Motown Museum

Museum · NW Goldberg

Motown Museum

Museum · NW Goldberg

4

2648 Berry Gordy Jr. Boulevard, 2648 W Grand Blvd, Detroit, MI 48208

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Motown Museum by Michelle Gerard (Atlas Obscura )
Motown Museum by Michelle Gerard (Atlas Obscura )
Motown Museum by Michelle Gerard (Atlas Obscura )
Motown Museum by Michelle Gerard (Atlas Obscura )
Motown Museum by Michelle Gerard (Atlas Obscura )
Motown Museum by Michelle Gerard (Atlas Obscura )
Motown Museum by Michelle Gerard (Atlas Obscura )
Motown Museum by Michelle Gerard (Atlas Obscura )
Motown Museum by Michelle Gerard (Atlas Obscura )
Motown Museum by Michelle Gerard (Atlas Obscura )
Motown Museum by Michelle Gerard (Atlas Obscura )
Motown Museum by Michelle Gerard (Atlas Obscura )
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null
Motown Museum by null

Highlights

Step inside Hitsville USA, the birthplace of Motown music.  

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2648 Berry Gordy Jr. Boulevard, 2648 W Grand Blvd, Detroit, MI 48208 Get directions

motownmuseum.org

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2648 Berry Gordy Jr. Boulevard, 2648 W Grand Blvd, Detroit, MI 48208 Get directions

+1 313 875 2264
motownmuseum.org

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Last updated

Aug 15, 2025

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@atlasobscura

Travel to As Many of These Offbeat Places As You Can in 2018

"Every year, the Motown Museum attracts thousands of visitors from around the world to see the place where the genre was born.  Located in a quaint blue and white house in Detroit, the Motown Museum is the former home of Motown Records label founder Berry Gordy Jr. Gordy and his family lived in the two-resident flat, which also housed a recording studio and office. From 1959 until 1985, it was the headquarters of the label. After Gordy moved to California in the 1980s, his sister Esther Gordy Edwards converted the space into a museum but left it largely untouched, save for some restoration work. The space that visitors tour today (aside from the exhibits featuring artwork, costumes, photographs, and other historic memorabilia) largely resembles the place as it was during Motown’s heyday.  Guests to the museum can visit the storied Studio A, where the Jackson Five, the Temptations, Smokey Robinson and the Miracles, Marvin Gaye, Stevie Wonder, Diana Ross and the Supremes, and many others recorded unforgettable hits that remain popular today." - ATLAS_OBSCURA

https://www.atlasobscura.com/lists/jetblue-all-you-can-jet
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@atlasobscura

35 Places to Celebrate Black Musicians and How They Changed the World

"Every year, the Motown Museum attracts thousands of visitors from around the world to see the place where the genre was born.  Located in a quaint blue and white house in Detroit, the Motown Museum is the former home of Motown Records label founder Berry Gordy Jr. Gordy and his family lived in the two-resident flat, which also housed a recording studio and office. From 1959 until 1985, it was the headquarters of the label. After Gordy moved to California in the 1980s, his sister Esther Gordy Edwards converted the space into a museum but left it largely untouched, save for some restoration work. The space that visitors tour today (aside from the exhibits featuring artwork, costumes, photographs, and other historic memorabilia) largely resembles the place as it was during Motown’s heyday.  Guests to the museum can visit the storied Studio A, where the Jackson Five, the Temptations, Smokey Robinson and the Miracles, Marvin Gaye, Stevie Wonder, Diana Ross and the Supremes, and many others recorded unforgettable hits that remain popular today." - ATLAS_OBSCURA

https://www.atlasobscura.com/lists/black-musicians
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@eater

The 26 Best Things Made in Michigan’s Cities | Eater

"One of Detroit’s greatest gifts to the world has been, without a doubt, Motown music — named for the Motor City in which it was born. Head to the Motown Museum to step inside the groundbreaking record company’s headquarters — with its iconic “Hitsville USA” sign — founded in 1959 by Barry Gordy. Here, you can see where music legends like Stevie Wonder, the Temptations, the Four Tops, Diana Ross and the Supremes, the Jackson 5, and Gladys Knight and the Pips got their starts. Check out Studio A, Barry Gordy’s apartment upstairs, rare photos, and one-of-a-kind memorabilia." - Vox Creative

