Brian K.
Yelp
The Macaroon Boutique is a refreshing dessert oasis in a dry desert of run-of-the-mill cupcake shops and gelaterias. I recently discovered this shop while spending a long weekend in Charleston and I have every intent to keep it on my shortlist for return visits.
Pastries: As can easily be inferred from its namesake, this Parisian style pastry shop specializes in macaroons of all varieties, from strawberry to pistachio. During my visit, I opted for a bag of vanilla (6 total), all of which were outstanding. The crust of the cookie was smooth, glossy and delicate, while the filling was light with a subtle sweetness. Biting through the crust was absolutely effortless and the cookie to filling ratio was about 1:1, which is exactly how a macaroon should be prepared. In addition, the boutique also offers a limited assortment of other pastries, including various types of croissants and cookies. Unfortunately, I didn't have an opportunity to try them, but each looked expertly prepared and incredibly appetizing.
Service: This shop doesn't have any seating, so the extent of service is limited. Nonetheless, the owner was still pleasant and welcoming, complete with her French accent and Parisian baking attire. Upon entry, we were promptly greeted and she was more than willing to answer any questions and to describe the various macaroon flavors that were available.
Atmosphere: The space serves as both the bakery and storefront, so there isn't much ambience to be had. However, the pastry cases are neatly prepared and the entire space is clean and welcoming. I'm not sure if city ordinances prevent it, but there would certainly be enough room in the front of the bakery to add a table or two for patrons who wished to enjoy their pastries in house. For those that wish to sit, there are a few outdoor benches along John St.
Cost: Moderately expensive, but commensurate with the location and quality of the dessert. A bag of 6 macaroons costs around $7, each of which is about the diameter of a half dollar. Credit cards are accepted.
Other: Hours of operation are Tues-Thurs (10AM-7PM), Friday (10AM-9:30PM), Saturday (8AM-9:30PM), and Sunday (9AM-4PM). Also, they do not sell any beverages, so you'd be wise to bring bottled water along with you if you intend to polish off the macaroons immediately after purchase.