Maison Cailler

Great experience, visiting a chocolate factory for the first time! Definitely worth the price of 17 CHF. They tell the story of chocolate and the story of the brand. In the end it comes the best part: free tasting! You can taste several different types of chocolate. The local store is nice, prices are same as most grocery store but sometimes they have promotions. I recommend you book in advance online as this visit can get full quickly.

We had a fantastic time at Maison Cailler! We bought tickets online, which was easy. The whole experience was really fun and interesting. We learned a lot about chocolate, from how it started to how Cailler makes their chocolate today. The videos and displays were really cool and helped us understand the history. We even got to touch and smell the ingredients that go into chocolate! The best part was definitely the chocolate tasting. We could try as much chocolate as we wanted! It was all delicious. The gift shop was great too. We found lots of yummy chocolates to buy for our friends and family. There were some good deals, so we got a lot! We saw some school kids on a trip there, and it seemed like they were having a great time too. It's a fun place for everyone. We loved our visit to Maison Cailler. It was a really fun and tasty experience.

Very nice experience. The chocolate is delicious but I heavily advise you not to eat many chocolates in the beginning. At the end of the journey you can eat as many delicious pralines as you want as if you are not full yet. They want to make you full with the plain stuff so you don’t eat much if the expensive stuff. Apart from that it was really nice and I would recommend coming here.

Lovely tour and not crowded at all when we went (Saturday, mid day). The historical section of the museum was really interesting and well done. I loved being able to taste the almonds, hazelnuts, cocoa beans, and of course the chocolate!

Maison Cailler was one of the highlights of our trip! The experience is very well-organized, starting with a beautifully designed, immersive audio-guided tour that walks you through the history of chocolate, the origins of cocoa, and the evolution of the Cailler brand. It’s engaging for both adults and children, with just the right length and pacing. The real treat comes at the end: the chocolate tasting! You get to try a wide variety of Cailler chocolates — and yes, you can go back for seconds. It’s generous and delicious. The chocolate workshop (if you book it in advance) is also a fantastic hands-on experience, especially for kids. The staff were friendly, the space was clean, and everything felt polished and family-friendly. The shop at the end is tempting, offering exclusive products you won’t find in regular stores, though prices are a bit on the higher side. If you’re visiting Gruyères, Maison Cailler is absolutely worth adding to your itinerary. Just be sure to book your time slot in advance, especially in high season — it gets crowded fast.

A great experience. It opens at 10 . But it is advisable to reach early since it gets crowded. Chocolates are mouth watering. It is the oldest one in Switzerland and very tourist friendly too. Highly recommended.

This is the perfect place to visit if you are interested in the history of chocolate, in particular the role of Switzerland in this context. You can follow an electronically guided tour presented in one of many languages, ending with some tasting before you are overwhelmed by the offers in their shop. Strangely, we left after an hour without having purchased anything. Maybe it was because of the affluence of people. During week-days you are surrounded by school classes so if you like to avoid this come at the end of the afternoon, during week-ends there are families from near and far.

Wow! The swiss sure know how to make a museum! An amazing theatre production with cool effects, followed by a detailed but not boring explanation of the production process, followed by a VERY GENEROUS tasting of chocolates!! Don't even hesitate - just go!!

This was one of the highlights in the Switzerland trip. Callier has a dedicated train to the factory where they started in 1819. Yes, not a typo, 1819! It's definitely worth seeing the facotry, but the self guided tour was not interesting. They provided a token at customer service for storing your bigger bags/jackets in locker. The samples were abundant and very generous. Fun to spend 2 hours there. By the time we finished the tour, we were full and couldn't eat lunch. Go when you got the Swiss pass.

Great tour of a classic Swiss chocolate factory. The tour was actually quite interesting and educational. They let you try so make different types of chocolates that you are filled with yummy goodness. I've never eaten so much chocolate in my life and it was worth every bite! Everyone of friendly and bilingual. Very family friendly and worth a visit.