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@eater

26 Essential Stops on Your Michigan Road Trip | Eater

"You’ve heard the music, whether it was The Supremes, the Jackson 5, the Temptations, or Marvin Gaye, now check out the birthplace: a humble white house with blue trim where Berry Gordy launched the soundtrack of America starting in 1959 in the heart of Detroit. The museum is currently undergoing a multimillion dollar expansion project that will add performance space, additional exhibits, and even recording studios, giving area musicians an opportunity to return to Motown’s roots. Admission is $15 for adults and $10 for senior citizens and youth." - Vox Creative

https://www.eater.com/ad/maps/26-essential-michigan-stops
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Randall Fordham

Google
I’ve never been to the Motown Museum before. We were in Detroit for a family reunion, so we all bought tickets to try it out. It was the best money I’ve spent in a long time. Our guide was enthusiastic and had the knowledge to spit knowledge to everyone on the tour. We were thoroughly impressed. If you’ve never been, do yourself a favor and learn something about Motown. You won’t be disappointed. 💯

Lucia Hassell

Google
A MUST SEE when you come to Detroit! What a fabulous tour and incredible story. Our tour guide was knowledgeable and funny! Be sure to get your tickets months in advance or wake up early and stand in line to see if there are any day off tickets left.

Amy Rawlins

Google
This museum is well worth the $20 admission fee. You can purchase your tickets online for a specific time slot, or you can purchase them at the door. Once you have purchased tickets, your guide takes you through the entire museum and explains all of the exhibits. If you have questions, he will answer. The total time was 1 hour. You start off with a 15 minute video of the history of Motown. Once your guide takes over, he explains how it started, who was there, and each picture or feature in the museum. There is a gift shop to visit. They do have restrooms. There is an elevator for anyone needing that. Parking is a little tricky. There is only street parking, so finding a space may be challenging. You are allowed to take photos but no video. Realizing the history of the studio and the legacy it has left is overwhelming. The staff were so very polite.

Donald Mitchell Jr

Google
We were teleported back to our childhood. This experience is one that I will never forget! Highly recommend music lovers, especially lovers of Motown to visit! Our tour guide did a phenomenal job of curating our experience. He knew Motown and inside and out. I would definitely visit again once the interactive extension is complete.

Denilio

Google
The Motown Museum is a truly special experience for anyone who appreciates music history. Walking through the actual house where Berry Gordy launched Motown Records feels like stepping into a time capsule of soul, creativity, and groundbreaking talent. The guided tour is informative and full of energy, with passionate guides who share behind-the-scenes stories about legends like Diana Ross, Marvin Gaye, Stevie Wonder, and The Temptations. The highlight is Studio A — the original recording studio — where so many timeless hits were created. Standing in that room, you can almost feel the music in the air. While the museum isn’t huge, it’s rich in history and heart. It’s not just about the music; it’s about the cultural movement Motown sparked. Whether you’re a lifelong fan or just discovering the label’s influence, the Motown Museum is a must-visit gem in Detroit.

Covert Culvert

Google
Get your ticket in advance! Although they do keep a small number of walk-in tickets available for each tour, you may have to wait upwards of an hour or more to catch a tour. Walk-in tickets are sold on premises only on a FCFS basis only. All that said, it is worth whatever wait you may you have to endure. There is an extensive store that includes clothing, books, and vinyl available for sale. The tour is about an hour long and covers the history and development of Motown and its famous artists. It also includes a tour of the famous Studio A. There are vintage instruments and recording gear on display. If you're going to be Detroit, plan to make the time to see this amazing piece of music and cultural history.

J LA

Google
We did not get to experience the museum on our visit as it was closed but stopped by the outside and it was great. A historic place with a lot of energy, appreciated the music playing it was a great stop in Detroit.

Jon Gorecki

Google
What an amazing place packed with so much important music history! It was almost overwhelming standing in studio A, where so many legends recorded some of the best songs and records of all time. We learned so much and enjoyed every minute of our tour. I can't recommend a visit enough!
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Steven P.

Yelp
My wife surprised me for Fathers Day with a tour of the museum and it was great. Our tour guide (I think his name is Thomas) made it incredibly fun as well as informative. I absolutely recommend this to anyone visiting Detroit and I look forward to visiting again after the planned expansion.
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Alexis M.

