Llano Estacado Winery

Winery · Lubbock County

Llano Estacado Winery

Winery · Lubbock County

2

3426 E FM 1585, Lubbock, TX 79404

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Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null
Llano Estacado Winery by null

Highlights

Award-winning Texas winery with knowledgeable staff and great wine  

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3426 E FM 1585, Lubbock, TX 79404 Get directions

llanowine.com

$$

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3426 E FM 1585, Lubbock, TX 79404 Get directions

+1 806 745 2258
llanowine.com

$$

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Last updated

Aug 22, 2025

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The Texas High Plains AVA Is One of the Largest AVAs in the U.S.

"Established in 1976 as the state’s second-oldest winery and the oldest in the High Plains, this Lubbock-based producer commonly uses locally grown High Plains grapes and offers an accessible tasting experience—featuring a tasting room, a pleasant patio for outdoor sipping, and guided winery tours about 10 minutes from downtown. Its “clay block” Merlot earned a gold medal at the 2024 Lone Star International Wine Competition, illustrating the region’s ability to produce award-winning wines from high-elevation, dry soils." - Amanda Ogle Amanda Ogle Amanda Ogle is a writer and editor who specializes in travel, food and drink, sustainability, and general lifestyle topics. Her work has appeared in Travel + Leisure, National Geographic, Condé Nast Traveler, Texas Highways, and more. Travel + Leisure Editorial Guidelines

https://www.travelandleisure.com/texas-high-plains-ava-11731842
View Postcard for Llano Estacado Winery
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One of Texas’ oldest and largest wineries offers tours, tastings, and seasonal events on the South Plains. Recent business coverage highlights new investments while the winemaking team continues its long-running High Plains focus.

https://www.llanowine.com/tasting-room
Things to Do in Lubbock (2025)
View Postcard for Llano Estacado Winery

Mike Tollett

Google
We had an amazing experience at this winery in Lubbock, tx! The space was sleek , clean and beautiful both inside and out. We sat at the bar and we were helped by a young fantastic, redheaded woman, and her name was Lily who was incredibly knowledgeable about the wine. She taught us so much about grapes, fermentation, and wine types. Her passion and friendly approach made the tasting unforgettable I highly recommend it.

Charla Dubes

Google
We enjoyed a lovely afternoon at Llano Estacado. Delicious wines, relaxing atmosphere, and knowledgeable, fun hosts. We can’t wait to come back!

Diego Riverick

Google
Incredible sweet wines
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Stewart O.

Yelp
Amazing High Plains & Texas Wines. Relaxed Atmosphere. Knowledgeable staff. Always a pleasure to visit!
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Patrick L.

Yelp
Stopped in for a wine tasting today and was underwhelmed. Wines were so-so. Staff was not serious about their jobs nor focused on their customers. Nice winery just not on the level of McPherson in town.

Nicole G.

Yelp
Amazing service and very informative! Great Tasting!! So happy we choose this place! we will be back!
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Requel P.

Yelp
I went wine tasting here and I thoroughly enjoyed myself. They offered different tasting packages according to the flavors you want to try. I did their sweet wine tasting and definitely came across some favorites. Unfortunately, I can't find the ones I want in the store. The weather was lovely so I enjoyed an extra glass from their Happy Hour on their patio. It was a beautiful time.
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Julie Y.

Yelp
The first thing was the attitude in general of the server. Describing the wine tastings was very confusing. The pours were very unequal to my wife and myself. But the kicker for us both was going from white to red my wife asked why we didn't get a different glass for the different wines and the response was the PH Level was the same and "That would be to many glasses to wash". My wife asked for a new glass anyway when we switched from white to red and the facial expressions, she gave her coworker was seen by my myself and my wife through the reflection in the glass window. It was only us in the tasting room and during that time both of them were on cell phones and talking very loudly. The whole professionalism leaves a huge bad taste in our mouths. I even tipped her 15% but should have tipped her nothing quite honestly. Previously we had been there and had a great experience, and the tastings were in a flight which was so much nicer and were not that expensive as our tastings. We were totally blown away by the cost due to not truthfully understanding what we were actually getting. In closing we will not be back and will not be recommending this winery.
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Scott B.

Yelp
My wife and I enjoyed our midweek afternoon visit. Outstanding happy hour special from Tuesday- Friday, 2-4pm: only $3 glasses of wine. We sat on the front porch, sipped on our Peach & Sweet blush wines, and soaked in some beautiful weather. Our hostess was super friendly and helpful.
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Melissa C.

Yelp
This is a really nice winery in Lubbock. You must drop by. They have some really nice wines to try. The staff is friendly and fun. There's a really nice patio and plenty of room inside. We always drop by when visiting.
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Cissy W.

