guy at the counter was super nice too. I will be back to try all their other stuff little by little

Went to get some conchas. Found a small shop with a single women taking care of it. Since covid only 1 customer inside at a time which I was totally fine with and was only a 1 minute wait. At first I was a little skeptical since seemed so empty but maybe just the time 1pm. Anyhow I ended up with 3 conchas and a cookie. I took them home and ate them a couple hours later. I expected a hard bread but found them still delightful. I would definitely recommend this place.

Oh dear...it was like the Alamo...only worse. Jamie W. and I were surrounded by hundreds...yes, hundreds and hundreds of Mexican-style pastries. They all looked so good that we were at a loss on what to do. It took us a while to realize it was self-serve in here...and only because someone else had a pair of aggressive tongs and an orange tray piled high with goodies. So we went for the tray and the tongs and went a-hunting. We got two big ones for 70 cents each, and two smaller ones for 40 cents each. Sure can't beat those prices. Not sure why they advertise a "Coffee Shop" here since there was nothing resembling caffeine or a place to sit in here. We took them to go on our way to the movies at the Metreon. We finally made it with great anticipation over our $2.20 haul of goodies. Damn, we were disappointed. The biggest one looked like a big wedge of something sweet with a butter cream filling and a dusting of sugar. It turns out it was just a jumbo piece of bread slathered with butter and sugar. Another one was a Pan Fino Empanada with an apple filling. Again, it was way too bready with just a smidgen of sweetness provided by the apples. We had slightly better luck with the Cuernos de Azucar which had a sweet pumpkin filling and the Galetta de Sucre, which was a flat pastry with lots of rock sugar on top. and everything was just kinda stale. You see a photo of our total haul in the gallery. But alas, we were defeated by our expectations of those pastries. Now I know how Davy Crockett felt as he stood before the thousands of Santa Anna's troops. It is believed he said..."We will not eat the empanadas of our enemies!...however, if you have a Krispy Kreme Glazed, we'd gladly reconsider surrender." PASTRIES - 2 stars...bready and stale..,need to try other panaderias in the 'hood AMBIANCE - 2 stars...uh, what coffee shop? SERVICE - 2 stars...gee, not very helpful...just bags them for ya TOTAL - 2 stars....Remember the Alamo!

You'll have a difficult time finding anyplace that does the basics better. The staff care about Pan Dulce and it shows in the product. It is the closest to Mexico I've found.

Their concha's aren't bomb!!!! And the rices are fair! They always have bread on deck! My new go to bakery in the mission. Cash only!

Come here for a warm, fresh concha or another delicious pan. Everything is amazing and fresh every time we come here. The people who work here are nice. I love this place. Support the local business.

I would like to start by stating when you first walk in, yes the selves are not fully stocked with different varieties. But the pan they selected to make and have were my top choices. The man was very friendly and outgoing! And let me tell you the bread was amazing. And I was glad I stopped in the area and supported an small business during these hard times! I will return to support the Latin community!

I really wanted to support and gave it a shot looking for Rosca de Reyes, after yelping and seeing that the closest bakery to me that had it was 4.5 stars I made my husband drive me 25 minutes to the location and was so glad by the smell of it. For the first time doing Reyes in the US and I was so excited to shared it with my hubby and the great time yOu get cutting it, finding the baby (a little piece plastic figure in it that represents good fortune for the upcoming year) and all of the magic of this moment. As I enter the store it looked pretty empty so I panicked because they said last few roscas. Then I smelled the overall and saw the conchas and felt comfortable enough to say can I see them... they guy working there said sure although he was pushing for me to take the first one. I was in shock..most of them were burned, over cooked and looked like whoever made them had no idea what a rosca is, I kept looking and found one that looked the safest and smelled just like my childhood, I ordered a concha to try it out to test the breads and decided to buy it. I took a leaps of faith on them. Told my hubby this is not the prettiest but the overall smelled great and the idea of finding the baby is the whole point. $20 dollar was the rosca. The most expensive one I have ever bought. Comes the day, cut the bread taste was lacking, bland and dry and most of all no baby no magic of the day ( I cut everything) and not pleasant at all. Not sure how thEy got the ratings they got or how they got the smells but not the taste. I really love supporting local shops with heritage but this one would be one I'm not going back to. I gave it a shot and was optimistic even though the looks were bad. I'm forcing my self to eat those 20 bucks but I'm disappointed. I properly shouldn't but still am.