Yelp
Motown Museum was created in 1985 by Motown Records Founder Berry Gordy's Sister Esther Gordy Edwards. It is celebrating its 40th Anniversary! VIsitng the Motown Museum was definitely a historical treat. Guided Tour Tickets can be ordered online via the Motown Museum's website. As it was discovered that the online tickets (Admission - $20) were sold out that Saturday, the other option was to visit as a walk-in (limited number of tickets on a frist come first serve basis). The next available walk-in tickets were for 12:30pm which was fine. It was a beautifully-weathered day, & individuals were sitting on benches, walking along and / or taking pictures on the museum promenade. Staff make announcements for each specific time slotted tour, & once your tour time slot is mentioned you are able to go inside & line up before your Guide comes to begin the museum tour. In the lobby, it is cool to view black & white pictures of various Motown Records Hip-Hop, Soul / Funk, & R + B Artists. The fantastic guided tour was between 1-1.5 hours long. One can take pictures but videos are prohibited. Motown Museum has fabulous historical content, photographs, archival information, etc. on Motown Records. The Tour Guide was exceptionally detailed, & thorough & he provided us w/ well-presented information. There were so many phenomenal highlights throughout the tour in this museum. Here are a fraction of the highlights: 1.) Motown Records Founder Berry Gordy being a Prize Fighter before starting the iconic record label. 2.) Motown Records humble beginnings - included Berry Gordy's original living space/ apt., Studio A Recording Studio (1959-1972) where legendary Songwriting, Recording & Singing, Instrument Playing, etc. occurred. I keep thinking about Showime at The Apollo's Infamous saying "Where Dreams are Born & Legends Are Made" - that the feeling I got when we were inside Studio A. It is definitely a Studio that helped Legendary Motown Artists create classics. 3.) Singer / Miracles Vocal Member Claudette Robinson's Exhibit - Tour Guide informed us that this exhibit is ending tomorrow.. We were glad to view it the day before its closure. 4.) Photographs - Wow, this was the best part of the tour. Stevie Wonder, The Temptations, Michael Jackson & Jackson 5, Smokey Robinson & The Miracles, Diana Ross & The Supremes, Martha Reeves & The Vandellas, etc... Such a marvelous range of photos & memorabilia including videos, album covers / accolades / awards, etc. Starting tomorrow 5/23/25, the Henry Hank Cosby Exhibit will be on view. From the 1960's to the early 1970's, Musician / Songwriter Henry Hank Cosby took part in creating multiple hit songs at Motown. Motown Museum is open Tues. - Sun. - 10am - 6pm. Motown Museum will also be expanding which is exciting! motownmuseum.org @motownmuseum
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Jamerson W.

Yelp
Why does this place get 5 stars? Because I was expecting a three-star experience. The museum is unassuming, tucked away in two traditional bungalow homes surrounded by other modest homes (down the street from a KFC). But, when you walk through the doors, it's like being transported to the 1970s. Photos of Motown artists line the walls with everyone from the Mary & the Vandelles to Tye Tribbett. You could hear people singing along to themselves as music played over the speakers. It was a total vibe. The tour guide was fantastic, with a deep, projecting voice and so many notable facts. He also had subtle jokes in all the right places. And the memorabilia and preserved spaces were on par with some of the best national park historic sites. I didn't have high expectations because everything looked so mom-and-pop shoestring (and it is), but my expectations were exceeded. It's absolutely worth the price of admission if you happen to be visiting Detroit or the surrounding area. If you dig American history, popular music, or historic sites, it's definitely worth a 4-hour drive (or a reasonably priced flight). And once they build the new extension and educational facility, it should become a must-visit on par with Graceland, Dollywood, MoPOP, or The Apollo.
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Ann-Marie H.

Yelp
Such a great experience with my family visiting Motown museum. They run a tight ship and our tour started promptly at our assigned time. Our tour guide was extremely knowledgeable. It is amazing to see how so much history is packed into a small place. You will have experience this tour for yourself. It lasted roughly like an hour.
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Holly W.