Great chocolate factory tour and interesting for kids. It gives an excellent overview of the chocolate origin in Europe and Swiss. But the tour was very short. The way the explanation was done was cool. They also had a small factory design setting in place. The stop where they made the chocolate cast was impressive. The chocolate samples at the end of the tour were delicious, and all you can eat buffet. Also, you get a chance to taste almonds and hazelnuts. Outdoor play station and milk the cow statue are great for kids. The cafe had great hot chocolate and crossaints/pizza etc.. Great for one time visit.

The Cailler factory offers a short but enjoyable tour of their chocolate making process. The tour is a little pricey for what you get at 16 francs, but it's still fun. You'll be greeted by staff, given an audio guide which comes in many languages, and then sent into some immersive rooms. You'll get to learn about the history of chocolate agriculture and distribution, then the history of Swiss chocolates, and finally get to sample Cailler chocolates. There is a major chocolate gift shop in the front as well. Make not of the train times as this is a small station. Also note the tickets online are timed, but you can purchase them in person as well. So just check ahead before arriving.

Definitely a very cool attraction. If you're in the area I would highly suggest coming here. Now the chocolate factory has been bought out by Nestlé, and it's now modernized as well. The traditional way of making chocolate is no longer. The tour is quite commercialized and cater to tourists. But it's definitely fun for children. Lots of families on the tour. After the tour you can go to the gift shop they also have a café there where you can try their hot chocolate made from the chocolate from the factory. The hot chocolate was definitely very expensive almost 7 dollars but it was one of the best hot chocolate ever had in my life. There's also a zillion different variety of chocolates that you can bring home a souvenirs. We definitely load it up. A good time for the family and children.

Loved our visit here. Buy tickets online. Email confirmation only provide purchase confirmation, tickets need to be generated either by creating an account, or visiting the group info booth near the entrance to redeem your tickets. Good history tour with some machine explaining how chocolates are made and packaged at the end. Loved the sampling too, definitely gave us a chocolate high and chocolate crash afterwards ;)

Magnificent experience at Callier! We loved learning about the history of chocolates and Callier! We enjoyed tasting the different chocolates and learning about the sources of chocolates! Most importantly, we love that the chocolates are made from cows milk located in the region. The dark hot chocolate from the cafe is a must and superb! Thank you to the knowledgeable Marie-Francis for teaching us how to make chocolates! Also, a big thank you to sweet Essia for helping us select the best chocolates, hot chocolate, and transportation. You made this a unique experience Essia, and we can't wait to be back!

This is such a great tour! Now we arrived around 9:50am for our 10am tour. Parking is super easy because they have a large parking lot less than a block away from the factory. Your tour will begin with an audio experience where you will go into 8 different rooms that will have different events take place. Each room will provide you history of the cocoa beans, nestle, cailler, and so much more. Once you finish all 8 rooms you'll enter into an very awesome area that will show you the full process they use to make one chocolate bar. Of course every tour finishes with sampling an assortment of delicious chocolates. Highly recommend visiting it! Bonus tip for this place, if you are open to a short easy hike, directly behind this factory is a trailhead. This trail is super easy and provides incredible views. Highly recommend walking or driving over to that trailhead after your tour.

The tour is truly five star!!! And their chocolates are 10 star! This was such a great time! I loved their chocolate and the entertainment!

I took this tour on the history of chocolate (Cailler). If you are in Fribourg, Switzerland is a must. Is a guided walking tour starting from the origins of the cacao (meso America) moving through history into Spain, Switzerland, and finalizing with Nestle and reaching USA. Is a 20 minute tour and VERY informative with nice visuals. During the tour you can eat all the chocolate you want (I put pics of the two I loved the most). After the tour you go to their shop where you can buy your chocolate, etc. I will be in Geneva in two days for a three-hour walking chocolate tasting tour!