Yelp
We visited the tasting room of Llano Estacado on a Sunday afternoon and it was open but fairly quiet. The staff was quite friendly and welcoming. The tasting area is very nice, clean and looks to be fairly new. Plenty of seating to choose from. It was a hot TX day or we might have chosen an outdoor seat but the A/C was doing its job and we stayed inside. They have several options for how to approach your tasting, you can go a tasting route or order a flight of wines, and amount of wines tasted can vary. We each chose to go the flight route: I chose Reds and my friend chose Whites. The staff asks about what type wines you like and then picks 4 selections for you. My request was for Cabs, in the dry/bold category and they did a good job honoring my request. Flight of 4 wines was only $15 and when served, she explained each wine, its origins and flavor profile. Wines were good, of the four I really liked 2, which is a pretty good success rate as tastings go. We did not tour the grounds or facility, partly because of the aforementioned heat and also we had limited time. Definitely a fun spot to check when in the area.
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Cindy P.

Yelp
Amazing Sunday afternoon at the winery. Carson did an awesome job explaining the different wines that we were tasting. He also helped pick out a few bottles that paired amazingly with our meals. Thank you for the great afternoon, we will be back!

Diane N.

Yelp
I purchased a bottle of your raspberry wine at my local H.E.B. here in San antonio .... sorry to say it's terrible! .... seems to have an aftertaste & wondered if you can shed any light on this; I'm going to have to chunk it & bemoan the financial loss. I'm now afraid to try another variety
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Chandra J.

Yelp
After a couple of years of trying their wines I finally got the opportunity to visit Llano Estacado Winery! I was so excited to pull up and walk in! I was warmly greeted by one of the employees and asked to sit down. Walking into Llano is such a warming and welcoming experience. Their open tasting area has several places to sit, tons of merchandise and bottles for sale, and a couch with a cute chalkboard above it with inspirational words, such as "my doctor prescribed glasses". I got a chance to try six of their whites including their signature white, pinot grigio, albariño, stella rosé, chenin blanc, and gewürztraminer. My favorites were the signature white, chenin blanc, gewürztraminer. I ended up going with my favorite--the chenin blanc. It is so crisp and refreshing. Also, I bought one of their sale wines. I am so excited to get home and open it up! Parker was so sweet and amazing! He took over for someone else and was so helpful and attentive. Also, I appreciated his insight about the wines and being able to open a bottle that I bought so I could have a glass. The only negative was the number of flies that made it a little uncomfortable to sit inside especially and enjoy their wines. I was constantly using my hands to stop flies from getting in my wine. So, hopefully in the future they will find a way to get rid of them. I love that they have outdoor seating, so I am sitting outside with my glass of chenin blanc, sipping, and enjoying some country music! Thank you for the amazing hospitality, Llano!
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Tenecqua D.

Yelp
I had an amazing time at the Llano Winery. The staff was very knowledgeable about the wines and were able to make recommendations based on our likes and dislikes. We ordered a charcuterie board to munch on. My husband and myself did a wine tasting. I've had the sweet red previously, but prior to had not tasted any of the other wines. I believe there is a wine for everyone on this menu. We loved the selection of reds. Our server was cordial and provided great customer service. Next time I visit Lubbock, I plan on spending a longer time exploring the winery.
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Deidre H.

Yelp
We had a fabulous time during our wine tasting. The Texas Tech college guy (didn't get his name) was amazing! He was very nice and personable even though we came in with only 30 minutes before closing. Thank you so much!!

Rachel Y.

Yelp
Great wine and food! Great staff and very friendly. I would definitely go back! They had some great deals on bottles but I couldn't fit them in my luggage.
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Andres J.

Yelp
Simply Amazing the staff is always friendly and very patient for those of us who have a hard time making up our minds. The ambiance is great it's a beautiful winery and experience over all
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Scott L.

Yelp
Did not expect much, but my low expectations were exceeded with some really nice sales, friendly staff, and interesting landscaping
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Elizabeth B.

Yelp
This was a gift from a family member, come to Lubbock and we will treat you to a wine tasting. It was very fun. The space is laid out very nicely, our server was very attentive and everyone had a good time. The wines were not my favorite but they were enjoyable
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Marshall B.

Yelp
Cool spot just outside of Lubbock. Ultra modern winery out in Lubbock. The wine is solid the staff is helpful and friendly. I was really impressed with their up to date technology.
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Brittany R.

