Mimi's Frozen Yogurt

Get ready to splurge but on something that is actually worth it and delicious. Yes there is a line out the door, but it goes quick. While waiting on the line, the staff was passing out hot chocolate because it was cold outside now that’s really sweet of them. They didn’t ask once they did two rounds and asked the people that are online. On top of that when you get closer to the station, the staff is asking if you would like to try any flavors the inside is a cute set up love the Christmas tree. Very cool toppings. I was especially excited for the cookie dough topping that did not disappoint. The fruits are definitely fresh. I had a great experience with this place. I will definitely come back again. For two frozen yogurt cups we pay $30. I would come back it was honestly that good. I think the staff honestly are really friendly which makes it feel more comfortable to come back unlike other places.

I love Mimi’s. I have a sweet tooth almost to a fault but if there’s anything I hate is having a dessert or treat that’s not worth the calories, and let me tell you that Mimi’s is worth every single one and I have zero regrets about how much I’ve spent here. Since they opened, I’ve come at least 20 times and they have never disappointed me. On top of everything, they also have the sweetest staff, who are always so kind and welcoming. I’ve brought all my friends and will keep recommending this froyo to everyone!!!!!!!

Review as of 12/20/2025: We just want to say that we have been getting the merchandise from Mimi's and the quality is wow, amazing quality and true to size. Love their beanies too. So adorable. And we have ordered their caps and tshirts as well. So comfortable. The owner, Amber and her team truly is a team that goes above and beyond. We don't like to gate keep anything so get your limited keychains soon! They're adorable and amazing. Support small and local business! And keep up the outstanding work. ---------------------------------------------------------------------------- Review as of 9/13/2025: We came back again and the service and yogurt was on point again! We love everything about this place and we were fortunate enough to meet the owner. Amber. She was so nice, gracious and so kind! Keep up the amazing work. And we met another staff named Lily and she was just as wonderful as Courtney and Kevin. We will be back. Keep up the amazing work! ------------------------------------------------------------------------------ First time at Mimi's Frozen Yogurt and we were anticipating for a week. So happy we finally tried it!!! We were greeted by the friendly, kind, amazing Courtney! She was so attentive, helpful and informative. We truly felt so welcomed. And we met Kevin as we walked in and he gave us some samples to try and was also so kind, friendly and helpful. They truly made our day and staff like them are truly one of a kind. As for the yogurt, WOW! My kids and I tried all the flavors and they were all equally so good!!! We love them all and the toppings for each were amazing. Their chocolate chips toppings was different and very unique. We are looking forward to trying other flavors and can't wait for the take home buckets! We would love to be able to purchase them for home too! Keep up the amazing work. So happy for your success. You truly deserve it!

Super lovely new froyo place. The staff are all super nice and sweet and we had great conversations. You can try all the flavours before deciding which one you want. The price is calculated by weight. It can add up quite quickly… there is such a huge variety of toppings like cheese cake bites, cookies, cookie dough… it’s truly lovely and honestly the chocolate flavor doesn’t even taste like frozen yogurt. Overall delicious!

Had the chance to try this frozen yogurt shop on its 3 day of opening! We ended up waiting about a half hour or so, but when we got in really enjoyed the experience. The staff was welcoming and loved we could try a few of the flavors (6 total) before we filled our containers. You pay for it by weight and you can add as many toppings as you like. The flavor was pleasant and recommended trying the tart. The overall experience didn’t feel like it was anything super special given the hype and wait. But on a hot summer day - still really hit the spot.