Happy world chocolate day! What a fitting day to visit La Maison Cailler, eh? Let's pretend we planned it this way... This factory tour and experience far exceeded my expectations. We hiked for an hour down from Gruyere to Broc to check this place out and learn more about Switzerland's history with chocolate. Note that Cailleris located on the outskirts of Broc (oof, a bit more hoofing in for your walk ). Upon entering the museum, we purchased the 12 Franc adult tickets and waited for 30 minutes to join our English tour group. During this time, there is plenty to entertain including the adjacent gift shop and cafe. We picked up a dark hot chocolate - super rich just the way I like it and an Orangina. The cafe also offers full dishes like soup, salads and crepes. The tours are extremely well organized and take 45 minutes from start to finish leading you through several interactive rooms representing the history of chocolate from the Aztecs to current day. It was the perfect mesh between educational and entertaining. At the end, it spits you out in a room filled with chocolate ingredients for touching, smelling and learning about the people and cultures behind everything from the cacao harvesters from the Ivory Coast to the almond farmers from California. The final two stops are watching the factory production (see images) and the tasting room with around ten chocolates to pick from. Overall, an extremely fun and informative experience.

La Maison Cailler was one of the stops they brought us to along the Golden Pass Chocolate Train route. You get a tour with some animatronics, which tells you a lot about the history of Cailler and how it came about. Along the way, you also get to sample a lot of chocolate. Their chocolate was a little too sweet for me, but that could have also been because I had quite a few samples. The tour ends of course in their chocolate shop, where you'll find chocolates of many different varieties. When I went, they had a promotion where you buy 6 chooclate bars and you get 1 free. It's great for souvenirs and it won't break the bank. I'm not sure how much tickets are if you purchase them separately, but I would say it's worth a visit if you're near Broc, but don't go out of your way to do so. Fun fact - Cailler is owned by Nestlé.

Beautiful. As a certified chocoholic, I thoroughly enjoyed the chocolate tour and of course, the tasting at the end. The tour was not too long, roughly 20 minutes. It keeps moving so it's not boring. Takes you through the interesting history of this fine delicacy. The tasting after the tour gives you a chance to sample many varieties. Worth it! Very scenic setting within the Swiss mountains. We were lucky enough to see some sun!

It's difficult to top the experience of touring the chocolate factor of Cailler. It's a bit of a theme park experience mixed in with museum sensibilities you would expect from the Swiss, all underwritten by the balance sheet of Nestle, which now owns Cailler. To make your experience even more chocolatey, sign up for the chocolate making experience. It's a lot of fun and educational too.

Day trip to Gruyeres from Annecy, about a 2 hour drive. If you come or are staying in Gruyeres, this is a much to do visit, even if you are not a chocolate lover. The tour is very well done. It's modern, easy to follow story, engaging. The perfect pace as well. Lots of interesting fun facts too! Can't wait to drop my new found chocolate knowledge on others :) there's a few chocolate tasting at the end of the tour, but at the very end of the tour is a wide variety and number of offerings to try. You must consume during that section of the tour. There were about 10-12 different tastings from marizpan, fudge, fudge with wafer, nuts, dark and milk chocolate, etc. It's high quality chocolate so hard to consume a lot, especially without milk (lait) or coffee (cafe). at the end you are at the shop and there is chocolate galore! The toughest part is deciding what you take home for friends, family and you! It was fun and highly recommend.

This historic chocolate producer offers an interesting tour on the history of chocolate in the world. Followed by a chocolate sampling at the end.

It's pretty cool to visit a chocolate factory in Switzerlan. Especially when you LOVE chocolate. We were clearly not alone in the excitement, as the place was packed! You purchase your ticket outside, then get into a queue to take the factory tour. While you wait, you can hang out outside, or shop around in the gift shop. I love doing tours, as I always find them interesting, no matter what the subject matter. I happen to find this tour only mediocre. It was just a little too cheesy for me. At the end of the tour there were self guided audio options and you were able to see the live chocolate factory elements. This was the best part for me. And of course, tasting the Cailler chocolate! I enjoyed my visit to the factory, and to be honest, the train ride to and from Cailler was just gorgeous. A lovely trip out to Broc!

