Loving Cup

Frozen yogurt shop · Alamo Square

Loving Cup

Frozen yogurt shop · Alamo Square

3

608 Divisadero St, San Francisco, CA 94117

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Frozen yogurt shop with customizable flavors and mix-ins  

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608 Divisadero St, San Francisco, CA 94117 Get directions

lovingcup.com
@lovingcupsf

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608 Divisadero St, San Francisco, CA 94117 Get directions

+1 415 504 1170
lovingcup.com
@lovingcupsf
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@lovingcupsf

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Last updated

Oct 24, 2025

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@eater

Bay to Breakers: The Best Places to Eat and Drink | Eater SF

"This frozen yogurt outpost doubles as a wise place for bottled waters, coffees, and juices. Once you’re re-hydrated, Loving Cup has plenty of sugary treats. Like the pizza situation, this will depend on how intense you’re feeling about finishing the run — that’s between you and whatever hedonistic god your do or don’t worship." - Paolo Bicchieri

https://sf.eater.com/maps/best-bay-to-breakers-food-drink-map-sf
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11 of SF’s Best Soft Serves for a Sunny Day | Eater SF

"Loving Cup’s non-fat flavors include chocolate, vanilla, or vegan banana. Choose one, and then have your toppings mixed in at one of their three locations. It should be noted that there is also the option of rice pudding, an equally smart choice." - Ellen Fort

https://sf.eater.com/maps/best-soft-serve-san-francisco
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Loving Cup Opens for Frozen Yogurt Swirls on Divisadero Today - Eater SF

"Another Loving Cup opens. Loving Cup’s fifth “swirl shop” for frozen yogurt and more is opening today at 11:30 a.m. (to 9:30 p.m.) at 608 Divisadero (between Rare Device and Emporium)." - Caleb Pershan

https://sf.eater.com/2018/6/29/17518708/loving-cup-divisadero-nopa-open-alamo-square-frozen-yogurt
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Kathryn Schear

Google
I've been going there so many times ordering vanilla w chic cookie dough. A couple employees explained why there were very little actual cookie dough in my order. I believed them. Yesterday I had a different employee make my order. So surprised that yesterday there were a lot of cookie dough pieces in my order.

Clyde Always

Google
Long wait. Kind of worth it... This little joint felt a bit understaffed but I'm never in too much of a hurry if I can help it Wenchie and I went here on a whim one winter night. We found ourselves at the end of a long line. A single employee was working the counter with calm efficiency. After about 20 minutes, the goodies were ours. If you, like me, are a peanut butter fiend, get the chocolate yogurt with the PB incorporated. It adds a much-needed layer of richness to what is, otherwise, just milky, icy sweetness.

Jenny Xu

Google
Came here and then went to the Emporium afterward to eat the froyo. Good: - The large size is perfect for sharing - Nice staff and you get your order super fast - The lone wolf flavor was great, and I liked how it had some crunchy things inside - Really cute clean interior Bad: - Not much seating inside Overall would come back! The dessert hit the spot.

Mathew Antonio Estima

Google
Yummy frozen yogurt. Clerk was super nice. Also price is decent for the amount of ice cream, maybe a little expensive. I don’t remember my exact flavor but it was chocolate, almond butter and heath bar

Lison Seb

Google
I ordered a nonfat yogurt blueberry dream and a petite prairie pizza. Both of them was delicious at raisonnable prices compared to the competition. I’ll definitely be back.

Vicky Vuong

Google
Tried strawberry raspberry and dirty hipster. Wish the yogurt was a bit more creamy. If you’ve ever tried Yogen Fruz, I do prefer that over this.

Angelica Q.

Google
I stopped by after some nearby BBQ to try this out because I LOVE sweet things after a meal. It was $5 for a small of the Mango Dream (vanilla base with mangoes mixed in) flavor with add-ins. Portion size could have been better, but watching them make the dessert was really interesting! They only had one mixer going at the time, but it didn't take long for our order to come out. Staff was a bit lukewarm and seemed tired, so they were not really doing a great job with recommending flavors or showing any kind of enthusiasm at being there. Unfortunately, the Mango Dream did NOT taste that much like mangoes at all. I could certainly see the small chunks and feel them in the spoonfuls I ate, but just really did not taste them. Unfortunate! Truly it was a mango dream -- because I was still dreaming of the mangoes that this cup did not deliver into reality. If I was in the area again and craving something sweet, I'd go elsewhere for better quality ice cream and friendlier staff.

