Old F.
Yelp
-1. Presentation - Breakfast sandwiches. A matter of opinion, but hot tomatoes and avocado isn't what I was expecting, given there was no warning on their menu.
+1. Customer Service. Answered all my questions and was friendly from start to finish.
+1. Ambience. Plenty of seating, if you like community/beer hall style seating.
-1. Dine-in Service. Except for dropping off my meal, guests are encouraged to bus their own tables. This after presenting them with a gratuity line at the register.
+1. Cleanliness. Most tables I approached were clean and the condiment, self-service stations were also clean. However, there were several table sections that needed a cleaning.
Background
Entering, I was happy to see there was no one in line. Reviewing the menu, I chose the Cate Sandwich. Reviewing the menu online to confirm ingredients, Macrina states the Cate Sandwich contains - "Avocado and tomato and an over easy egg* and fromage blanc on our Cornetto". Seated at our table, I was provided the sandwich around 5 minutes later. That's when I learned why.
Despite not stating it in their menu, after asking someone at the counter, I learned the sandwiches were pre-made.
Which means, when I examined and ate my sandwich, the avocado was hot, the tomatoes hot, the ham and egg (should be hot), and the fromage blanc was (naturally) hot. Overall, still not a bad sandwich.
Now, if that's the way they want to present their sandwich, at $11, I might add, then that's up to them. I'm not going to tell them how to cook. But, the idea of hot avocado and hot tomato isn't that attractive. Nor is the notion that someone is reheating a sandwich, after cooking it once before. Obviously, Macrina isn't a trailblazer in this space. But, it's still kinda dumb to sell a re-heated sandwich, when you could simply make a fresh one, when there's no one around. I'm sure I'd rate the bakery a lot higher if they did.
By the way, my comparison comes against Grand Central Bakery that makes their sandwiches on demand and not in advance. And they charge close to the same rate.