Morton Williams Supermarket

I just want to let everyone know this is a great supermarket. The prices are a little high, but honestly, it’s the Upper East Side — and for what you get, it’s worth it. The selection is excellent: they always have fresh produce, a really nice seafood section, and meats that are a cut above what you’d find at most chain stores. Even the prepared foods and bakery items are fresh and well-made. What I really like is how clean and well-organized the store is — you can actually find what you’re looking for without wandering around forever. The staff are friendly and helpful too, which makes a big difference. It feels like a neighborhood market where people still care about quality. If you live nearby or you’re just shopping in the area, this is definitely one of the better places to go. You might pay a little more, but you’ll leave with everything you need — and everything looks and tastes fresh.

Easily the most unpleasant supermarket experience I’ve ever had. The security guard acts like an intimidating, power-tripping bully, creating an atmosphere that’s hostile rather than welcoming. Setting a tense tone the moment you walk in. Shopping here feels stressful instead of convenient, which is ridiculous for a place meant to sell groceries. Unfortunate, because it’s right on the corner of my place, but I’d rather walk farther than deal with this again. Won’t be coming back.

I grabbed potatoes from a basket labeled “99¢ per pound – this week’s special.” At checkout, the cashier rang them up at $2.50 each. When I objected, management tried to give me a lecture on produce rather than honoring the posted price. A restocker even admitted that they knowingly leave items under the wrong sign because “the baskets don’t fit the shelf properly.” That is not an accident - that is deception. Under NYC Administrative Code § 20-708, every item sold in the city must display its actual selling price at the point of display. Charging me $2.50 each when the basket was labeled 99¢/lb violates that law outright. Under New York Agriculture & Markets Law § 197-b, consumers must be charged the lowest advertised or posted price. Here, the posted price was 99¢/lb - yet the store knowingly charged more. That’s an overcharge, plain and simple. New York’s General Business Law §§ 349–350 also prohibits false advertising and deceptive business practices. Mislabeled pricing like this is a textbook example of false advertising meant to mislead shoppers. And at the federal level, the FTC Act (15 U.S.C. § 45) makes it unlawful for businesses to engage in “unfair or deceptive acts or practices.” Misplacing potatoes under a false price tag and charging more at checkout falls squarely under this definition. So not only was this a shady customer experience - it was a violation of city, state, and federal law. I eventually got the potatoes for the advertised price, but only after being insulted and made to argue my case. How many other shoppers, especially elderly or distracted customers, are being overcharged without realizing it? This store’s conduct is not just unprofessional - it’s illegal. If they’ll play games with something as basic as potatoes, what else are they misleading you on? Document everything, report them to NYC’s Department of Consumer and Worker Protection, the NYS Attorney General, or even the FTC. This store should not be allowed to profit off deception.

Wow, what a great experience today! Staff was courteous and helpful in choosing the the right olives and the cashier was very helpful and pleasant. However where this store stood out was its stunning variety and excellent produce, baked goods and the quality of their selection may be hard to beat. Finding the good prices on items is (oftentimes lower than other places near) is at times a search but oh so enjoyable as l went up and down the well lit and clean aisles.

cashiers are nasty and rude. They rush you through checkout. They toss your food items from the belt that cracked my eggs. Wanda and Joseph are not helpful. Food is always expired, not stocked. Ice cream freezer is out constantly and do not trust it now to buy. I have been a customer at this location for 44 years, back when it was Associated. Much better then. I tried and was hopeful it would improve.

I only come here when I'm missing a specific ingredient. I find that they consistently overcharge from what is labeled on the shelf. This has been my experience over several trips. In this case 50¢ more, a 10% markup from the shelf price.

One of the worst grocery stores I have ever been to. The layout of this store feels like a labyrinth and items are overpriced. Price labels for nearly all items except fresh meat and seafood are missing, which feels extremely predatory when combined with the fact that the lines are long on average and there is no express self checkout. There are times when I go to this location to pick up one small item, wait in line for 30 minutes, then get to checkout only to find out that the unlabeled or incorrectly labeled item happened to be incredibly expensive. However, if I wanted to swap out my item at that point, I would need to go grab another item and go to the back of the line (to wait another 30 minutes). There does not seem to be a real way to find out the price of items without having it be rung up by a cashier.

I bought chicken thighs here only to realize the original packaging was punctured, and they had wrapped the package in an additional layer of plastic to try to hide that it has been punctured 🤢 (zoom in to the top right to see the hole)