Anna

Google
This place is small and clean. You can find a lot of options for everyone. In addition, the service is great. Nestor was the employee who helped me and my family and was helpful and patient explaining all the options. I got a salty dog and i tough it was delicious, I can't wait to come back!
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Alexander D.

Yelp
I recently visited Loving Cup in San Francisco, a delightful spot for fresh, non-fat frozen yogurt. I tried the Dirty Hipster, which is a mix of vanilla, Nutella, and Oreo. It was absolutely delicious! Although the prices are a bit on the higher side, the quality and taste of the frozen yogurt made it worth it. Plus, the service was impressively quick, and my order came out very fast. If you're in the mood for a tasty frozen treat, Loving Cup is definitely a great choice!
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Maya R.

Yelp
The thin mint is a 10000/10! This is by far my favorite spot for dessert when I want something quick. Their flavors are pretty customizable and they mix it right in front of you. The large is the perfect size for two people to split if you're already stuffed from dinner but want a sweet treat :).
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Jenny X.

Yelp
Came here and then went to the Emporium afterward to eat the froyo. Good: - The large size is perfect for sharing - Nice staff and you get your order super fast - The lone wolf flavor was great, and I liked how it had some crunchy things inside - Really cute clean interior Bad: - Not much seating inside Overall would come back! The dessert hit the spot.
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Amity H.

Yelp
Was craving something sweet so decided to stop by. Butterfinger: 4.5/5 The frozen yogurt was super soft, almost kind of melty. I feel like it was more frozen solid in my previous visits but nonetheless, this one was still delicious! My absolute favorite is the peanut butter cup, give that a try!
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Andrew N.

Yelp
Stumbled upon this place on Divisadero and I heard this place is pretty good. The shop specializes in frozen yogurt and they have the option for you to create your own too, but we decided to get a set one. Butterfinger (5/5): this frozen yogurt was perfectly balanced. Not too much of anything. Perfect amount of butterfinger and the texture of the cream was very delicate.
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Sonali L.

Yelp
I come to loving cup for their rice pudding and it hits the spot every time. They have two base flavors- cookies and cream or vanilla. You can also try both of them to see which you like better! They keep it chilled and you can request for cinnamon or toasted coconut as a topping. My favorite is the vanilla with cinnamon, I get a small which is 6.36. I find the small to be more than enough portion size, and opt to share with a friend when I can.

Rylie S.

Yelp
This is my favorite place in the world. I want to live and die here. They mix up all the ingredients in a soft serve and offer non dairy and banana based. I got Oreo and peanut butter and it was the best $7 I've ever spent.
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Bela C.

Yelp
i love watching them make my froyo in their machines. Their nutella and oreo flavors are great!
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Steven O.

Yelp
Stopped here on my way to check out emporium. Got a vanilla base w/ pistachio + crunchy cereal mixins. I asked the server what kind of cereal the mixin was composed of but it seems to be a mystery. I was kind of hoping the mixins would go on top but instead they were unsurprisingly mixed in. That's on me. It was yum. I enjoyed the crunchy froyo bits. The base could be a bit watery for some and definitely less creamy than soft serve but I enjoyed it.
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Hugh D.

Yelp
A tasty sweet treat, could be a bit creamier but then wouldn't be nearly as good for you 7/10 This is a counter service froyo place on Divisadero. Along with the froyo there are a variety of mix ins you can have mixed into your yogurt. I chose strawberry shortcake yogurt with cookie dough and raspberry mix ins. Then I sat at the small window side bench inside to eat and people watch. I was looking for a sweet treat that didn't feel as heavy as ice cream and this really delivered! And the added cookie taste made it even more satisfying. The yogurt is non fat, so while not as indulgent as other dessert options, I also finished my rather sizeable small portion and didn't want to fall into a food coma. The choices of mix ins are variable and should please a variety of different tastes.
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Megan L.

Yelp
Stumbled in spontaneously and grabbed a small Non-dairy Oatmilk Vanilla with matcha, espresso, and pistachios mixed in ($5.83 + $0.75 extra). Keep in mind this is frozen yogurt, so don't expect it to be creamy and sweet like ice cream. I was disappointed with mine bc I thought I had ordered a matcha flavored base. It tasted like frozen, watered down oatmilk. Pistachios saved it with its nuttiness. (6/10) The toppings are key to adding texture and sweetness!
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Ed U.