Yelp
Sounds of my childhood... I am 42 years old. As a kid, sitting in the backseat of my step-fathers car the radio was ALWAYS on B101 (in Rhode Island) which is and was an Oldies station. I grew up on many Motown songs. While in Detroit how can you not visit Motown?! (After you have already been to Sun Records- you HAVE to do Motown as well.) What an education I received! At one time, Motown had taken over most of W. Grand Boulevard! I can picture it standing there taking in this particular street. All the houses are very similar. Pro tip: Buy online or don't expect to get a tour immediately. We did a walk-in and had to wait an hour for a tour. It's quaint. It's a quick tour (most likely will take an hour.) But that all could be changing. We were told they have purchased property on the the block behind the house which they are in the process of building a new museum to support this historic house. In my opinion, this will be a HUGE addition to this museum. There is so much one could learn about the artists of yesteryear and their memorabilia to show the new age how that music lead to new music. We were able to learn, see and listen to the significance of Motown in Detroit. We were able to see the hole in the ceiling, the apartment that Berry Gordy lived in and of course the studio. There also was an impromptu singing of 'My Girl' in the studio. Our tour guide was amazing! He spoke clearly, he was passionate, informative and he could sing! (I asked if that was a part of his interview for the job and he said you don't have to sing good but be willing to sing!) It's a piece of Detroit history that you do not want to miss.
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Ericka G.

Yelp
This is a fairly small museum. Street parking only, there is no lot. Make sure you buy a ticket online before you come. The tour is a guided one. I came in the spring and tickets were sold out so I came back 2yrs later in the winter with my nephews. The tour includes narration, a short film pictures, a set up of the apartment/studio/offices & a few garments worn. The Motown AirBnBs weren't mentioned. They should mention that on the tour and give info on how to book AND mention the artwork. My friend David Young did all the artwork and I'm sure it would sell if prints were offered in the gift shop. Suggestions: The Photo Booth wasn't present (please put it back), I'd love a mock studio where we could privately record ourselves singing to a Motown song (like karaoke) and then able to buy, more costumes & memorabilia, maybe even some wax figures to take pics with. A mock studio for photo ops. The gift shop is now up. It would be great if they partnered w/ Fixins Restaurant so if you buy from the gift shop you get 5-10% off at Fixins & vice versa. For the gift shop... they need to find out the favorites of the Motown greats ands sell them. Let's say: DIana Ross liked coca cola, snickers bars, boas & gold microphones..... if you designated a section for in the gift shop with those things... it would sell! I know there is a wing being added to the back that is expected to be completed by 2026. I don't recall what is expected in that wing but be on the lookout.
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Helen D.

Yelp
Finally got to go and it did not disappoint! Truly enjoyed the history and to see all the wonderful treasures from such talented people was amazing! Loved being in the studio where musical history was made. Really enjoyed seeing the original furniture and fixtures too! We even sang "Happy Birthday" (Stevie Wonder style) to one of the folks in the group and that was fun! Can't wait to return when they build the addition.
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Carolina C.

Yelp
MOTOWN MUSEUM IS A MUST MUST!!!! The museum is still in the original houses of the recording studio, and you get a guided tour throughout the houses. You learn so much from the history of Motown music, to the label creating, to the artists, to the families involved. Everyone at the museum is unbelievably talented to prepare your vocal cords to go head-to-head with these artists. There is so much history here and you can feel it -- that's the beauty of Motown and it's an honor to be able to experience it first hand.
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Dan R.

Yelp
"Do you like good music That sweet soul music" (Arthur Conley) Growing up in the 1960's means Motown was always in my wheelhouse. The music of the Temptations, the Four Tops, Marvin Gaye, The Jackson 5, Stevie Wonder, and the Supremes have been with me since childhood. So, visiting the Motown Museum and standing in the same room where so many of those songs were recorded was akin to a religious experience for me. The Motown Museum is small, so small that admissions are scheduled in advance, and you can't just waltz in and gain entry. Instead, you preregister for a time, get an assigned tour guide, and spend no more than 90 minutes going through the place. There's always another group coming up behind yours, like an assembly line. The guides are all fantastic and can sing. The exhibits are amazing, and best of all, your group will learn how to do a Temptations style dance move!
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Erin M.

Yelp
Heads up: if you're thinking of going, go! But first make sure you make a reservation as they are always booked up. Reservations open 3 or 4 weeks before your planned visit and go fast. 20 bucks per adult gets you a tour of the legendary Motown building where so many great artist walked in and made musical history. The guided tours will provide details you might have missed while listening to your favorite Motown records on the radio. Our guide Stephan was informative and had a loud voice for all of us to hear the history with no problems.
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Eric C.

Yelp
We loved. The Motown Museum. The staff was super nice. The docent's enthusiasm was infectious - he was a huge Michael Jackson fan. The staff made great recommendations on how to fill the time between us purchasing tickets and the tour itself. It's crazy how so many ordinary items played such an important role in the history of American music. I'd love to go back.
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P H.

