atmark_sasuga F.
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Osaka vs. Hiroshima: The Great Okonomiyaki Debate?
Think of Italy. To someone unfamiliar with the cuisine, “Italy” might just mean “pasta.” But in reality, pasta differs significantly by region—even within the same country.
People from Osaka say, “Ours tastes better.”
People from Hiroshima say, “We don’t accept the term Hiroshima-style.” Though not everyone may feel this way.
Why does this phrase bother some in Hiroshima?
Because Hiroshima-style implies that Hiroshima imitated Osaka. It carries the nuance of being a derivative, a second-best version.
Let’s clarify one thing.
Even within Osaka, okonomiyaki varies by restaurant. The same goes for Hiroshima. This is undeniable. What really changes the flavor isn’t the region, but the restaurant.
That’s why what “Momijiya” does is impressive: They boldly call themselves Hiroshima-style. Claiming it on purpose has strategic merit.
For example, Hiroshima has a premium pork brand called Kiriri Pork. It's produced in Miyoshi, Hiroshima Prefecture. If it had been called Miyoshi Pork, it might have been more widely recognized.
Think of Fujinomiya = Yakisoba.
Imabari = Towels.
When a product is tied to a location, it sticks in your mind.
So if you ever find yourself in Fujinomiya, you’ll probably think:
“Ah, this is the place known for yakisoba.”
Now, what’s the key difference between Osaka and Hiroshima?
In my view, Hiroshima’s okonomiyaki restaurants tend to offer a much more extensive à la carte menu. That’s not the case in most places in Osaka.
And in Osaka—and Kansai in general—it’s common for customers to cook their own food on the griddle. Frankly, I find that annoying. I prefer when the dish is served fully prepared.
Of course, if you're after the "experience," that might be fine.
Which you prefer is entirely up to you.
As for me, I sometimes visit Momijiya and don’t even order okonomiyaki.
That’s how appealing the rest of their menu is.
So in that sense, one visit isn’t enough to understand what Hiroshima okonomiyaki is all about. Going with a group and sharing dishes might be the best approach.
And perhaps, checking whether a place calls itself Hiroshima-style or not— That might be an interesting way to explore the local food scene.
Review advisor