Yelp
I'm not sure why my last couple of visits to this shop have been on the 'meh' side. I don't think it's the staff's fault because they're quite conscientious how they prepare the serving cups and generous on how much extra froyo they provide when they top it off. I have really liked their rice pudding a lot... But the froyo menu is so dominant I forget they have it. By default, I tend to order a small $5.83 cup like the Peanut Butter Cup with peanut butter and chocolate chips (photo: https://bit.ly/3JYnDq0). It was frustratingly melty as I wanted to enjoy it at Alamo Square, but it was dripping over my fingers by the time I got there. Today I just tried the Strawberry Shortcake with strawberries and animal crackers but decided to eat it in the shop this time (photo: https://bit.ly/3K2GDno). It was strangely bland with little evidence of the featured ingredients. Just too granulated, I think. I just need to remind myself about the rice pudding next time. FROYO - 3 stars...sometimes melty, sometimes just bland AMBIANCE - 3.5 stars...compact space with just three seats at the window counter SERVICE - 4 stars...usually quite attentive TOTAL - 3 stars...remember the rice pudding RELATED - Exploring NoPa? Here's a collection of places I've visited and reviewed: http://bit.ly/2uMQ82p
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Ju L.

Yelp
The store is a cute little frozen yogurt place that I completely missed walking by. We tried the place and it was just okay. First, the service was great. The workers were quick, and our order came out fast. But, there was also no customers inside. As for the price, I guess it's reasonable in SF. But, in relation to the taste, I don't think I'll really crave it to come back again. It wasn't BAD. We got a medium and shared among 2 people and it was enough. As in the taste, it wasn't bad but also not amazing that I would think about it again. Also it doesn't taste like a traditional froyo and instead of the topping being on top, they churn it w the base you picked. Overall, not bad, but wouldn't be my first recommendation.
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Darren M.

Yelp
Nice little shop offering a lot of different mix in combinations for variety each time you visit. We ordered Nutella Oreo as our mix in (forgot the name for it) and it was delicious. Perfectly satisfied our cravings. Wasn't the smoothest ice cream, but overall it was good value and fit our needs.
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Erik H.

Yelp
Not sure I get the Loving Cup. Every decade someone gets a new idea on yogurt and ice cream and it goes away. Loving cup, Salt and Straw, Coldstone, Red Mango, SF Creamery and Smitten. When there are options like Bi-Rite and Ben and Jerry's nearby....their flavors and the experience are nothing special to write home about. To me it is just another convenience place.....so when I am there locally you'll find me at Bi-Rite likely or eating Loving Cup and wondering why. Nothing wrong with this place but I just find the place to be low energy. Not that I need good feng shui in my yogurt shop, but I do
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Seth R.

Yelp
We went to loving cup and were Immediately greeted with a very warm smile by McKinley. She was very thorough and enthusiastic in explaining the product and going the extra mile going face time with sick friend in bed. She packaged the product with care with transportation and added some festive drawings to boost the mood. She even made us her fave ice cream mix we def going to make this Friday tradition. Quick note to management: McKinley and nester need to get a raise effective immediately, because most ppl in customer service are pain in but they were a breath of fresh in a stuffy industry. Make sure to order the "snuffiligfluss" ice cream on the secret menu that McKinley only knows about. Thanks Team!
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Clara A.

Yelp
Create your own froyos! Super yummy and very creamy. A great place for takeout. They don't really have a seating area. Very happy with the quality. Frozen yogurt is custom made per order. Love that it didn't seem to have any artificial flavors or sweeteners. Never been to a place like this. Once again delicious!
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drake k.

Yelp
Cute girl, Good Icecream, Excellent hospitality. thehhehhehehhehehhehhehehehhe SC@yung_drvkeo
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Aga O.

Yelp
Loving Cup is a dream! Tasteful desserts to tantalize any pallet. Their froyo is the perfect combo of cold treat & probiotic bonus! The flavors are delightful and the whole family enjoyed their picks. Hubby picked their rice pudding & noted the delicate flavors yet super satisfying and filling dessert. Staff are super attentive and helpful at explaining the combos! For sure coming back for me treats!
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Alex N.