Yelp
What an amazing experience. The staff were incredible and very knowledgeable. As a lover of music and history, this place was a must see while in Detroit. Our tour guide was not just knowledgeable but he also made it entertaining and interactive. Highly suggest making the trip to see this place, just make sure you book your tour ahead of time, and arrive with plenty of time to find parking.
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Kimberly C.

Yelp
The Motown Meusem was so humbleing. Learning trials and tribulations from iconic legends were heartwarming. I grew up listening to these talented musicians. I didn't know they all lived so close to each other and would practice singing outdoors. The young man who hosted the tour did an amazing job! He is very knowledgeable and eager to share the information. The living area and recording studio are still exactly how it was left so many years ago. Even the vending machine. Employees would would leave dimes on the top of the machine, so every time Stevie Wonder came into the studio, he could get his favorite candy from the vending machine. Look at the original candy, and it only costs a dime. The original timecards are still on the wall with the names. Look and see if you recognize anyone. Michael Jackson visited on October 23rd, 1988, and donated the black Ferora and a glove along with $125,000.000. I just love this museum and the history. Thank you for saving such an important part of history!! FYI: You do need to schedule a guided tour and purchase a ticket $20 to enter.
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Emoni S.

Yelp
This was my first time visiting Detroit and I had a blast at this museum. I absolutely love museums so making it to this was mandatory for me. I was working prior to arriving so I did arrive late, but they were accommodating. We started in the room to watch a video and learn more about the museum. Glad I didn't miss much. After we were taken on a tour through the museum. It was amazing to see and super interactive especially studio A, where we did a mini performance of "My girl" it was a blast. Most of the furniture was from Berry Gordy's apartment so they were fragile. It was so cool to see and our guide was very informative! So many picture worthy opportunities inside and outside the museum. I usually don't purchase anything at the gift shop, but I loved the experience so much I left with a crew neck sweater! Highly recommend!!!
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Natasha K.

Yelp
What a fun experience! The tour guides are fun and make the time spent fly by! They are master story tellers and interact with the group very well. I couldn't help but tap my foot and bop my head the whole way through. Lots of opportunities to dance and sing your way through the tour. One thing to keep in mind: MAKE A RESERVATION! If you're pressed for time, you need to make a reservation in advance. Don't go to the museum expecting to be on the next tour as they don't have have many walk in spots.
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Melissa M.

Yelp
An excellent way to spend a couple of hours if you appreciate music and history. I loved learning some lesser-known details about the music I grew up listening to with my parents. The reverb attic and the vending machine were some of my favorite details. I'd love to go back with friends to see their reactions.
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Lauren J.

Yelp
Wonderful tour with knowledgeable and personable staff. Highly recommend making a reservation in advance but if you're not able to, they usually have 1 or 2 walk ups within an hour or so of your arrival. The tour includes a short movie, a lot of walking and standing for extended periods of time.
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Jazmine P.

Yelp
I always wanted to see this in person, my family loved watching temptations growing up, and I finally saw it this summer. It was like a Time Machine to that time and I loved every second of it. Seeing the studio in person, WOW, can't believe that was the same place legends and hits were made. My only dislike was the featured person exhibit, I wanted to see more of the great legends. I forgot her name, but it was a wife. Other than that, amazing!!
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Michael S.

Yelp
Went with a group yesterday. The tour guide was very knowledgeable and entertaining. I grew up listening to Motown hits being played on CKLW 800AM during the 60's and 70's. They could only be heard on a Canadian station from across the Detroit River because American radio stations refused to play "negro music". The tour was a very educational and nostalgic experience. Many of the songs created here are still in my head today. The museum is a good way to spend half a day having a family friendly experience in a safe area of downtown Deeetroit.
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Gracie M.

Yelp
Here in Motor City and just have to come back to visit Motown again. Unlike, the last time tickets were sold out. This time as I planned our trip and I purchased tickets prior of the tour. Tickets are $20 and the tour is approximately 1 hour. Our tour was March 29th at 1:00 p.m. I don't know the name of our guide but he was a young male. His voice amplified. You could literally hear the passion in his voice. I just want to give him a shout out. The tour was extraordinary and you got to see Berry Gordy's apartment and the studio where the magic was made. Truly, a part of history and a must see. Motown, was a part of my childhood. When I come back to motor City I will visit the Motown museum again.
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Erica N.