Heaven in a cup…Mimi’s froyo is so delicious. It was our second time coming in and the staff was incredibly friendly and welcoming. They let us try any flavor we wanted. The girls at the register are the sweetest. The quality of the froyo is top notch and the toppings (like the cookie dough) complement the froyo so well. Will be coming back but I do hope the price goes down a bit! I love Mimi’s though!😻

FRO-YO IS BACK IN THE CITY, FOLKS! I had the mango-flavored yogurt topped with Nutella, Oreo crumbs, and some strawberries, and it was soooo good! Can't wait to go back and try more flavours... matcha is on the top of my list for a second visit! Cool location in SoHo with a dope and unique interior and friendly staff! The area was definitely missing a spot like Mimi's! 10/10! See yas soon :)

Tried it today and the yogurt was AMAZING!! Great natural taste, not too sweet, fresh berries, a lot of healthier options for toppings, you don’t have to add only oreo and nutella :) One suggestion: I would add some walnuts or pecans! The line is big now, but it moves fast and they allow you to taste different flavors of yogurt before buying it. Yes, the AC didn’t work today, but guys just opened and they are doing their best so want to support this place.

New(ish) froyo shop in Manhattan! I came when it had just opened, and the froyo definitely tasted fresher/better than a normal 16 handles type place. There was also a lot of toppings to choose from. It is on the pricier side though - I pushed the handles down a little too long on the froyo and it ended up being a lot more pricey than I had anticipated lol There was also some space to sit inside; though it was a little crowded given that it had just opened and there was so many people coming in and out. Overall, I think this place is a step up from the normal chain froyo shops, and would recommend coming at least once to try.

This is what the modern froyo place should be! 16 Handles just opened close to me, so I recently had the trend of 2008 to compare. I can do without the old ones. Now almost 20 years later I'm so used to high quality ice cream and other desserts that it just doesn't hold up. But I want it to! Self serve is SO fun. Queue Mimi's. This is your modern self-serve froyo. The yogurt is high quality. Absolutely delicious. As are the toppings! I'd swap 16 Handles for Mimi's any day!

Although it's a bit hyped, and a bit more $, they do deliver in premium locally sourced ingredients, solid flavors and slightly more unique toppings. Is it worth a super long wait? Not so much but if it's not insane - go for it.

NYC's Soho is a trendy, self-serve spot offering Australian-style, light, creamy froyo made with non-fat Greek yogurt and real milk, known for its fresh fruit purees (mango, raspberry) and premium toppings like cookie dough, brownies, and fancy sprinkles, providing a nostalgic yet modern dessert experience with an Australian twist and good vibes for socializing. It's creamier and lighter than many competitors, with a less icy, more gelato-like texture, notes Instagram, and TikTok. They use non-fat Greek yogurt, skim milk, real cane sugar, and purees. You can choose from classic tart, mango, and a chocolate flavor. I really liked the chocolate! There wasn't a seat to be had so I don't know how long the hype will last!

The froyo here is pretty good but honestly really expensive for froyo. I went during the first few weeks it opened and the line was long and out the door. Once we got our froyo it was also hard to find a place to sit. I definitely liked the taste but may not be keen to wait in line again.

I'm gonna hold your hand and just tell you this...if you think a $2.10/lb cup of frozen yogurt here is any different than what is sold at 16 Handles/Pinkberry then we truly have bigger problems that need to be resolved stat!! We came and tried their Mango/Original Tart flavored froyo with fruit/chocolate garnish. It's good for what it is if you're in the area, but even then it's just overpriced gentrified froyo which at that rate I'd rather get at a smaller chain, or go to someplace with better quality/unique options!

Overhyped. Overpriced. The fro yo comes out really fast too so you get more than what you want. Yogurt is nothing special. I liked the cookie dough topping.

I was so excited to finally visit Mimi's and she did not disappoint! I always go for a signature tart and that's exactly what I did. So delicious and I loved the toppings they had. I am a cookie dough lover and I was more than pleased with the cookie dough globs I got to put in my froyo. There was a sweet worker offering samples while we waited in line which was a nice touch. Overall what a cute froyo spot!