Yelp
Summary: Lightly underwhelming in terms of flavor, but it was a small commitment so we are not too upset. The concept is there (and executes well in visuals), but maybe needs some more in terms of flavor. Good: The custard quality was pretty decent, and the service was quick. The ingredients tasted fresh as well. The location was cute and nice to walk around to while eating our dessert. Bad: The Blueberry Dream Flavor felt a little underwhelming to my gf - she wishes we had tried another flavor. It does look more flavorful than it tasted. Another note, when they make flavors, they mix it per order, so you cannot split flavors in the same bowl. Ugly: Nothing to note!
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Lily L.

Yelp
I dream of this ice cream! And this is coming from a savory girl. This is the only ice cream I actually crave. The texture and variety is like nothing else.
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Yih R.

Yelp
I have been passing the street so many times and this is my first time discovered this place today. This place is amazing! We ordered a blueberry dream and a mocha chips they were both amazing. This is not simply ice cream or frozen yogurt it was mixed with nuts ice cream yogurt and other stuff. It was very creative. I can't wait to come back to try new flavors. The only thing is there was only one person working and the person who had to take the order make the ice cream it was very tiring for her I recommend the owner hire someone else in order to make this business more efficient. Overall is amazing place and I can't wait to come back to try more.
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Maria M.

Yelp
I feel less guilty when I have frozen yogurt. My go to flavors are Dirty Hipster, vanilla yogurt with Nutella and Oreos and the Monster Cookie, is vanilla yogurt with cookie dough and Oreos. I love the creamy texture, it still gives me that satisfying feeling of eating ice cream. It's not an overly rich taste like a pint of Ben & Jerry's. But it's happiness in every spoonful of Loving Cup. They use simple ingredients, and when you order a they hand blend it making it velvety smooth and just yummy! Love it and I know you would too!
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Christy C.

Yelp
I saw this recommended on TikTok and had to come try! Didn't realize this was a frozen yogurt rather than ice-cream store, but nonetheless, I wanted dessert! Overall, lots of different options both in bases and mix-ins so there's something for everyone. Went for the mango dream base and fruit mix-ins. Opted for a medium size and the server nicely put it in a large cup since he said it would fit better given all of the mix-ins. The yogurt itself was delicious and I took it to Alamo Square nearby to enjoy. The only reason why I gave it three stars is that the price I paid was confusing. My order came out to over $10 just for a medium size. I thought maybe it's because I added three mix-ins, but I just rechecked the menu picture to see if it was stated anywhere for additional cost, but it doesn't say.
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Erika M.

Yelp
Kelly was super helpful and nice. I did a create your own of non-dairy base with Oreos and peanut butter. It was delicious. My husband rice pudding with roasted coconut. If you were confused about their hours we got the lowdown. M-Th they are open until 9:30pm. F-Sun they are open until 10pm. This location is the only Loving Spoon left in the city.
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Denise C.

Yelp
I wanted to try Loving Cup finally and write my Yelp review. I arrived at 3PM and they weren't open today at that time. I decided to go back later at like 8:30pm. I wanted to try the rice pudding. Now Trader Joe's has rice pudding and this rice pudding is expensive period. It's about $5.75 for a small serving. The rice pudding was more of a porridge and I got cookies and cream which is fun to try, but it was lackluster and I didn't finish it all. I splurged and also wanted to sample their frozen yogurt. I picked Blueberry Dream and it was a little different in texture and taste. The texture had some choppy things in it. Altogether, right now I like Double Rainbow in the Castro and Gia Gelato on Union for example. Loving Cup is expensive for small size but the serving is ok. I wasn't crazy about the taste.
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Erin Y.

Yelp
This place caught me by surprise! My friends and I dropped in at night because we were in the area and I loved the wide array of flavors. I got the strawberry shortcake flavor and the taste wasn't what I expected as I expected a frozen yogurt/ soft serve taste. It's a bit more yogurt-y and fresh. I really enjoyed the creamy texture and the slight crunch of the strawberries. It's a nice, light, refreshing dessert. The worker there was really nice too! it's a smaller place so there were a couple seats but I would bet on getting it to-go :)
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Elizabeth Q.