(4) ~ Cailler is very good chocolate that still uses liquid milk versus powdered milk that everyone else uses;) It definitely makes the chocolate creamier;) It's not sold outside Switzerland, probably b/c it melts easier than regular chocolate bars. CHOCOLATE BARS: ** Cailler Dark & Milk(41%) = (4.25) My favorite one blended Milk & Dark Chocolate;) ** Milk Chocolate = (4) very creamy;) * Cailler Dark & Milk(51%) = (3.75) Good, but slightly too bitter for me * Milk Chocolate w. Milk Creme Filling = (3.5) good, but melted too much to enjoy:(

The tour begins with Disney-World-like animatronics narrating the history of Cailler. If you're afraid of the dark, no worries since you'll likely be on the tour with other people since this destination is fairly popular among tourists. There is also a part where you get to watch chocolate being made and piped on a factory line to get a feel for how it's done, but the actual true factory is elsewhere. You get unlimited free chocolate at the end, so bring a bottle of water, don't do the tour if you've already had sugar that day, and try to not overeat too much. Trying all the flavors offered could be overwhelming for some people, so steady yourself! Try to arrive early so you don't have to wait long in line to enter, and buy a few bars in the gift shop if you're American since most flavors aren't sold in the U.S. If you opt to do this with the Chocolate Train, note that the Chocolate Train is more expensive than say, going on a regular train to La Maison Cailler and then pairing a bus and/or a walk down to the cheese factory. It's up to you if you want to go the glorified route catered towards tourists or if you'd rather plan your own pace for the day.

CHOCOLATE heaven! Go grab your tickets when you arrive because they tend to sell out at their factory. While you're waiting for your scheduled time, go buy some chocolate or grab some drinks and snacks at their cafe. The cost of the tour is 10CHF and it's like walking through 'It's a Small World' at Disneyland'. The tour is cheesy, but cute! It takes you through the history of chocolate and how the fame of Chocolate came to Switzerland. If you're a 8 year old kid, you would absolutely LOVE this tour. As an adult, you might not enjoy it as much as a kid would, but you'll still get a good laugh out of this. I would have prefer a tour that is more about the process of Cailler Chocolate instead of their history. There's no audio for the process, but you can read some of the information towards the end of the tour if you have the patience for it. As you finish your tour, it's time to taste the chocolate and A LOT of it! My tip to you is to bring some water or better yet, milk, if you can. You will be overdosing on chocolate goodies! I ended eating half of everything, so I can make it to the end of the line...I know, it's a shame.....I WASTED CHOCOLATE!!! La Maison Cailler is as good as it gets! It produces one of the best Chocolate in the world! Tourists tend to come in by the dozens, but this is a must stop if you're a fan of chocolate. Plus, the cost of each bar is cheaper than the grocery store and airport AND it's next to the town, GRUYERE. Love it!

I love chocolate and every time my boyfriend comes back from Switzerland he comes back with stacks of them usually from Cailler. Cailler was bought by Nestle so you see a couple Nestle bars, but for the most part they stick to the Cailler chocolates that most Swiss know and love. What makes the chocolate special? They use condensed milk in their chocolates so it's creamy sweet. So back to going to La Maison Cailler. We heard from my boyfriend's friends that there was a tour for the factory that's near Gruyeres, so we said why not back it a dual trip. The price of the tour wasn't too much (10 CHF for each adult). We found out after going to pay for our tickets that we could've gotten in for free if we bought a big box of chocolates which we generally buy anyways. GRRRR...and the people at the front would not let us retroactively adjust. Sad. So for some reason it was packed when we came. It was so crowded and busy and we had to wait about an hour before we got into the tour. We spent a good amount of time just sitting in a theater where special Cailler movies and advertisements were playing from all the different countries and years. The tour is held in many different languages so be wary when you get you ticket. Some languages are more popular than others so they can fill up quickly and you'll have to wait for later times. The tour was actually not what I expected and was only 7 minutes long. I was expecting more of the Jelly Belly or Hershey chocolate factory tour where you get to actually see the production line. Apparently just this past year they created this Maison to house a story like tour which takes you to different rooms where a sound recording talks about the store of chocolate and Cailler. Think Disneyland dark suite rides but without the actual "ride" part. At the end of the story, you get to go to a room where you can smell the different cacao beans and smell different nuts they use in their chocolates. Then they show you how mini branches are made and at the end you get a small packaged sample of it! They take all these to the local markets to sell. At the VERY end of the tour you get to sample a wide variety of the Cailler chocolates. They're smart. They put the cheap ones in the beginning so that you get so filled up that by the end you can't sample the more expensive ones. SMART Cailler. Also you can't take any of the chocolates home unless you're sneaky enough to hide them. We got scolded as we tried to take some home as we couldn't ingest that much chocolate. 5 pieces of sweet chocolate is already too much. They had about 15-20 different kinds. Overall the tour is worth it if you can smuggle the chocolates out at the end. Otherwise, it might be a little too juvenile for the adults. If you really only care about the sampling at the end, see if you can ask to be placed in the next earliest spot in the tour regardless of the language. I'm not sure if you can as the person was helping us misled us to believe that it didn't matter if we sat through the French tour or the English tour...The next French tour was in 30 min rather than the English one that we did eventually take which was an hour later. There's also a store there where we were lucky enough to get all the 50% discounts due to the Christmas stock they were getting rid of. The cafe is also in the same floor space. I'm sure the drinks would've been delicious but we didn't get any. They served Movenpick ice cream as well. Definitely gimmicky, but still a good thing to go to at least once.

