Liquid Courage Spirits and More

Great, convenient location right in the heart of Downtown Plano. I came for tequila and they had a huge variety of most of the best. Compact store, but has a wide selection of all the brands you are looking for and even more that you will leave happy that you were introduced to. Husband and Wife owners and a great staff. Dont hesistate to come by and support a great local business! They also do store rewards for cool discounts and opportunities to buy allocated bottles!

This store is located in Downtown Plano across from museum and gazebo in the square. Beautifully stocked and organized with a wide selection of liquors, spirits, and more. They even have merch - great quality!

Absolutely love this place! The owners & staff are SUPER nice and very knowledgeable. You will feel like you are at home here. Come stop by for all your alcohol needs!!

7/20/23: First visit and it was great. Sam knew me from another store, and welcomed me. I met Aloq, and he was very friendly. The owner was there, and he was very pleasant. There's a pretty nice selection of liquors. There's a free membership plan that keeps track of your purchases, in order to get cash back or points in order to buy allocated items. The store is very clean and well organized. I'll certainly be back!

So I really liked when this store opened, I live in the area so, it was very convenient for me. I’m even a rewards member. I never had any problems here until this one older guy with glasses started working here. I’ve entered the store twice and was discriminated against because of the color of my skin. The first time I simply let it go because you are what you answer to but this second time I had to leave a review so that other minorities that may want to shop here is warned. He did not give me his name and nor was I able to capture a picture of him. Yesterday not only was I discriminated against for the second time but I was also harassed, cursed at, and violently threatened all by the same guy. He even followed me outside and continued to harass me as I was just trying to walk away from the problem. It was also wrong that I asked to leave the store even though he was the one in the wrong. I’ve been living in the downtown Plano area for 4 years now and never have I been treated so disgusting until this guy was hired here at the liquor store. Not sure if he is a employee or a owner but I strongly feel that he is the owner from other reviews on here. Me and my family will never shop at this place again will be giving our money to other local businesses that are not disgusting and hateful to paying customers. Wish I couldn’t even leave a star at all!!! **Update** So as you all can see the owner has commented on my review below and is obviously lying. What difference does it makes if you and the other employees remember me or not it’s a store. All you have to do is simply look my number up and see that I’m a rewards member of your store and also my past shopping history. If you looked at the cameras then you would have seen that I shown my ID. I know the rules of showing my ID I’m not a child sir. Don’t be surprise by my review, be surprised by your employee disgusting comments and actions. You don’t have to worry about me coming to your store again it’s a hateful establishment why would anyone want to shop their. As I stated before I will shop with other locals that know how to treat their customers. Don’t lie for money sir have some integrity and respect for the community you serve.

We recently moved to downtown Plano, and this store is so wonderful! All the employees are very helpful and kind. Just signed up for their new loyalty program, and Alok was so sweet and easy to talk to. They have tastings available every day of the week, so if you’re looking to try a new brand, they will definitely help you figure out what you’re actually looking for! Very grateful to have this business downtown. 😁

Very friendly & hospitable staff. Great selection. Definitely what was missing in downtown Plano.

Good prices 👍 and good stuff to has everything you thinking 6