Yelp
Tasty and refreshing, I appreciate that this is a semi-sweet fro-yo. I got a small Mango Dream, which is fresh mango chunks mixed with a vanilla fro-yo base. This vanilla tastes like nothing I've had before, and the mango compliments it well. The shop is favorably located next to the Alamo Square Park, and on a sunny day, it's the perfect treat. I really enjoyed this experience and will definitely return!

Naomi L.

Yelp
Love this spot! Super delicious, love the chunks. Favorite is thin mint! Great healthy dessert option
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Shelley P.

Yelp
As far as froyo on Divis goes, I prefer this to Souvla's. It's creamy and on the spectrum of literal frozen yogurt to regular softserve, Loving Cup falls closer to the latter end. My Mango Dream (vanilla blended with mango chunks) was less sweet and had a milder flavor -- I actually loved that I was tasting the actual fruit and it felt a little healthier. I've also never had a froyo blended with toppings, which added some contrasting texture (appreciated this as someone who also loves fruit-on-the-bottom yogurt). It seems as though serving size might vary depending on who makes it, but the day I went, the person at the counter went off and ended up giving me enough to share between 2-3 people.
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Jenny Z.

Yelp
i'm a HUGE fan of the thin mint flavor here. The froyo has such a nice texture (sort of in between sorbet and ice cream) and the flavor with the bit of cookies and subtle mint profile really rounded out the cup.
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Pranika B.

Yelp
Completely underwhelming flavor. Could not taste the Nutella at all, mostly just a very subsided Oreo froyo. This being said, it was still decent and hit our sweet spot, but will most likely try another flavor next time.
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Melody L.

Yelp
We came here around 8:20 (store closes at 9) and were completely ignored by the staff. The door sign said it was open, but clearly the employees did not want to serve anyone. Had to awkwardly shuffle out of the store after zero acknowledgement from the staff who definitely saw us but then both directed their attention to something else. Really disappointing customer service that left a bad taste in my mouth, especially because I was super excited to try this place!
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Carolyn L.

Yelp
For all my froyo lovers, Loving Cup is the place for you! They serve hand churned made to order frozen yogurt! I got the Strawberry Shortcake off of the "Our Favorites" menu! It's a vanilla base mixed with strawberries and animal crackers!
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Nora C.

Yelp
Loving Cup Ratings: 3.9/5 Food: 4.25/5 - My boyfriend and I stopped by Loving Cup after our dinner at Nopa right down the street. We always walk past it many times, but never thought of trying it out until one of our friend recommended it. Loving Cup taste different from actual froyo; instead I think it is better than regular froyo, because of it's texture. See the description below. - Vanilla w/ Brownie & Cookie Dough [GET]: I am usually not a fan of froyo, but this place hits different. I love the texture. It is creamy and milky, yet super light and subtle. Typical froyo is more like a frozen custard, but this one tasted like a frozen up milkshake. There's a ton of cookie dough and brownie chunks, and added a great flavor to the vanilla froyo. It is not too sweet either, which is great. This is also only 120 calories for people that are on a diet, quite macro friendly. Ambiance: 3.75/5 - The interior is tiny, literally fits like at most 5 people in the store. There's a small counter top with displays and two froyo mixers in the back. The menu is printed and hang on the wall, so very easy to read and order the froyo you want. Perfect spot for a small dessert after dinner, or a date spot, but expect this to be to-go only, literally no where to sit indoor. Price: 4/5 - My boyfriend and I shared a small frozen yogurt bowl for $4.75 and two toppings (brownie and cookie dough). The first mix-in is free and each additional mix-ins are $0.75 extra. The total came up to be around $5. It's pretty standard for frozen yogurt in SF, so not complaining. Service: 3.75/5 - There's two people working there, so service was a little slow. Customer service wasn't the greatest compared to other dessert shops I have been to, it's minimum interaction basically. To order, you just pick your base flavor and size, then add however many toppings you want to it. The froyo came out within 5 to 10 minutes. BLUF: Recommend this place if you are in the mood for froyo, and it is more macro-friendly compared to regular ice cream, so it won't ruin your diet. I recommend brownies and cookie dough as the topping of choice, and a small size is more than enough to share. Expect slow customer service. I will definitely return when I am craving for froyo!
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Matthew L.