Yelp
I heart this place! I had been here for a tour and tasting maybe 5 years ago. It had been such a good experience back then that I had joined their wine club. I cancelled my membership only because I became pregnant and didn't want any wine when I couldn't drink. Yesterday we arrived just as a tour had left. A young man volunteered to help us try to catch up with the tour. He ended up having to give us our own tour and he did a fantastic job. The behind the scenes tour was informational. Llano is the biggest winery in Texas and I'm proud to say it was founded by 2 Tech professors. We all did a wine tasting with most of us opting to do the premium tasting. The pours were generous and of course the wine was good. I went home with a sauvignon blanc, voignier, and a port. I've got a couple of my Lubbock friends all but signed up for their wine club. I will be back.
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Mallory L.

Yelp
Always a friendly staff here for tastings! Worth the investment of becoming a wine club member! They have fun release parties with food, live music, and of course drinks! Their new tasting room is much more spacious and appealing to the eye!!
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Rhonda O.

Yelp
A girls day out while we were Lubbock. I've been here previously and had taken tour so we opted to just do tasting We decided on the $5 tasting since we mainly like the sweeter/less dry wines. Additionally we had some tastings from the complimentary tasting menu. It wasn't crowded when we first arrived but it got packed shortly thereafter. Madison did a great job juggling a couple groups at the same time. She was also knowledgable and suggested a couple wines that were out of our regular comfort zone that ended up being very enjoyable. I am a wine club member so love the member pricing as well as member discount on merchandise. Left with three cases of wine and a set of four chill able glasses. Very enjoyable visit ! Will be back

Ashlyn G.

Yelp
This place was amazing!!! ABIGAIL was our server and was a QUEEN!!! Accommodated to our large party and handled it with ease!! Couldn't recommend this place, or Abigail, more!!
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Adry V.

Yelp
We are so bummed we didn't have a good experience at Llano winery. The Wine was exceptional but the service sucked. We had to ask over and over for our next tasting option and I had asked about the wine club membership and no one ever explained it. Ugh! I wanted to buy some bottles but I knew they were swamped with people. Llano please make sure you staff adequately especially on a game day and wedding going on simultaneously! I didn't want to have such a bad experience. An hour and a half for 5 tastings, not impressive!
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Vanessa G.

Yelp
Decided to do a spontaneous birthday celebration here and it was the best decision we made. Everyone was so friendly. We were ten min late for the tour. However, Katie still gave us one. It was super educational and beautiful to see. We then did a tasting where Katie again went above and beyond to make us and the birthday girl feel special. We will definitely be coming back here.
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Lacee E.

Yelp
Excellent wine! The celebration and red moscato were two of my favorites. I recommend them if you like sweet wine. We also took a tour, which was very informative. Who knew that such a large, prestigious winery was located right in Lubbock!
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Linda R.

Yelp
Had a great time with our son and his friend as we explored the winery. We had been here 15 years before and were just as happy with our tasting this the me as the first. Bought 4 bottles of bourbon cask wine. Yum!

Samantha R.

Yelp
Love this winery so much! Sad to be moving away. We are members of the wine club and have a blast at all the cool events!
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Jeannette M.

Yelp
The young man, Michael, who helped us was knowledgeable and sweet. It was a clean place and the wine is good. A good stopping place. Bought a case of wine, a shirt, and ball cap.
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Tianyi S.

Yelp
Not to bash on Lubbock, (for I have a place in my heart for Lubbock) but... I was really unimpressed by the famed Llano Estacado. There's a curious trend going around these days, in which paying customers are condescended to by a growing class of snobbish retailers. While this might make anyone else's day, I can't say I appreciate it. And my group's Llano Estacado tour guide was the most unabashedly snobbish guy to grace the quaint Northern Texas landscape. During the terrible tour, (which involved more dramatic sighs than explanations) he let out a few gems, like: "We only do bottled wines here." To which I had to ask- "As opposed to...?" (Sigh and smirk.) "Boxed wines, like Franzia." My bad, I thought Llano Estacado was one of those new vineyards specializing in boxed wines. I must've taken a wrong turn down the interstate. And not to be the harbinger of bad news, but your sangria has the fruity undertones of a good plastic cup of Franzia. After our tour, we were led to the front counter, where, with sullen face and undisguised contempt, our guide handed us each one empty wine glass, and a menu. We asked to try a Moscato. He replied, "We don't do sweet wines until later" and looked away. I could only shove a cracker in my mouth to keep from unleashing my rapier wit and responding, "You suck." Fine- It's true that dessert wines are generally poured last in a tasting flight, so we'll put that aside; there's no reason why we can't live up to a few classist expectations. But when we requested a red wine to follow a white, the oddest thing happened. Instead of giving us new glasses, or even rinsing our old glasses, he simply refilled glasses that still had the dregs of our previous wines. So though I can't quite tell you what the Cabernet tastes like, I can definitely tell you how a Chardonnay-Cabernet tastes. It tastes sweet. All of Llano Estacado's wines are sweetened so that the overarching flavor of each wine is of the sugar content. I would imagine, by extension, that sugar is what the Cab tastes like. This penchant for sugar also appears in the winery's 'gourmet food' gifts-- the chocolate sauces, jellies, et al-- most contain high fructose corn syrup as the key ingredient. Now, I'm not suggesting that HFCS is bad, I'm just postulating that at $7 a jar, you could probably get yourself two bottles of Hershey's chocolate syrup at your nearest United grocery store. More corn syrup for your buck. Some food for thought. Bottom Line: A smile (and a fresh wine glass) go a long way.
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Katie P.