Yelp
Phenomenal museum and collection of items from the greatest house of music. Please note the following ... Tickets go FAST. If you are unable to reserve online, they do offer day of tickets but it is really good to get there early in the am to ensure you can get tickets and for the time you prefer. I arrived on a Friday at about 12:30pm and was able to snag tickets for 2:30. When we returned at 2:30, there was only 1 ticket remaining for the day. Guided tour is required. Our guide Gerald (hopefully I spelled correctly) was the 2nd best thing of the tour. So personable, knowledgeable and enthusiastic about the history he was walking us through. You can tell he loves his job. Kudos to all of the staff. Superb customer service. From the phone lines to security. The tour is about 1 hr. Our favorite was the visit to Studio A. WoW! Just wow! Parking: Ample street Gift Shop: Yes. Highly recommended! Will definitely go back again.
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Collette S.

Yelp
Stefan, our tour guide, is among the best in the world. His voice was clear and distinct and it carried well enough for the entire group to hear him. He was enthusiastic and knowledgeable about the history behind the artifacts in the museum. No visit to Detroit is complete without a stop at this museum.
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Russell J.

Yelp
The Legendary sounds of Motown have been a true soundtrack to American history. There are so many iconic songs and artist that got there start right here and you get a glimpse of how it all went down from the visionary Berry Gordy and Smokey Robinson amongst others. If you're in Detroit this is a must see tour which take about an hour. The tour guides are amazing and they can hold a note as well. No matter the age I'm sure you will be intrigued with Hitsville USA!

Lisa M.

Yelp
Our tour guide, Jarell, had a wonderful personality that made our visit exceptional! His deep knowledge & appreciation for music was evident from the start. This was a bucket list visit for me and my extended family of 10. The Grandparents had a great time and my young adult children were equally fascinated. This was our first visit (and I am embarrassed to say that we live in Metro Detroit). Highly recommend the guided tour and allow plenty of time for parking. You do not want to be late to the tour. We learned they are opening new sections in 1+ years so recommend seeing it soon so you have something to compare it to in the future.
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Thomas G.

Yelp
The Motown Historical Museum aka 'Hitsville U.S.A' was a must visit for me on my weekend getaway to Detroit Michigan, which happened to be the weekend prior to the day of my birthday. Hitsville U.S.A became a high priority on my bucket list since failing to visit it during a previous trip to Detroit. For your information tickets are sold on a first come, first served basis and are available for purchase three weeks in advance of your tour date. Since my preferred tour date fell on the third week of February, I had to purchase my ticket on the first week of February. I recommend placing a reminder, so that you will not forget because the tours fill up quickly. Due to my hotel room not being ready the time I arrived for check-in, I had to reschedule my tour of Hitsville U.S.A because it cut into the time of my wait. It was a relief being able to reschedule it for the next morning because at the time I had very bad vibes from the hotel situation entirely; bad vibes of possibly not being able to see the museum at all. As for the tour, I encourage you to arrive at least 10 minutes prior to your tour of the museum. It is also encouraged to take as many pictures as possible of the museum you want, but videos are not allowed. I really enjoyed the 16-minute Motown sound video displayed; it not only gave me reminiscence of a number of hit songs that I love, but it brought awareness of how the music brought diversities together. It showed particularly with this tour because there were many individuals from different parts of the world visiting 'Hitsville U.S.A' which was a beautiful thing. There was a hole in the ceiling known as the echo chamber! This hole in the ceiling was made to synthesize vocals! There were speakers, and microphones installed in the attic. It was made to where the vocals reverberated the speakers, bounced off the walls and back into the microphones. The echo chamber was where artists like Martha & The Vandellas 'Dancing in the Street', and The Supremes 'Where Did Our Love Go' sang those hits. I really loved the Claudette Robinson exhibit which featured her life, beginning with her humble childhood in Louisiana and tracing her success with The Miracles at Motown. On display were artifacts such as photos, awards, news clippings, and the fabulous uniform she wore on the cover of the "Hi, We're The Miracles" album. As a marine myself, it certainly made my day to see that Claudette Robinson served in the United States Marine Corps. Oorah! Off to the side of the Claudette Robinson exhibit, I really loved the glimpse of Michael Jackson's black Fedora and glove which was donated to the museum on October 23, 1988, along with a check for $125,000.00. Inside Berry Gordy's apartment, other than the bright orange couch, I could not help but take notice of the television inside which was a complete throwback in time. After touring Berry Gordy's apartment, we got glimpses of the original typewriter, teletype machine and fax machine used, as well as a cigarette machine with cigarettes for 35 cents per pack! It was also pointed out that before the 16-track recording system was installed, the control room used to be a kitchen! The last room we toured was the studio room where many Motown artists have created hits. Inside was a 1877 Steinway grand piano that was used by many Motown greats during the label's 1960s heyday. In 2010, the piano was restored thanks to Paul McCartney who felt that it should not go to waste. The piano is played from time to time by VIP visitors like Beyonce, Jay-Z, Blue Ivy, members of the Rolling Stones, and Flavor Flav. Post completion of the tour of the studio room, we had the opportunity to sing The Temptations - 'My Girl' as well as re-enact the dance movements which I truly enjoyed. If you wish to purchase souvenirs, there is a gift shop where you can purchase a number of souvenirs. At the gift shop, I purchased a lovely black t-shirt with gold 'Motown' lettering, along with postcards. My $30 purchase of the t-shirt earned me a Berry Gordy book titled 'To Be Loved: The Music, the Magic, the Memories of Motown'. In closing, I had a memorable experience visiting Hitsville U.S.A. And with it being the weekend prior to the day of my birthday, it makes it that more special. I most definitely recommend adding the museum to your bucket list, if you are planning to visit the city of Detroit. I swear! After visiting, I just could not get Dancing in the Street by Martha Reeves & The Vandellas out of my mind. ~Blessings~ Thomas G
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Christie L.