Yelp
I love Loving Cup! Back when I used to work in the Pac Heights, I used to go to that Loving Cup location. Happy they have expanded all around SF, including this location on Divis. Been here a few good number of times - parking is pretty tough, so usually I drop my friend off to order for me while I make a few loops with my car around the block. They're pretty fast here, so by the time I've made a few loops, the froyo is ready! Came here pre-COVID and during quarantine, and the quality and service is still great! Right now during COVID, you have to line up outside (socially distanced). Inside has been set up to protect customers and workers from COVID as well. So all is good! My favorite flavors? Strawberry shortcake, matcha vanilla and thin mint. So delish, so light, and SO lip smacking good. Also the rice puddings are pretty good too if you're in the mood for something more carby. Def recommend if you're in the mood for froyo. This is like Coldstones but 100% better!

Nadine I.

Yelp
Our experience at Loving Cup was truly enhanced by the warm welcome from Nesther and McKinley. Their enthusiasm and thorough product explanation stood out, and McKinley went above and beyond by having a FaceTime call with our sick friend. The carefully packaged product, adorned with festive drawings, added a delightful touch. McKinley's special ice cream mix has now become our Friday tradition. We strongly recommend a well-deserved raise for McKinley and Nesther, who bring a refreshing approach to customer service in an otherwise challenging industry. Many thanks, and we can't wait to return!

Rick S.

Yelp
Tried this the other night. I like Eazy Breezy a lot more. I prefer the model of having 8-ish different flavors that you can choose from and then you yourself coat your froyo in whatever of like 20+ toppings you want. Here, they just have chocolate or vanilla and then typically they use a machine to blend a topping or two into the froyo, and voila, you end up with basically a whole new flavor. You can then ask for additional toppings on top if you want, but it's just not as fun when it's someone else putting them on. I also like being able to have some of the froyo without the toppings, which isn't really possible if it's all blended up. The froyo actually tastes decent enough, it's just disappointing compared to the more classic froyo place model. Ratings: 8/10 - dirty hipster 7.5 - butter finger
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Rachel S.

Yelp
Loving cup is one of my favorite frozen yogurt spots in SF. I've tried the mango dream and blueberry dream flavors and both had great fruit flavor and creamy texture, especially for a frozen yogurt. The yogurt is, however, a little pricey, but it comes with a decent serving size (and is low in calories if you're worried about that!). Service can be a little slow depending on how long the line is. Would highly recommend if you want a tasty cup of frozen yogurt and happen to be in the area!

Meg R.

Yelp
I liked the idea more than the actual taste. Still yummy, but I'd rather have cold stone or any ice cream. Service is great, and cute vibe.
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Kim B.

Yelp
Stopped in for a quick desert. My companions elected to have rice pudding. One had bittersweet chocolate and the other cookies and cream. Both like them. I chose to have frozen yogurt. I had a Brian Biatuno. It consisted of vanilla frozen yogurt, blueberries and toasted coconut. The blending was very good. The color was a gorgeous purple. The blueberry flavor was true. My biggest criticism was a toasted coconut. Because it was so cold I had to hold it in my mouth to get any flavor. It was also very crunchy, but did not crumble, just became chewy. I don't think I'd go for it as a mix in the future. They have lots of mix in choices available. The place seems pretty popular. They were having cash register problems because of computer glitches so they were slow for a while.

Jenn L.

Yelp
my favorite yogurt spot in the city. sadly the last 4 out of 5 times i've gone to the Divisadero location they were closed during "business hours." seems like no one wants to show up to work at this place, unfortunately i've tired of trying to catch them when they're open. won't be going anymore.
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Angelica Q.

Yelp
I stopped by after some nearby BBQ to try this out because I LOVE sweet things after a meal. It was $5 for a small of the Mango Dream (vanilla base with mangoes mixed in) flavor with add-ins. Portion size could have been better, but watching them make the dessert was really interesting! They only had one mixer going at the time, but it didn't take long for our order to come out. Staff was a bit lukewarm and seemed tired, so they were not really doing a great job with recommending flavors or showing any kind of enthusiasm at being there. Unfortunately, the Mango Dream did NOT taste that much like mangoes at all. I could certainly see the small chunks and feel them in the spoonfuls I ate, but just really did not taste them. Unfortunate! Truly it was a mango dream -- because I was still dreaming of the mangoes that this cup did not deliver into reality. If I was in the area again and craving something sweet, I'd go elsewhere for better quality ice cream and friendlier staff.

Gnomie E.