This place had a cute aesthetic, but there was not much room to sit. The line was fairly short when I came on a Wednesday afternoon. They give out samples and the flavors they had were signature, mango, chocolate, vanilla, and coffee. I was going for more of a tarte flavor than a fruity one so I got the signature, which is like Greek yogurt, chocolate, vanilla, and coffee. They had a nice selection of toppings like fruits such as pineapple, strawberries, and blueberries and m&ms, brownies, cookie dough (which was any far the best topping), mochi balls, and more. The froyo was standard, nothing special. The price came to a little over $15 which I don't think is worth the price. However, if you do want froyo this is a decent option.

Inspired by Australian frozen yogurt (whatever that means), this froyo shop has been blowing up all over Tiktok. My friend and I came one Friday evening after dinner for a sweet treat and waited in a ~20 minute line. The inside has some seating, but not full tables and it's not ideal for big groups. It's self-serve here but the staff are very sweet. They have 6 different froyo options: matcha, vanilla, chocolate, mango, raspberry, and original tart. They also have a variety of different toppings, from fruits to candies to syrups (but I wouldn't say that the variety is very much compared to other shops). I would say that overall, the froyo is pretty expensive (It was ~$19 for our bowl). But, it was good, the fruit was fresh, and it was a fun sweet treat with friends. Do I think it's worth the price? Probably not. Was it worth the wait? Yes, if you have a friend to chat with. Would I get it again? My friends say yes.

I got here early as I thought it would open at 2:30 today. There was no one on line and saw a sign that they open at 1pm. Score!! Hottest new frozen yogurt place in Manhattan. Go early because there will be a line especially on weekends! The staff here were all soo friendly and helpful. It is a self serve place but you are able to try samples of the flavors they have. I got chocolate and it was very tasty! I sampled the Vanilla and that was good too. To me it tasted a bit lie Banana but in a good way. They have a wide variety of toppings and it all looked so fresh and clean and organized. They have toppings that have nuts in them away sort of from the other toppings in a way. Atleast from the toppings I went for. You can put as many or as little toppings as you want. It goes by weight for payment so if you get alot it will cost more. This place is very clean and has benches/ area for you to sit and enjoy your frozen yogurt. There is also a tree in the middle of the store aesthetically it looks cool.

New York City is most definitely in its frozen yogurt era. Currently Mimi's is the place to be for frozen yogurt in SoHo. I was walking right by it at 11:57am and they open at 12. I was #4 in line. If you've seen the people lining up for this stuff on social media too then you know I dodged a bullet. I went with their traditional tart flavor and added kiwi, rainbow sprinkles, and a hunk or two of cookie dough. I recall this being $9 and some change. I was able to sit in store, enjoy my yogurt, and take a quick call. I thought it was fresh and delicious but I'm not sure that it was better than my local Menchie's frozen yogurt. If that makes sense? I'd absolutely return but I don't know that I'd wait in a very long line.

The return of froyo in NYC has already begun with some places serving it in addition to other offerings, such as Butterfield Market and Madison Fare uptown, but this opening in SoHo is the first full self-serve shop to really kick off the what's old is new again trend. On opening day they had 6 flavors plus a wide variety of toppings, all self serve too. The tart is great, and the chocolate / vanilla swirl also makes for a good choice. It's gonna be absolutely swarmed here soon at night, so check it out ASAP if you don't like a line.

I thought us millennials already went through the froyo hype 15 years ago? I'm surprised to see it back already. That said, I do really like froyo and think a good tart froyo flavor holds its own in the dessert realm. I stopped by this place while shopping in Soho and needing something quick, cold, and refreshing. I got a really small amount of the tart flavor and have nothing bad to say about it. The flavor is nice and reminds me of Pinkberry. I do think it's icier than what I was expecting, but it did the trick on an unusually hot day. Expect to pay more than you expect and to have to wait in line for a while at the toppings bar behind people who want to add every topping to their froyo--all the while your froyo is melting.