Yelp
Review from 7/2023 BUY TICKETS ONLINE- DO NOT JUST SHOW UP This is a must-see; do not miss it. I have heard from many who lived near and never visited, and when they did, they felt like ding dongs! I danced, sang, enjoyed looking at the past, and loved every minute. Our tour guide was amazing! He was loud, and he sang beautifully. There is so much history in this small building, and I was moving my eyes so much; you really just can't take everything in quickly enough. If you love Motown, this is the place to come to. The tour takes you through the main part of the building and into Berry Gordy's apartment area, which is still decorated as it was previously. It was neat to see the couch and the playpen for the kids. You do not get very long in this area; it is more of a walk-through, so take time, get pictures, and look around. You then get into the working area of the legends. Seeing the desk where everyone came in and begged for a meeting was great. That waiting area was the start of so much music. Hearing the stories (I will keep them for your visit) just made you smile, and you walked out of there in awe and fulfilled. Just go, get your groove on, and enjoy the sounds of Motown.
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Donovan H.

Yelp
If you ever happen to be in the Detroit, Michigan area, please do yourself and book your appointment to the "Motown Historical Museum" a.k.a. "Hitsville, U.S.A.". I am a music fanatic and started listening to the Motown Sound dating back to the early-1990's when I was in my teens and when they still were playing this amazing music on local oldies stations. Motown got its name from Motor (since Detroit is motor city) + Town = Motown while the name was founded by Berry Gordy Jr. in 1959. Originally named "Tamla Records", it officially took the Motown name in 1960 while some of the most well-known artists & groups recorded here from 1959-1972. As far as the location, it is at 2648 Berry Gordy Jr. Blvd (aka W. Grand Blvd) in the heart of Detroit. Surprisingly, parking was not much of an issue at all when I arrived here for my 1:00pm tour (on Wednesday 9/13/2023). I only parked a block away where there were no meters and made the short walk to the museum. I highly encourage and recommend everyone to purchase your tickets online in advance and not just 'show up' since this does not guarantee entry by going to their website, https://www.motownmuseum.org. The prices (as of 2023) are quite reasonable at only $20 each. Keep in mind that they are not open on Monday and Tuesday. Once inside, they will scan your ticket and you meet with a tour guide and a small group (of about 25 visitors) where the one hour tour begins! We started off by watching a 20-minute video that explains much of the Motown history complete with performances by some of the greats; The Supremes, Stevie Wonder, The Temptations, Marvin Gaye, The Four Tops, Smokey Robinson, The Jackson 5, and much more. After being educated, we then proceed to several other rooms and actual recording studios where all of the magic took place. One room included a reverberated ceiling that echoed where artists such as Martha & The Vandellas sang their hit, "Dancing in the Street" while many areas showcased the actual album covers, gold records of hit singles, and actual costumes worn by the artists themselves. I really enjoyed seeing Michael Jackson's actual hat and glove as well as Diana Ross' outfit from her 1968 performance of "Love Child" on the Ed Sullivan show. In addition to this, you also witness the piano where Smokey Robinson played and sang "You Really Got a Hold On Me". Some other really neat features were a re-creation of the apartment where Berry Gordy Jr. resided during Motown's earlier days, the actual offices of Hitsville, U.S.A., a timestamp with employee time cards, an actual rotary phone & typewriter, a cigarette vending machine, a candy machine that Stevie Wonder loved, and several rooms showcasing a reel-to-reel machine w/cartridges intact and various mixers to fine tune all the music. But the real winner and highlight of this was none other than Studio A which is where the artists performed these timeless classics from 1959-72. We also got to re-enact The Temptations hit song, "My Girl" by singing and moving exactly as they did back in 1965. All in all, the "Motown Historical Museum" is a place that I've had on my bucket list for several decades so visiting this really was a dream come true. There is an adjacent gift/souvenir shop that sells everything including t-shirts, sweatshirts, caps, drinkware, jewelry, keychains, and even audio that offers CD box sets of some of Motown's biggest hit singles. Coincidentally, I purchased the "Hitsville USA: The Motown Singles Collection 1959-1971" way back in the 1990's and still have that in my CD collection. With that said and done, I am giving this a unanimous five-star Yelp review. Definitely one of the best experiences learning so much history in the heart of Detroit, MI.
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Jamita H.

