Lola
Google
Being in Soho there are plenty of juice options around each corner. It is difficult, however, to find one that's not going to charge you $13 for several vegetables blended up in a glass. I found these guys on Yelp and went to check it out due to their menu prices. The produce appears to be high-quality and fresh, and they make the smoothies in front of you so you can see exactly what is being put into your drink. I think that because this is a small store they are able to keep their prices low and their quality up.
I'd say this place is amazing value for how much you end up getting. Do be warned though: the 'shake' section is protein powder flavored and the 'smoothie' section is using real berries.