Soooooo good!!! Staff were soo helpful & friendly! They helped us with taste testing flavors before we got up to the machine so it was more efficient. Their flavors were so delish! So happy this spot opened- all the toppings were so fresh too! Vibes inside were great.

you should def come here once, but idk about twice! the food: it's a popular froyo shop and i 100% recommend their tart flavor. it's not too over-the-top creamy like butterfield, but it has a nice tart and somewhat icy finish. the toppings are all fresh, although i wish they would have the chocolate crunchy spread that most other shops do! that topping alone makes it worth it for me to go somewhere else. the price: it's very very expensive froyo lol. but for it being in the middle of a busy street in soho, i get it. the service: everyone was really nice the space: it's not too big and very packed

Short notes/TL;DR version: Froyo is $1.50 per oz which adds up fast. Froyo itself is creamier than other spots. Toppings are more varied than other froyo places in the past. Mango is by far the best flavor but the general tart and and raspberry are also excellent. Current seasonal flavor is a bad matcha/hopefully their seasonal flavors improve in time. This modern Frozen Yogurt/Froyo concept apparently has been popping up a lot on TikTok and Instagram with long lines daily and I can honestly see why after trying it. The concept is pretty simple. Take the old froyo from spots such as Red Mango or 16 Handles, make it from more quality ingredients, and offer more premium toppings such as different fruits and other things. We waited around maybe 15 to 20 minutes though this is partially because of how they operate. The friendly staff in there gives you samples of the yogurt before you try and only one person or one group if together is allowed to buy yogurt at the same time so there's a bit of a delay. The options in terms of froyo are the following- tart (standard,) raspberry, chocolate, vanilla, mango, and a seasonal flavor which in this case was matcha which is a collaboration with Blank Street Coffee of all places. I kind of find it a bit humorous that they collaborated with that terrible coffee/matcha place (which resulted in a not so good matcha which lacks flavor) but I digress and at least it wasn't Cha Cha Matcha. I tried the tart, raspberry, mango, and said matcha. The best of the bunch by a mile is the mango which had a nice mixture of tart and sweet while the tart was good as was the raspberry with other people enjoying the chocolate. The toppings include lychee, shredded coconut, blueberries, some other fruits, dates (which are a bit hard to take out,) cut up mango, and a few other things. There is also a raspberry sauce along with chocolate sauce and a pistachio sauce (I of course took the latter.) After weighing, my total was $11.50. The pistachio sauce was my easy preference reducing the sweetness/sourness while I liked the bites of lychee. The shredded mango was unfortunately not the freshest but had a nice crunch with the dates adding a nice extra flavor and texture. The mochi also felt a bit fresher being less stuck together than anything I remember from ages ago back at Red Mango. Combined with the excellent froyo, this made a tasty little snack and I would go back again if the lines weren't so absurd (I'll probably go back anyway.) Hopefully this concept works well enough (and it definitely should based on the giant lines daily) that there will be eventually some other locations which are closer to me which will make their lines a lot more bearable. This is the first froyo place that I truly enjoyed. Would recommend braving the line.

We tried the matcha and the mango. The matcha was not as good. But it is on the pricier side. We ended up choosing the mango flavor. For this by weight it came out to be $17. So be careful what you add. We only added Oreos and mochi and it was that price.

Mimi's is easy to find on the corner of Lafayette/Spring. Friendly staff assist with samples to taste... they have a great assortment of toppings. Price adds up quickly at $1.50/ounce. I've had coffee, chocolate and matcha (coffee was my favorite) and they change flavors. I will try their fruit flavors in the future. Nice seating area. If you're in the area and in the mood for frozen yogurt, this will fit the bill. But IMO, I wouldn't go out of my way (don't get me wrong, it's yummy but I wouldn't add to a must try list if you have one). Both times I was in the area midweek, so I avoided any of the lines that they posted on social media when they first opened. If they still need stanchions for line control, then their marketing is working! Their owner wasn't there either time that I visited.