Came in here today with my boyfriend and we looked around at a really impressive spread in a really unwelcoming shop. It didn't look like a bakery, it looked like a rec room from an old church and didn't seem clean. There were only about 4 different types of bread, so I asked my boyfriend what he recommended for me (I've only had it a few times and he grew up on it). He suggested a couple items I might like and then the cashier said "do you want a tray or are you just looking?" And my boyfriend replied "still looking, thanks". About 2 mins later, TOPS (we'd been in the store for well-under 5 mins total) the cashier said "if you're not going to buy anything you need to leave". It was f*cking BIZARRE. We looked at each other like "what on earth?!" And walked out. As I was exiting, I said "we were going to buy something" and she said something back to me I couldn't quite hear but it sounded rude. SO WEIRD.

One of my favorite bakeries in the mission. They have been here since forever, and you can get the original mission feel as soon as you walk in to this place. The bread is laid out along the window and wall. All that is needed is a pair of Tongs and a tray, and the rest is heaven. There is a large selection of bread to choose from, all with their own unique tastes and flavors. Once it came time to pay, the good news kept on coming. Each piece of bread ranges from 65 cents to 95 cents. Totally worth it. The cashier was super friendly and even threw in a couple more prices of bread for free. His family was super friendly and you could tell that they really care about what they do, and keeping the original Mission feel in their bakery. Once I paid and was on my way, it was time to enjoy my tasty pastries. I was not disappointed. I will be back for sure.

I absolutely love this place. Having recently moved here from Seattle I was looking for a homie place that was also great and then I heard about this place. I was not disappointed. The bread is delicious and the service is phenomenal. Last time I was there I had about a 10 minute conversation with one of the staff about the store and the queen, Selena Quintanilla. He complimented my shirt which is what started the whole conversation. Even though it has nothing to do with the bread, the service was great. I walked out with a huge smile and they gained a forever customer.

I really tried to support local businesses but damm the attitude of the lady in the front is horrible! I ask them if they own the building because I was curious and she gave me a nasty look and ask me why? I am like never mind then. :/ Honestly why would you keep the family business if you hated so much just hire someone else if you don't like the front.

I've had my share of Mexican pan dulce (sweet bread) and the ones at La Reyna are stale. They look fine in the window and they're cheap but you can't really tell how fresh (or at least I can't) they are by looking at them. * Cuernito (crescent dusted with cinnamon sugar): I liked the cinnamon sugar but the horn fell apart easily because it was so hard and dry. * Pan de huevo (conchas): probably the best known pan dulce, these yeasty round buns are topped with colored sugar icing. The one I had was bland and hard (as in dried out). They're usually soft when they're fresh. * Name unknown, looks like and tastes like a scone, lightly dusted with sugar: Not bad, a little dry on the bottom but moist on the inside. It's thick, firm, slightly sweet, and dense, not chewy. They have muffins, cookies (including the pig shaped ones), elephant ears, pumpkin empanadas, square slices of cake, large rings of bread topped with jelly candies and fruits, etc. They range from 45 cents to 75 cents a piece. Items aren't labeled. Grab a tray and serve yourself. The service wasn't so friendly. The ladies were all in the back room. They came out when I walked up to the register after I selected my pastries. I smiled and said hello and she asked me if I had a smaller bill. There isn't any place to sit and I don't think they sell drinks. If you're looking for pan dulce, walk a few blocks to La Victoria or Dominguez for better (fresher) pastries. La Victoria has some tasty tamales too. Cash only.

Hours of Operation I finally went to the bakery when it was actually open and the employee and/or owner stated they don't have set hours but that they open no earlier than 10am (but don't recommend trying to come until 12pm as they probably will not have started baking before 10am...) and on Wednesday's they close early at 3pm and on other days they close at 7pm BUT the employee who is supposed to take over at 5pm sometimes doesn't show up until 6pm. I had actually already tried coming to the bakery at 9:30 am and a little past 10 am on a Sunday a few weeks before and the store was not open so you're probably better off not trying to go anytime before noon. I also tried calling and even left a voicemail in Spanish, which was never returned. Quality of Bread This is what I based my 2/5 star rating on. I generally rate my favorite holidays based on the bread traditionally made during said time... Yes, kind of odd but as a carb-ivore I count down the days to buttery bread rolls, Rosca de Reyes, Pan de Muerto, etc. After going to three Mexican bakeries in the Mission I finally found this bakery selling Pan de Muerto; however, my enthusiasm soon dwindled after actually trying the bread... I REALLY wanted to love this place but after trying the Pan de Muerto and their giant cuernito (croissant), I found both to be decent but not necessarily "good." Lets just say I've tried better sliced bread from the grocery store. Also, their pricing appears to be in the $2 and up range, not a few cents as some reviews indicate.

