larusi
Rug store · Kentish Town ·

larusi

Rug store · Kentish Town ·

Sourcing vintage rugs, textiles, and linen bedding from Morocco

beautiful rugs
souad knowledgeable
good quality
overpriced
berber rugs
curated treasures
hand crafted baskets
appointment only
larusi by null
larusi by
larusi by null
larusi by null
larusi by null
larusi by null
larusi by null
larusi by null
larusi by null

Information

Studio 18, 109 Bartholomew Rd, London NW5 2BJ, United Kingdom Get directions

Credit card accepted
Debit card accepted
Contactless accepted

Information

Static Map

Studio 18, 109 Bartholomew Rd, London NW5 2BJ, United Kingdom Get directions

+44 20 7150 9910
larusi.com
@larusirugs
𝕏
@larusirugs

Features

•Credit card accepted
•Debit card accepted
•Contactless accepted

Last updated

Dec 25, 2025

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@onthegrid
18,031 Postcards · 836 Cities

On the Grid : Larusi

"Souad Larusi has been sourcing beautiful, quality vintage rugs and textiles from Morocco for the last 15 years and is the go-to person for the perfect piece for many designers, stylists and private clients. Her studio in Kentish Town, where the rugs can be viewed by appointment only, is bursting with wonderful textures and colours, along with her newer range of luxurious linen bedding. You can follow her on Instagram for more up-to-date images and amazing photos from her trips to Morocco." - Chrissie Macdonald & Andrew Rae

https://onthegrid.city/london/hampstead-heath/larusi
larusi
@onthegrid
18,031 Postcards · 836 Cities

"Larusi, Hampstead Heath. Souad Larusi has been sourcing beautiful, quality vintage rugs and textiles from Morocco for the last 15 years and is the go-to person for the perfect piece for many designers, stylists and private clients. Her studio in Kentish Town, where the rugs can be viewed by appointment only, is bursting with wonderful textures and colours, along with her newer range of luxurious linen bedding. You can follow her on Instagram for more up-to-date images and amazing photos from her trips to Morocco."

London
larusi

Adam E.

Google
I've been a customer at Larusi's for almost 9 years now. Souad is such a kind, tasteful, and helpful person, and thanks to her our house has some beautiful rugs, which add loads of warmth and character to their surroundings. Once you visit her studio, I'm sure you too will find it impossible to buy a rug anywhere else!

Nell J.

Google
Larusi have the absolute best selection of rugs, textiles and special pieces from Morocco. Its always a total delight to visit the showroom and to talk rugs with Souad. My absolute favourite place to shop. I have been to Marrakech many times but never found rugs as beautiful as the ones she has gathered in her collections. This is the place to come to find something beautiful and of quality that will last. I think the prices are very reasonable. I have many pieces from Larusi. Highly recommended

Hilary B.

Google
Larusi is a curated source of treasures; stunning rugs, beautiful bedlinen, hand crafted baskets, all chosen with a discerning eye. Our vintage Berber rug is perfect.

nicholas P.

Google
If you want over priced Moroccan Berber rugs look no futher you can get the same rug cheaper if you just google berber rugs eg what she sells for £2000 you will get for £400

Genevieve D.

Google
Beautiful rugs and objets for the home. Souad is so knowledgeable you know you’re buying the absolute best.

John S.

Google
Good quality but overpriced