Yelp
Going to Loving Cup was an amazing experience! The line was originally fairly long but the person that worked there was friendly, fast, and efficient. I got the size small and it was plenty of ice cream. I loved how you could pick your flavor of ice cream and then two toppings/fillings. I got vanilla with junior mints and salted caramel sauce on top and I would highly recommend it! Also, on Mondays and Tuesdays between 1-4pm they have a Frozen Hour which is like a happy hour where you get 15% off your purchases.
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J. S.

Yelp
Some folks think this is an ice cream thing with ice cream. Yogurt is not ice cream. There's going to be a touch of that distinctive "sour" flavor that comes with yogurt. It's very light but it's there. So if you don't like that taste, please look elsewhere for ice cream. The yogurt here is good and doesn't deserve downvotes because you didn't pay attention. They also have rice pudding, which is also not ice cream. Know what yogurt has that ice cream doesn't? Cultures. It's what gives yogurt its flavor and it'll make your browners better. Lactose intolerant? They have non-dairy so you can save your magic pill for something else. But if the lack of pasteurization freaks you out then you'll need to look for treats elsewhere. Get nutty and mix in random stuff with your stuff. Or be a purist and leave things well alone. Less calories means less guilty after you pound down a whole pint. They have a "Dirty Hipster" signature flavor. Don't worry -- that's Oreo crumbles in there, not beard trimmings. Severe lack of too-tight pants, though. That'd make for a fun cup koozie or cone holder. Ride one of those electric scooters while you eat it.
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Sophie W.

Yelp
This place may be low-fat, but it is certainly not low sugar. It's cool that mix-ins get churned with the ice cream because it means a bite with everything well-distributed. I had the cookies 'n cream ice cream, and while it was a nice, cool snack on a hot day, it was a bit too sweet for me. There was a burn in the back of my throat that I usually associate with things with a sugar level that's a tad higher than I can tolerate. However, this place is a low-calorie option to a traditional ice cream, and maybe next time I'll choose a fruitier flavor.
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Caroline M.

Yelp
Came here for the first time after bottomless brunch and was craving dessert. Originally thought that I'd want some of the rice pudding, but got a bit overwhelmed and excited with all of the different options you could mix in! They had the option to choose one base (vanilla or chocolate) with different flavors - I opted for the salted caramel with pretzel and then added in raspberries, marshmallow and rainbow sprinkles. They mixed everything right in and then added caramel sauce on top and it was a pretty good looking little cup! The flavor overall was interesting - you could definitely taste the raspberry but the marshmallow was kind of weird with just random pieces of it throughout (more like mini marshmallows vs fluff or something where you tasted the flavor more throughout). The pretzels were not as great when they were super small bits throughout because they got pretty wet with the ice cream and didn't have any of the crunch you would've expected with larger pieces. My favorite part was definitely the caramel sauce they drizzled on top which was super super yummy. I think my order may have been a bit odd, but I think if I went back I'd likely try the rice pudding instead of the fro-yo! People who worked there were really nice and helped move through a line that grew behind us pretty quickly. Great location right along Divis as well!

Pamela S.

Yelp
I have added numerous reviews of Living Cup throughout years. This past experience warranted a positive one for the Divisadero location. Nestor, the manager, was working when I visited on this day. My first meeting with him was over a year ago. However I don't see him often as others are typically working weekends. This visit that I am reviewing was just a reminder of how important relationships are in such businesses. The brief time that you engage from ordering to departure is when you develop connections. Nestor does this with such ease. He understands that it is not just the product, but the engagement that makes one want to be a regular customer. Since prices have increased in the last month to an amount that honestly out prices the ability for many customers to continue regularly, Nestor still makes it super special. I am one that will not be as regular due to over $7 for a small. This review is about service and engagement. Nestor wins on both of these very significant areas.
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Odie O.

Yelp
Interesting method of making soft serve but automation is the better way to go the girl had trouble blending the frozen mango by hand the prices are expensive and it wasnt very sweet
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Troy M.

Yelp
If you've ever been on the fence on froyo but you know you love ice cream, you'll definitely love Loving Cup. In my opinion, Loving Cup elevates frozen yogurt past what I thought the ceiling was for the dessert. The creaminess is unmatched and the serving sizes even for the small will satisfy that sweet tooth of yours. A fan favorite of myself and my friend group is the Dirty Hipster, but creating my own custom combo has never went wrong either!