Yelp
I came here on a Saturday to tour and taste. There were only a few other people on my tour and the tasting went well. The staff all seem young most of them seemed like college students and I am not sure how much they really know about wine and the process besides what they memorize for the tour. I am not saying that I know everything about wine, I am just skeptical. They have a pretty cute shop where you can buy their wine as well as pretty much anything related to wine. The only thing I wish they had is an outdoor patio or a place you can enjoy their wine as well as eat. Even if they just had apps that paired with the wine - that would be fabulous! I will say they are doing some reno and it seems as though something like what I wished they had might happen soon. I enjoyed my tour and tasting, but I felt like it was just missing that part of the experience where you can sit relax and really enjoy the wine.
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Caroline M.

Yelp
We had a great time here. The facility is nice. We didn't do the tour just the tastings. Yes, the servers were college students and they were all eager to help and kept up with the pace. It was very busy but we didn't have to wait very long to get started. Fun Lubbock activity. Walked away with a few decent bottles priced extremely well.
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Anny I.

Yelp
Llano wines tend to be more sweet than my taste runs to. My friends who like sweet wines love Llano. One of them will buy nothing else (incorrigible Texan). I like the Llano Texas Red, which I buy locally at Metzler's in Denton. My incorrigible friend likes the Chardonnay and other whites -- sweet and good. They offer tours. Here is a quote from their website: --------- Hours of Operation: Monday-Saturday 10am-5pm Sunday 12pm-5-pm Tours Schedule: Tours run every day from 10am (12pm Sunday) and the last tour is at 4pm. The tours run every thirty minutes and are followed by a wine tasting in the tasting room. Phone: 800-634-3854 ---------- If you happen to be in Lubbock and happen to be out of things to do, go for Llano's winery tour and buy a couple of bottles.
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Leah S.

Yelp
Really great tour and tasting here! They offer tours every 30 minutes and complimentary tastings. If you want to try their reserve wine they also have $5 and $10 options as well as by the glass and bottle sales. Great variety of wines made with mainly Texas grapes.
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Leslie E.

Yelp
This is my favorite Lubbock winery, the excellent growing region of Terry county makes for great red wines. The "due", THP and the Viviano are my favorites. I like the laid back vibe and sitting out on their porch having a glass of wine is relaxing. I love to bring friends from out of town for tastings. The wine club wines are, by far, the best, and they do a really nice release party. All in all, Llano is great.
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Tom B.

Yelp
After touring and tasting many Texas wineries. I am truly impressed with this business. It is an award winning winery and deserves the awards. They do have a large range of wines, however some would complain about too many sweet wines [which are VERY good by the way]. Lets face it however, Americans prefer the sweeter wines and only the wine "experts" would say the drys at Llano are lacking, which I totally disagree with. The west coast and European "tastes" are just that. Enjoy it!
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Pao L.

Yelp
It is a nice stop if you are in the area. We started with a tour followed by a tasting. The tour is short but informative. They give you five different tastings and pour a generous amount. The cost of the majority of their wine is very affordable and can be found in many local stores. Enjoy!

Ann H.

Yelp
This review is from a Llano Estacado Winery (soon to be former) wine club member. My husband and I arrived at the winery at 4:06 p.m. on Saturday, September 17. We were there to pick up our wine club package, but we were also hoping to enjoy a tasting. The young woman behind the bar told us we were too late, "the winery closes at 5:00" and she was not able to serve us. We understand why it is important to make such a decision if you close at 5:00. What was unacceptable was sitting at the bar watching, as a wine club member, as she poured glass after glass after glass for everyone else sitting next to us while we were forced to sit waiting for another employee to finish (something???) on the computer before she could find our wine club order. About 15 minutes later she asked the guy at the computer if she could look up our membership to get our box of wine. It will be our last box of wine.
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Jackie B.

