Masa Mexicano

Got the Masa Bowl with Barbacoa. Although it tasted like it was made with real ingredients, the flavor was really lacking for me. Much less flavorful than other authentic Mexican food places. Maybe some of their other offerings are better. But the real shocker was the $5 mexican glass bottle coke. Thats outrageous, no other place I have been to charges that much. $4 would already be a lot to pay for it. My nearby convenience store sells them for $2.99. The most they should be charging for it is $3.50 which would be closer to the competition. They did throw in some free chips with salsa because I said it was my firs time there, the salsa tasted great!

Margaritas are available! Easy outdoor seating. Fresh ingredients. Local vibes. Welcoming atmosphere. Putting this on repeat. Just ask them to shake that drink with ice. It gets warm outside 🙃

For those who enjoy authentic Mexican food, please note that this restaurant serves "Mexican-inspired" fare, but does not offer authentic Mexican dishes with familiar flavors or preparation. The food is freshly made, with quality ingredients, and priced a bit high. But it is not Mexican food. Once we flipped our mental switch and realized we were eating Americanized dishes with Mexican names, we enjoyed our meal just fine. At first, though, we were pretty puzzled. For example, Masa pairs watered-down sour cream with their fried plantains instead of the more traditional crema. This isn't a bad combo, but it isn't a standard Mexican pairing. Likewise, the spices in many of the familiar Mexican dishes are just...off. Essentials are missing well beyond the lack of asiento and savory chili peppers. If you think of Masa Mexicano as a New England attempt to prepare Mexican dishes that look and sound like Oaxacan cuisine -- but don't taste anything like them because of what New Englanders consider "healthier" ingredients and "creatively customized" recipes that are simplified in unimpressive ways -- you'll get past the lackluster, noisy, cafeteria-like space and the lack of table service. Lastly, despite that lack of service (and expectation that you bus your own table), the minimum tip recommendation on their POS app is still 18%. Combined with the high prices on the menu, let's hope Masa pays their employees really, really well. Taken altogether, we probably won't eat there again.

Might be the best food in the Valley, I have never had a bad meal here. The service and staff are on par with the amazing food! All around, its always a great experience! I often find myself daydreaming about the barbacoa torta. Theres a delightful contrast between the crunch and soft of the toasted bollilo roll, the perfect seasoning and tenderness of the succulent barbacoa meat couldn't be better, and the flavorful and fresh taste of the slaw come together in a perfect fusion. Wish I could go back for another already! Also always love seeing one or both of the twins! Please keep up the amazing work you all do!

First time there, but certainly not the last. We had a hard time deciding cuz all offerings sounded sooo good. The two of us shared the Corn/jalapeño chowder and Delicato squash/whipped ricotta salad specials, along with 4 tacos (2 grilled shrimp/2 Chicken). All amazingly flavorful and fresh.

Didn't have Mexican in Florence on our bingo card on a recent Northampton visit, but found this place and tried it out. Great place: counter order, table delivery, self-bus. Food hit the spot - especially the bowl. Chips were excellent. Loved the vibe - felt very community-centered.

Unfortunately, my main impression was that of sticker shock. We ordered a beer, the person at the register made a recommendation, didn't mention the price. (I later saw on the receipt it was $12. For a bottled beer.) I ordered a margarita, fully aware that it was $14, but was disappointed to receive a tiny cocktail glass, and then even more surprised to find that most of the space in the glass was filled with a single giant ice cube. It seemed like there was only a few ounces of liquid, it was gone in a couple sips, and didn't seem strong either. Then our appetizer arrived. Y'all. I get inflation and all that. But... we ordered street corn and received ONE ear of corn. For $9. I repeat: NINE DOLLARS for ONE EAR OF CORN. We were just at the 3 County Fair and the corn vendor there was $5/ear and that's fair prices. Corn is in season in Western Mass, it is abundant and cheap. We ordered an entree, a quesadilla with side of beans and rice. At every other mexican restaurant in the the area (La Veracruzana, Mission, Bueno Y Sano) a quesadilla means a tortilla, with stuff put on top of it, and then another tortilla - so that it is round like a pizza and cut into 4 wedges. Here, the quesadilla is just one tortilla, folded in half. In all, for $50 before tip, we received one bottled beer, three sips of a margarita, one ear of corn, and half a quesadilla. I was happy they had outdoor seating because it was nice out, but let's be real, we're sitting in a parking lot in a strip mall. I don't understand why their pricing is so exorbitant. If cost/value doesn't matter to you, by all means, go here, but I will go to any other mexican restaurant in the area where you literally get twice the food for half the price.

Amazing delicious food. Very friendly service. Good options for gluten-free dairy, free and vegan. Beautiful space including welcoming restroom. Nice outside seating.