Bring coins!! Or you could just buy lots of buns ('pan dulce' in Spanish), which would not be difficult considering how colorful, warm and comforting every item looks. On my first visit here, I awkwardly bought just one bun not realizing it would cost me ~$0.25. The friendly owner rightfully exclaimed "Aw darn. Not making much off of you am I??" Overall, I highly recommend this shop for two reasons: 1) The pan dulce varieties range from less sweet to fairly sweet. Perfect for people like me who don't have a sweet tooth but enjoy indulging here and there. 2) Generational mom and pop shop that has been in the Mission and in the same family for decades. It would be blasphemous not to support them.

La reyna has it's mexican pastries prominently displayed in the window. either this or staleness left dry crumbs on tip of my tongue. . drill: grab a tray and a tong, use to grab whichever pastry tickles your fancy. the cashier will tell you the damages. eats: 3/2.25 -palmier? (.95) prettty sweet and dry -custard filled ..... dry on outside - ? semisweet, dry crumbs: -mexican pastries sometimes available in smaller sizes 4/$1 -pastry size here very big but stale. -would pass next time. -some pastry labeled, most unpriced.

Yummy bread!! I always come here when I crave pan dulce Definitely giving this place 5 stars

Impressive selection of baked traditional goods that seem to change daily. It's a family run bakery that's been around for quite some time in the neighborhood. Lots of return customers. I was compelled to write a review because a woman came into do a trade with the cashier for bread. That level of humanity to take care of the people in the community was next level kindness!

The conchas were delicious, fresh and super cheap. The service was very friendly also. Will be back soon

Kanye West is to hip hop as La Reyna Bakery is to the Baked Goods Game. First off the bread there, game over, probably the tastiest thing Ive ever had especially with one of their traditional coffees. If youre not sure just ask the counter WHAT ARE THOSE!! and theyll give you great recommendations on what pastries to get, customer service is back to back like Jordan '96 '97. They really hold it down for you on the prices to, $5.00 and you be munching all the way home! on some real ish they got real ingredients in their bread and make it fresh. Say it with me....GOAT....Greatest of All Time.....a piece of their bread in your mouth while riding a jet ski wearing a tuxedo going to see beyonce in concert with your girl....that good

I was excited to see a panaderia so I raced across the street only to be greeting by a very unfriendly woman. I was being nice and all she gave me were ungrateful short answers. A real bummer because I'm all about supporting local businesses, but this one was unwelcoming. :(

Oh man this was the spot for me, got pastries here every single day, the son/owner was basically my neighbor. They are very friendly and welcoming. I highly recommend this place. So delicious and super cheap!!

Amazing baked goods. Very cheap! We got six items for under $6. The baked goods look fresh, they are very big, and they have a great variety. I will be back!

My godmother used to bring me the pan dulce from here as a child in the '80s--and it is still just as good! So, I haven't had pan dulce from here probably since the '90s but got some today & it was fresh, soft, and delicious! This is the only place that carries the chilindrinas--which are my favorite! I will definitely make the trip back here just for the chilindrinas. Amazing! And the guy that worked there was super friendly :-)

Great local Mexican bakery. The prices are as one would expect, about .70 for each sweet bread. Next time you are in the area stop by on your way to Philz.

Once again, I was in the area and happened to crave pan dulce. My dear in-laws were unfamiliar with these baked treats and were game to check it out. Everything was perfect. I told them my childhood stories of the different varieties and bashfully admitted which ones I had never tried. We loaded up on hella breads (including my beloved conchas) and walked out only $6 lighter. This baffled them immensely. We ate them that evening, spoiling our dinner but going to bed happy. Grab some tongs, grab a tray, and load up on happy bedtime buns.

Solid Mexican bakery. There's a nice environment inside with good help. I got a few things and ate them up yum. I guess one could make a case for going out of the way for their baked goods especially in this gentrifying area.

I like this panaderia. This one is the best place to buy pan dulce. All the pan dulce here is so delicious. Also it is not expensive. Es la mejor panaderia con mexican bread. I love it.

I use to LOVE this place. I've been going here since I was a kid. My family knew the sweet lady that use to run this panderia. Her kids now run it as she has passed on. I'm sadly disappointed with how things have been here. The selection has been so limited each time I have went to get bread. I can never get what I want and before, I never had a problem getting exactly what I wanted no matter what day or time I went. Can you guys please get it together? I'd hate to have to go somewhere else.

I have to agree with the yelper below, however I had the pumpkin empanada and the filling was very tasty, but the bread was a little dry. The prices are extremely reasonable and the people there are very friendly. Overall, I would probably go back if I'm in the area. Here's my breakdown: Pastry 3 stars service 4 stars Selection 3.5 stars Total of 3.5 stars for my first visit there. Maybe next time it will be better.