Yelp
This is a fun little short side trip if you have guests in town. There are tours every 20 minutes and a free wine tasting (though you do get just the one glass so the flavors are mixed a bit). We each got our choice of 5 wines, including sparkling wine and port. During the middle of the week you can watch them bottling wines, is what the guide said. I'd call and ask for times if you want to see that, to confirm if they are bottling. The tour guide we had was a very charming guy. He answered all the guests' questions in an informative and patient way, even kind of silly questions. His talk was full of interesting trivia. The wines are almost all very sweet, which is not exactly to my taste but my husband appreciated them. They offer several wines on location that are not sold in local stores, if you're a local and like the brand. I'm no wine expert but I have been to tastings at several wineries and once at a rum distillery.
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Lyn S.

Yelp
Love this wine! Sweet Red lives up to it's name! I am a huge fan! Coming to see ya'll soon! Let the board members know they made this Texas girl happy!
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Angela F. W.

Yelp
I've visited Ilano Estacado a few times and enjoyed my visit each time. I think they host several events annually. I went with a friend when they were having a wine festival with music. You need to pay a small fee to get in but you get a wine glass and also get to taste maybe 2 or 3 wines for free. There were food and vendors selling art and craft too. They also have a small gift shop which is pretty nice. My favoriate wine here is the Moscato for sure. You can find their wine in your local grocery stores in Texas such as Market Street and HEB.
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Tammy M.

Yelp
We will be touring the winery later this week, but would like to let everyone know that they have an excellent unoaked Chardonnay. That may not be impressive to all, but those of us that are chronic migraine sufferer's, it is extremely important. I have tried several and this one is one the best by far. I will update you on the tour as soon as we get there.
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Carol G.

Yelp
I had a lovely tasting here. The young woman who handled my tasting was very informative and fun. The tasting was reasonably priced for five wines. I truly enjoyed my experience and purchased three wines.

Melanie P.

Yelp
To the girl who gave us at a 2 pm tour on Mother's Day...thank you for a fun afternoon and your hospitality! Love your wine, the tasting room, and patio!

Kim O.

Yelp
Wow, we were visiting the Lubbock area and thought we would try out the wineries in the area. This was the first one that we tried. Nice tasting room. We sat at the bar, there were at least 3 people behind the bar pouring but no one even acknowledge us. No welcome, be right with you; no eye contact, nothing... We left. Thank goodness the other wineries were much better.

C W.

Yelp
We spent an hour or two here tasting and shopping and talking to the employees who are students at tech. They were very friendly and knowledgeable. You can try all whites, all reds, or a combination. I really liked all six that I tried. We left with seven bottles. I would highly recommend it if you're looking for something to do in Lubbock.
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Julio G.

Yelp
This must be my favorite attraction in Lubbock now. The tour was very informative and made for some awesome pictures. The best part was the wine tasting. Our tour guide was very friendly and knowledagable. He had the ability to zero in to each individual's particuliar taste and make a reccomendation that was spot on. Free tour, free wine, you can't beat it! You also have the opportunity to buy some of the wine at the shop which is very cheap.
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Darlene L.

Yelp
This was the first winery we have been to where you can't drink a glass on premises except during their special events. You are bound to find a wine you like with their wide selection. Clay and Wine event was fun. Band was good and fun to listen to. A very enjoyable event.
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Michelle N.

Yelp
We brought my mom and dad here on a day trip to Lubbock. We had such a great time! Our server was fun and very knowledgeable. We discovered a few new favorites, too. We will be back!
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M K.

Yelp
The new tasting room and visitor center has greatly increased the "class" factor for Llano Estacado, since we first visited ten years ago and have been about every other year since. A couple things have changed; the tastings are now complimentary (for the wines you can get at many liquor and grocery stores), $5 for selected wines, to $10 for Reserve wines. Choose 5 from the categories you select, and the server pours AND explains the wines to you (if you're interested). As oenophiles, we were definitely interested in where the wine comes from, the story behind the vintage. Bonus: Llano trains its servers well, and/or they are also oenophiles. Very knowledgeable, and fired up about the wines offered. This is refreshing, since at too many places the staff aren't particularly knowledgeable. "What grapes are in this blend?" "Uhhhh... Red?" Not at Llano every time we've been there. Two of us tasting, we shared them from different categories. The server then opted to pour an extra for us, Rubino, their 40-year anniversary Montepulciano, pricy but worth it. Only issue: they were not pouring Viviano, their Super Tuscan red blend which is truly excellent; they were out of it. Llano has wines for every taste, but it's good to see they have serious, well-priced wines that compete globally.