Classic burgers and fries from a long-running fast-food chain
"Best known as the chain the filmmaker famously ate exclusively for a month in his original documentary, this fast-food brand became the emblematic target of criticism about diet, branding, and the health impacts of processed convenience food. References to that stunt recur in the follow-up film—farmers and subjects recognize the filmmaker from it—and the chain functions as shorthand for the junk-food practices and 'health halo' marketing the new documentary critiques." - Greg Morabito
"The chain has repeatedly tried to break into the fried-chicken-sandwich market—experimenting with a pickles-on-a-bun dollar-menu sandwich and a buttermilk crispy chicken—but critics say sandwiches simply aren’t its strength. Its latest spicy BBQ chicken sandwich was widely panned: a taste tester said it resembled two chicken tenders slapped onto a bun with a few onion slivers and BBQ sauce, Delish liked the bun but found the sauce not spicy, and other reviews called it a participation-trophy release and recommended sticking with nuggets. Overall, the sandwich comes off as a half-hearted attempt to stand out in the chicken-sandwich renaissance and gives off a “dad-trying-to-prove-he’s-still-with-it” vibe rather than a compelling new menu winner." - Jaya Saxena
"A global fast-food chain frequently delivered via major platforms, typifying the low-end, high-demand options that are commonly present across multiple delivery services and drive broad consumer usage." - Jenny G. Zhang
"The original documentary chronicled the filmmaker's month-long experiment of eating exclusively from a global fast-food burger chain, using that extreme, single-source diet as the central premise of the film." - Greg Morabito
"Having recently acquired an AI startup, this fast-food giant is reportedly trialling license-plate recognition at drive-thrus to speed up ordering and to enable targeted upselling—showing customized menus for known customers or retaining payment information. Participation would probably be opt-in, but there is little clarity on how images of non-participants would be handled, prompting questions about consent, privacy, and data storage." - Tim Forster