Moishe R.
Yelp
Following a stay in Barcelona, where our family spent a few hundred dollars on Lucciano's Gelato, I was delighted to discover a Lucciano's store in the American Dream mall in New Jersey.
There I discovered American Dream Lucciano's individual item prices somewhat higher, +20%, than Barcelona, a disconcerting rise in an already premium price product, though most troublesome element in the American Dream Lucciano's is the difference in gelato presentation from the Barcelona store.
At the Barcelona store, both cones and cups are offered and presented by the number of "balls" of gelato delivered in a specific cone or cup size. A small cup 1 ball, a medium cup 2 balls, a large cup 3 balls, the same progression of number of gelato balls served in cones.
In Lucciano's Barcelona store, both cones and cups are presented with massive, 2.50" balls placed in the cup, a look, a reality of abbondaza and generosita, abundance and generosity, a prime feature in presentation of all Italian food.
At the American Dream shop, cones are presented with less than 1.75 to 2" gelato balls in the cone in a miserly and skimpy look similar to the packaged vanilla cones found in 7-11 freezers for a buck fifty. Moreover, there is no cone offered in the 3 ball chocolate encrusted "super premium" size offered at the Lucciano's Rambla De Catalunya store for US $8.
Cups at American Dream Lucciano's are presented with loosely packed, NOT balls, of gelato leveled flat at the top of the cup, similar to the ice cream cup presentation found as dessert in elementary and middle schools throughout US. No abundance, no generosity, no visuals that proclaim "YO!!! I am delightful, expensive first rate product! Pay big dollars! Enjoy me now! I know I'm expensive, I know you look for value so I am first rate gelato product! I am generous, voluptuous in presentation! I am the Sophia Loren of gelato!"
Net result of the presentation is cones and cups at Lucciano's American Dream contain +/-30% less gelato at 20% price increase.
No doubt Lucciano's will continue to serve customers at American Dream and no doubt the customers will enjoy the gelato ... though it's served warm and runny, not the crisp and dense mouth feel of Barcelona gelato. Will the American Dream Lucciano's reach the +125 person crowd seen in the Barcelona store service cycles?
Me? I'll enjoy Lucciano's gelato in Barcelona and Rome. I won't buy Lucciano's product at American Dream. The combination of high price and miserly product portion size is insulting, does not speak in generous or voluptuary language. Is the American Dream unit a company store or a franchise? Who knows. Whichever, it doesn't measure up to the delight found in Barcelona.
Lucciano's American Dream gelato is expensive product and the presentation projects a miserly and stingy look. Who wants to eat with grasping, miserly and stingy operators? I'm 30 years in foodservice business, don't get me started on the production cost of ice cream or the notion of truth in pricing, and the critically important foundation charge of abundance in hospitality needed to properly execute in foodservice business.