lil sweet treat

Candy store · Midtown West

lil sweet treat

Candy store · Midtown West

1

30 Rockefeller Plaza Concourse Level, New York, NY 10112

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lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null
lil sweet treat by null

Highlights

Global candy store with viral gummies, Swedish treats, and joy  

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30 Rockefeller Plaza Concourse Level, New York, NY 10112 Get directions

lilsweettreat.com
@lil.sweet.treat

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30 Rockefeller Plaza Concourse Level, New York, NY 10112 Get directions

lilsweettreat.com
@lil.sweet.treat

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Last updated

Sep 10, 2025

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@eater

Somedays Bakery Is Opening a Second Location | Eater NY

"A West Village candy store that opened in early September, sourcing international gummies in a pick-and-mix format, and was met with lines down the block. Owner Elly Ross is building on the success of spots like BonBon (specializing in Swedish candy) and, according to an Instagram announcement, has already signed a lease on a second storefront at the rink-level of Rockefeller Center; it’s set to open before the end of the year." - Emma Orlow

https://ny.eater.com/2024/11/5/24287649/somedays-bakery-opening-long-island-city
View Postcard for lil sweet treat

Emily Forte

Google
All the viral gummies you are seeing online.. they have them here! I'm not even a candy person and these gummies and chocolates were worth the hype! The price was also extremely fair for bulk candy in my opinion! I fear my candy haul didn't make it far from the shop.

Stephanie Proulx

Google
Great candy shop with a really great variety of Swedish candy! Would definitely recommend!

Jen Choi

Google
Absolutely amazing!! The store is so cute and the candy selection is awesome. I’ve seen a lot of people say that the candy is stale, but that’s definitely not the case. It’s so cold here in new york so the chill is making the candy hard like as if you put it in the freezer. just leave it out for a bit and it’s amazing. Definitely go to both locations because they are both so cute!!

taylor kwan

Google
Came here for Swedish candy and they have the best selection! I really like the sour watermelon ones. The place is very clean too!

Nick Mazz

Google
I walked into this candy store thinking I had self-control. I walked out with a bag big enough to last a month... but let's be real, it lasted about 12 minutes. The selection? Immaculate. The vibes? Pure childhood joy. The sugar rush? Immediate and life-changing. At one point, I blacked out and somehow ended up at the register with 17 different kinds of gummy bears, and enough chocolate to open my own shop. No regrets. If Willy Wonka had a cousin in New York, this would be their store. 10/10 would recommend, just be prepared to walk in for "one thing" and leave with a candy haul that requires its own storage unit. MY LIL SWEET TREAT

Tanya Benson

Google
Every time I come up to either North Jersey or The City I always make sure to stop by. First, the candy is out of this world! I’m glad I don’t live up north or I’ll go broke! The staff at the new location in Rockefeller are incredible! Everyone is always helpful and beyond knowledgeable! I don’t know how they can keep up with all the flavors but kudos to them. Even as busy as they are, they still manage to help each person that asks them questions without frustration. Big thank you to the staff at both location but especially Rockefeller! Y’all rock!

Q. L.

Google
The staff is so sweet (the guy) I go for more of the gummies - it’s cold in there so the sour candy might seem hard but once you get home it’s soft and yummy but I only get a few pieces the prices are good on the small bags so you don’t spend too much !

Valentina Echeverry

Google
This was the best and unique way to add something sweet for my daughter’s 8th birthday party! The perfect and easiest party favors after we wrapped our day at the american girl store, my guests were impressed. I’ll never do another event without them!
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Debbi P.

Yelp
Definitely filled with plenty of "sweet treats"!! Self serve (weighed by the pound) Swedish gummies that are absolutely yummy!! Lots of different kinds and flavors to choose from. Great staff!! Does get really crowded at times, but sooooo worth the wait!!!
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Alex M.

Yelp
Sweet treats built for the candy connoisseur. Every candy had delicious flavors, but what stood out was the LST internally made candies, very unique and savory! Unfortunately, the store front could not be found on my maps so directions were solely from signs in the Rockefeller Center that could be overwhelming for some. But once you find the doors, only deliciousness awaits.
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Lindsay S.

Yelp
Im addicted to this place lol I prefer this location to the west village one as it has more space to get the candy without being crowded and the containers aren't all the way on the floor. My only complaint is a lot of the sour candies aren't actually sour lol
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Cammi P.

Yelp
Sour candy?! Swedish candy?! Delicious candy?! Sign me up. Lil sweet treat never disappoints and fully satisfies all candy cravings. The store is so aesthetically pleasing and clean, making you want to buy all the candy possible. The bags allow for optimal freshness, but whose kidding..the candy will be consumed right away. Decadent, fresh, flavorful, chewy, sour and sweet, there are truly not enough delicious words to say about this.
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Kylie K.

Yelp
There are many selections of perfectly chewy and delicious gummies and more here!!! I heard about how non american, european candies are superior, a lot less to none harmful ingredients, I stumbled upon this store and I and kids have been trying every one of them and we are marveled!
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Vicky R.

Yelp
I come here too often to pick out candies. They have a rotating selection and it's always fun to see the variety they have. It's not too crowded and quick to come in and out. I come frequently to get a small bag as gifts.

Jack L.

Yelp
Great location for a candy store!! Loved the experience and vibes inside the unit. Excited to go back soon!
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Betsy S.

Yelp
I've been to the flagship store in the west Village which definitely has a very hip vibe. I'm surprised Ellie (owner) picked this spot for another location as it is difficult to find and the teens and such really wouldn't create the foot traffic here. It is next to the shoe maker on the 6th Avenue side of Rockefeller Center. It doesn't have a vibe at all- kind of sterile actually. We did buy candies here as my college age daughter was with me. I honestly don't know how long the store will last here .
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Natalie S.

Yelp
The candy selection is unique and delicious! I love the ease of picking how much or little that you want in the cutest bag to take to go. Staff is friendly and ambiance is chic and simple.
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Alina L.

Yelp
Fun vibe, friendly staff members, and a good variety of tasty candies! Not sure about the frequency, but it does change the types of candies ever so often. The only inconvenient part is probably the location as it is on the concourse level of the Rockefeller Center, but once you find the signs, it's easy to navigate from there. I definitely walked out with more than I intended to get, but it's worth it and I would totally come back again for a lil sweet treat