James L.
Yelp
My recent visit to the Mitsuwa Marketplace in Edgewater, NJ can be summed up in two words: Sensory Overload
Originally founded in the Fresno, CA in 1979 by the now defunct Japanese retailer Yaohan, since 2012 the Kamei corporation now operates Mitsuwa Marketplace in 11 stores across California, Texas, Hawaii, Illinois, and New Jersey. After departing Brooklyn from a family visit, I drove an extra hour in the opposite direction, since I've had this place bookmarked forever.
And was Mitsuwa worth the detour...ABSOLUTELY! Walking in, I'm immediately impressed with how bright and open the store layout is. And even more enamored with the immense selection of Japanese produce, snacks, prepared foods, and other related grocery items.
It took me almost 30 min just to wander through the produce section, as I found heirloom strawberries, Yuzu fruit, and many diverse Asian veggies and greens. There are entire aisles dedicated to teriyaki, soy, and ponzu sauces. And you're a fan of Asia's favorite chocolate snack on a stick, Pocky? Sure, even places like Costco carry variety packs of Pocky nowadays, but at Mitsuwa they also carry Matcha Green Tea, Banana Chocolate Cream, and Choco Almond Crunch!
The sections dedicated to the kitchen and housewares were also really cool, since I was able to find tri-fold aluminum "splatter guards" to place around my pans when cooking, authentic Japanese made Santoku knives, and a Hello Kitty bento box kit for my niece's lunch needs; speaking of Hello Kitty, there are various Hello Kitty branded items throughout the store, including a rice cooker.
There are also sections featuring delicous prepared food like onigiris, sushi, etc.
A impressive food court with a variety of vendors can be found past the checkout lines, which judging by the crowds at all of the stalls, is extremely popular. We stopped by Santouka (https://www.yelp.com/biz/hokkaido-ramen-santouka-edgewater?osq=Santouka) which specializes in Hokkaido style ramen. I'm not going to review it separately, but for $17, it was an amazing bowl of satisfying ramen; and of course, $10-$15 cheaper than anything back in the DC area and a 1000% better!
The next time I'm back up in NY visiting family, I may tack on an extra day so I can more leisurely explore and more importantly, eat my way through the Mitsuwa Marketplace.