I'll be honest I've never understood the hype of waiting in line for frozen yogurt. But curiosity got the best of me, so I finally gave it a try. I sampled a few flavors and my favorites were the classics: vanilla, chocolate, and a tart raspberry. I went light on the yogurt itself, but here's the catch : they charge by weight, and those toppings can really tip the scale. Fresh strawberries, candy, sauces... it all adds up fast. My modest cup ended up costing just over $10, and that was mostly because of the toppings. Was it good? Absolutely. Creamy, refreshing, and fun to mix and match flavors. Was it worth spending $10+ (and potentially $20+ if you really load up)? Honestly, not really. Frozen yogurt shouldn't feel like a splurge.

Mimi's is definitely on the pricier side for froyo but it's really tasty! It seems like there's always a line, but it moves quickly. They have some seats inside but overall seating is limited. Just like any good froyo place, you can try as many samples as you want! The mango was really good when I went and the pistachio butter was amazing

I've been here a few times with different friends. There's a line, but it moves quickly. The workers are friendly, and I like that theres seating inside and you can try samples of the froyo. The froyo is good, but not different than other froyo. Be careful with how much you're putting in the cup because it can get expensive!

As a fro-yo addict, I had to try Mimi's - and wow, it lived up to the hype. The line was extra long that day thanks to their collab with the matcha spot across the street, but totally worth it. I got matcha and original with tons of toppings (including a pistachio drizzle that was to die for) for about $11, and honestly, it was the freshest, best fro-yo I've ever had. Still craving it to this day!

struggling here to leave a 4/5 starts because although the frozen yogurt is high quality and fresh... it does not equate the cost. My friend and I got two and the total was $33 - absolutely insane that our frozen yogurt was more expensive than our dinner in soho. It's also tough because you get smacked with the price when you aren't even sure the weight of the yogurt. The toppings were good- I appreciate the lychee and also being able to sample beforehand but the yogurt comes out quick and fast and it's already heavier than you thought it was going to be. I'd agree that this a place you come to once but not on a continuous basis because of the price!

Mimi's is okay. The space is small but visually pleasing. The froyo is okay, but I can't really taste too much of a difference when compared to Pinkberry. As such, I can't justify the high price point here.

my new go-to froyo spot in nyc! the tart-flavored froyo was the star -- perfectly tangy & just the right amount of sweetness. i also enjoyed the mango froyo, and the blueberries were super plump & fresh. there was a line, but it moves quick + service is very friendly! they even passed out ice-cold water bottles to everyone waiting in line :)

This spot was delicious! The frozen yogurt was light and packed with flavor and the toppings were plentiful and fresh - what more could you ask for?

Was influenced by TikTok and came right on down! Came on a Friday afternoon and there was a very short wait. They give you endless opportunities to try what you'd like. the staff is super patient. They assured me that they are working on vegan options so that is cool. They have a few froyo options - varying from mango to chocolate. The toppings are pretty cool - they had a lot of fresh fruit which was different (dates, strawberries, PEACHES??!!) Pricing is a lil higher than other NYC froyo places and the yogurt has a very milky taste and honestly gives me more soft serve than fro yo. But it is a cool concept and definitely worth trying.

So unbelievably mid. There aren't many flavors. Flavors are okay. Toppings were warm and felt very old. Even the m&m's lacked color on the coating from being old. Would rather go to 16 handles or Culture.

Like This Bowl and other Aussie imported influencer bait establishments I've tried so far in this city, the food actually slaps? I don't know what's going on over there but keep at it mates. And yeah, it's pricey I guess, but the ingredients are noticeably higher quality. You're not just paying for branding. Would be nice if they had a loyalty program or something though b/c it's addicting.

Average at best. Not a thoughtful experience, the wooden spoons are a weird taste and the quality of the yogurt is subpar. Staff was helpful and friendly.

Decent yogurt but wayyyyy overpriced. And then don't have carob chips. I would not rush back.