This tour was better than I expected. The tour was a fun attraction and I learned a lot about how chocolate was originated and how it's made. Kids would like it. My favorite part was being a chocolate taster. The robot that picks up the chocolate is super cool too- I admired how fast it was. The tour is the perfect amount of time. At the end you can spend as much or as little time as you want listening to recordings about how the Callier chocolate is made. It was fun and I left with a bag of chocolate souvenirs from the gift shop.

Great place to stop for a tour! Impressive, huge, clean, well-run facility. The tour is just about right, not too long and not too short. And mmmm, those chocolates ... All you can eat at the end of the tour - does it get any better? This place may be chocolate heaven. Note: we didn't find the chocolates in the shop at the end of the tour to be that much more expensive than in stores, especially the 3-for-2 deals and the such. Plus the selection is of course much more expansive. We bought a few there thinking we'd load up at a grocery store before flying home, but we flew home from France and couldn't find Callier anywhere! Wish we'd have stocked up in Switzerland. If you're headed there and have an empty suitcase to bring back to Salt Lake City, let's talk... :)

Excellent tour on history of chocolate & how the Swiss milk makes it extra delicious! TONS of samples at the end starting from white chocolate to dark, with plenty of their famous pralines too. Our taxi driver there said the only place in the US to get Cailler was Amazon (pretty pricy, and not all the options are available). He also recommended the Nestle shop half a block away that has great discounts. One last tip- they have lockers, plenty big for luggage and huge bags full of milk chocolate goodness!

The 5 rating is for the chocolate making class. This is what made the visit extra special. The class entailed steps to make your own 2 chocolate bars, it was geared for all ages. Silvano Nobs and Sam Yi Loh were teaching the class and they had passion and patience and made it genuinely a fun experience. Booking the class online ahead of time saves you the long lines to the tour and guarantees you a spot.

This is truly heaven on earth. You first learn the history of chocolate and the Cailler brand through a Disney-esque walk with hilarious exhibits. You then go to see the steps of making a chocolate bar. You can smell the beans, watch the machine go, and even learn about the benefits of chocolate. Then, the best part happens: FREE, UNLIMITED SAMPLES OF THEIR CHOCOLATE. It's literally so amazing and you don't want to eat for a week afterward. Definitely must visit in Suisse :)

