Daniel L.
Yelp
I was in town for Cubs and White Sox games, which really means I was in town for the campfire milkshake on the south side. Despite the River North location being my favourite Levain location around the country, I am still working on visiting all of the Levain locations I have not yet been in at least once, so westward hoeing I went out to the West Loop.
I am only ever this far west in the city for Blackhawks games at the UC, so this was an interesting expedition to a part of the city I had otherwise neglected and usually just uber in/out of to experience the majestic #98 (heart eyes emoji) in home games. Usually, I spend the vast majority of my time in Chicago in River North and further north when I am not living my best summer life with that insane $16 campfire milkshake at Guaranteed Rate Field whilst watching the White Sox play historically pathetic baseball.
My first reaction to the street Levain is on here is that there is so much more car traffic and heavy foot traffic in this area than River North. It was impossible to discern if these were locals mobbing the area, or if this was tourists, until the selfys started and it was obviously tourists documenting their trip to the national chain salad/sandwich places a few doors down. Was a movie or teevee show filmed here on the street? I saw the plaque at the observation deck where they filmed Ferris Bueller, maybe I missed a scene on this street and/or the accompanying plaque to explain the sitch. But this was the Chicago that is as busy as NYC streets and sidewalks, which is a big difference from the Levain River North location.
When I moseyed on in there was no line, certainly distinguishing that I was a man about town with a mighty fine hat knowing where to go to not stand in line since the salad/sandwich places had lunch lines out the door. This was my first visit to any of their locations around the country that there was not at least a bit of a line. I count on at least a person or two in front of me as I settle on what the unique "second item" I want to try to distinguish this location from all others in memory will be, in addition to my standard order of the double. "The double" is the cool nickname for their most legendary offering, but the trade name is the two chip chocolate chip cookie if you must be formal about it.
The young lady behind the counter gave me a second to inspect the case and settle on the cinnamon butter brioche. I tucked these into the tender crook of my elbow for what was effectively lunch on the go between Nicole Eisenman's incredible exhibition (cats and Marvel, I signed up for that!) at the MCA and the game up at Wrigley.
The double was deliriously warm, gooey, and moist as it should be. The Levain playbook was followed to the letter to make this an incredible cookie experience.
I was less exuberant about the brioche. It was dry, sad, and dull. Chocolate is a thing that has power in the Harry Potter books, and it may have similar power in the muggle world. I had chocolate on the brain at the time and this brioche was not chocolate, so I bear some responsibility for what I ordered that day. However, Levain is an incredible bakery and absent one small blip at the original location, had never put out an inferior or substandard product to my mouth. But this was, dare I say, supermarché quality, not the level of fabulosity I would have expected out of Levain.
Was the double amazing? Yes. Is that what I order at every location to assess consistency? Yes. Should you order the double, or any of their cookies? Yes. Should you judge Levain solely on their brioche? No.
Like a normal person, I first learned of Levain through the incredibly-relatable eyes of Arthur James Seuss in Becky Albertalli's What If It's Us, since Arthur was so lovingly drawn as a three dimensional character, which was so nice to have a loveable character enter the zeitgeist rather than the weltschmerz. I have to assume as well as she did portraying the magick of Levain in the book (as well as at least mentioning, if not reviving, the old classics of Waffle House, ferris wheels, and Elliott Smith from the Simon-verse), since 2018 she gets some impressive kind of royalty from my (and others') cookie purchases at five bucks a throw each visit. Since I added the "second item" (which is usually not a cookie!) to each visit that is my own twist on visits to Levain, and helps keep the memory of each visit distinct since my bloodstream is partially cookie at any given time so I make a lot of visits to Levain locations when I am on the road for bidness and/or pleasure in world class cities like Chicago, and (gasp) other cookie joints in cities that Levain is not yet posted up in.
To whom it may concern: Khajiit has coin, open up a shop in Houston for your wares.