Mike R.
Yelp
My love affair with this Fredrick Douglass Blvd. Lidl, which started when it opened in 2022, will fortunately be turning into a passing acquaintance when Trader Joe's and Target open on 125th. Replacing the well-stocked Best Market store that Lidl acquired, its new store was an oasis in the Morningside/Central Park North sea of mostly higher priced local grocers, such as two miserable FineFares.
For those unfamiliar with the German Lidl chain, the world's 3rd largest food retailer, it's a cross between Aldi and Trader Joe's. The bulk of what it sells are its own private label items, yet it also has certain name brands complementing the selection.
My issues, however, are more specific to this Lidl on FDB.
First, you won't always find the best price here. Don't take it for granted that it's a good deal. Frequently prices jump up significantly, e.g. produce or eggs. When you compare certain prices to nearby grocers, you notice the unit price can be easily double - like fresh cut fruit. Plus, I've noted the Weekly Specials offered at the Astoria Lidl regularly do not appear here. In fact, they stopped this Harlem location's actual Weekly Ad months ago. The app does have a Weekly Special tab, however often items posted for this location are "out of stock" or seem just never stocked.
Second, with the transformation from Best Market to Lidl, it remained a 2 floor shop with the basement reached by escalator or elevator, but does not provide good carts. Originally with a few 2-tier carts that were never replaced once they disappeared, the only "adult" carts offered don't work well on the escalators (and not usable in the existing cart escalator) and also require that the customer reaches to the floor while shopping and retrieving to place purchases on the checkout. This is awful for seniors, the disabled, and injured... such as when my knee was banged up. And, the low basket carts at the entrance are often dirty inside - not a place you want to place your food.
Third, this location restocks and resets shelves during the day leaving pallets and cartons mid aisle. With narrow aisles broken by building support columns, the clerks here seem to do this not prioritizing minimizing the inconvenience to shoppers, requiring you to step around it all. And, you'll find yourself apologizing before you ever hear a sorry from them.
Fourth, the narrow cashier aisles are made worse by management's decision to tighten it with cases of chips or whatever. Too many times I've had to wait for another customer to finish ringing up to exit because I couldn't get through.
In general, however, Lidl offers a selection that's worth checking out, especially if you load up on carbs or if you enjoy trying imported items. The fresh store-baked breads, pastries and pretzels as you enter are flavorful. They have nice packaged cookies and an exceptional candy selection, with tasty imports. Highly recommend their ice creams, including yummy gelatos.
[Note - Although some Lidl items are marked as organic, other foods may not be manufactured to the same standards as Trader Joe's, i.e., no artificial flavors, artificial preservatives, MSG, genetically modified ingredients, partially hydrogenated fats, etc.]
Then there's the treasure hunt experience of Lidl's Limited-time offering which can be divided into 2 groups: imported regional-themed gourmet foods, both shelf-stable and frozen, and non-food assortment. The foods are gourmet and well-priced. The non-food limited time selection can be a super value item but will leave you scratching your head. I've found great buys on enamel-coated cast iron cookware and rubber boots, but not sure why they brought in specific-size metal brackets and 1990s-style computer keyboards. (Chainsaws were another odd item Lidl sold at this Manhattan store.)
Get the Lidl app, too, because you'll access solid deals via their loyalty program.
Lidl, especially this FDB one, is not a one-stop shop. Some really basic things you'll not find there, like light bulbs.
It is however worth a visit to see for yourself.