I always look forward when out of town guests come to visit, because I have a good excuse to take them to the tiny town of Broc to visit the Callier chocolate factory. If you are visiting Switzerland, a guest cannot go without having tasted what I think is one of the best Swiss chocolates. This is not a Lindt or a Toblerone that you can get anywhere. Even though Nestle owns Callier, I have never seen it sold outside Switzerland. On my last visit, my friends and I went early, and after stepping off the train we followed our noses to the factory, I had never been before and been able to smell the scent of chocolate in the air that strongly. When you enter the building you can shop in the store, grab a bite to eat in the cafe, or enjoy one of the several chocolate drinks they have to choose from. Be warned, the chocolate drinks are like liquid chocolate bars, they are VERY rich. My friend and I tried to share one and the two of us together could only drink 50% of one. Also, you can go on a tour. I happen to like the tour. It reminds me of a Disneyland ride. An informative animated journey through the history of Callier, and chocolate making. The tour takes you from one room to the next, you get to also see a few machines at work pumping out the chocolate goodness, and then you reach the end of the rainbow with the great big cauldron full of chocolate samples awaiting you. You can see the kids eyes each time grow wide, and I always hear someone ask how much can I have? The answer? As much as you can eat! I have NEVER been somewhere that allows you to try as many as you want. I have become wise though, and walk all the way to the end, were the Ambassador line can be found, which is my favorite, unfortunately which is also the most expensive. The tours are offered throughout the day, and in many different languages. I have never had any issues, and the lines are always fast. You can shop while you wait for your group number to appear on the board. The people have always been friendly as well. The factory also offers cooking classes you can register for, and a fantastic playground outside to get rid of all the extra energy one might have from the sugar rush resulting from the excess of chocolate samples.

One of the best tours ever, although at first you'll be skeptical about the cheesy "walk through" of Cailler's history! The tour ends in free, never ending samples of chocolate though, so you really cannot go wrong. The walk-through tour has rooms that open up into other rooms as the history of the business and factory is revealed. But wait, let us go back to the endless free samples. ENDLESS. You just have to stay in the room when eating your samples. I think we ate until we were sick. Best time ever. On a cons note, it does get uber crowded, so be sure to take a deep breath before you head into the lobby area. The wait is quick, though. Also, we had a coupon for a discount but the workers there would not honor it because they said it was only for 1 specific day, even though it clearly states it was for the entire month. That was disappointing. Other than that, a great time for all!

I think it's a cute little tour for kids but it's really not worth it. The tour is quick and focuses on the history of Callier himself rather than their chocolate. Samples at then end were nothing special

LOVED this place. I was taking guests to Gruyere and it is a short ride away, a must if visiting the area. Follow the Nestle signs and you arrive at the visitors parking lot, the entrance is a short walk away. The cost is 10 francs for adults to get it, a bargain. The tour gives you the history of Cailler, the merger with Nestle, some chocolate making history and a walk through the factory where you see some chocolate being made, conveyor belts, etc. The smell, as you can imagine, is utterly divine and gets stronger throughout...maybe it was my imagination!! The tour ended in the tasting room which appropriately had no chairs, otherwise I would have sat in front of my favorite section and ate all day long. For a chocolate lover like me, this was nirvana. Cailler chocolates are so good and I truly believe I tasted one of everything there. The gift shop and coffee shop are next and don't forget to walk a short few meters out the door and around the corner to the Nestle outlet where you can save big on Neslte products, yes chocolate too!! In addition you can book a class at the factory where you can put your cooking skills to work with chocolate!

The other reviews covered this well so I will just add some details. The tour includes some disneyland-style rooms which cover the history of chocolate and are kind of funny and whimsical for adults not necessarily silly. The next part of the tour you can read about the cocoa beans and hold and smell samples from different countries and types. Then you can watch a mini-assembly-line where they make one type of chocolates and sample the result. There is a window to view a larger factory area but it is all enclosed and automated without much to see. Finally you go to a sample room and can try all the different styles. It is all you can eat, so come hungry or you won't get to try everything. The tour will take 20-30 minutes if you take your time. The giftshop is cool and has some clearance options. There is a Nestle outlet down the street that might have better discounts but it was closed the day we visited. The actual tour is open every day of the year except Xmas and NYE, we went on Easter and it was crowded. BTW, Nestle bought Cailler during the Great Depression in 1929 and Nestle itself was founded by a guy named Nestle in Switzerland over 100 years ago so it is not like they recently sold out to a big corporation, they are just a premium brand long ago acquired by a storied popular brand. Also, when you are in the area there is a nice castle and medieval town square you can visit when you are in the area about 10 minutes away called Chateau Gruyere, lots of lunch options there if you feel like eating a normal meal to balance out for all the chocolate. PS- American credit card worked fine here. Parking is free, don't jump the gun and park in the first lot, you can keep going and park right at the Maison not at the Nestle warehouse before it.