Yelp
This was one of my stops while spending time in Detroit this weekend. I grew up in Flint, but never ever came to this museum. It was pretty cool. You should buy your tickets online first instead of just showing up. You may not be able to get in. They had security and you can only take pictures, no videos. Our tour guide was great! I felt for this type of tour, historic and all, our guide would've been a little more put together. His clothes were dirty and stained and he looked slouchy. That's all I have for the negatives. You will learn the history, see the accolades, the gold albums, some clothing, and Barry Gordy's apartment. If you are in town, I would recommend stopping by. It was really nice. All yours are guided. It should take about one hour to fully get through the museum. You will learn more than what you think you know, and you will leave excited! Enjoy!
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Elisa M.

Yelp
If you are visiting Detroit, then I highly recommend that you add this to your "see list" while here. However I can't stress enough to get your tickets in advance because the tour sells out and many people arrive to find themselves disappointed. So your ticket gets you a guided tour through the home the Barry Gordy built also known as "Hitsville". They allow pictures to be taken but respectively ask that no video or audio recordings be taken. As you make your way through the museum, you are standing where hits were created and legends stood. You get to see how a family and hard work helped make a dream come true. This was a wonderful part of our visit to Detroit and I would recommend this to everyone.
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Jon H.

Yelp
So in love with this place. They've got singing, dancing, memorabilia, nostalgia, origin stories from your favorite musicians during the Motown era. I missed this spot my first time through Detroit because it was mid renovation; great news for them!!, not so great for me because I had to skip it. I came back through Detroit a second time and was super pumped to see they had completed the work and we're open and giving tours! The tour is guided and timed, you'll want to pre-book (through their website) for your guided time slot and those tours fill up, so don't wait to sign up day of or even day ahead, if you're aiming for a Saturday or Sunday, be sure to reserve at least a couple days ahead of time. You'll want to show up on time also, these tours start on time with or without you. Some of my favorite parts of this tour were the echo chamber, the Michael Jackson memorabilia, the original candy machine, the original apartment with period correct and original furnishings, the office - basically the whole thing was my favorite. It was a whirlwind of non stop interesting facts and things to look at and experience. This is a must see for any local, tourist or person who holds Motown music dear in their hearts!
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Nicole S.

Yelp
The Motown Museum wasn't what I expected, but it was neat anyway. This little museum is cool because it's literally housed in the original recording studio where the Motown sound was born: Hitsville U.S.A. It's where Motown legends like Smokey Robinson, Marvin Gaye, The Jackson 5, Stevie Wonder and other artists recorded. You should know: You can't just pop into the Motown Museum and expect to wander around. You need to buy tickets in advance for a particular time. They do guided tours here, which last about an hour. And guided tour means that there's someone there guiding you through the museum. The tour starts by watching a 25 minute movie about Motown. I visited with my young children, and if you know young children, you'll know that they don't want to sit and watch an old movie about anything at a museum. They want to wander and touch and explore. Unfortunately, there isn't much opportunity to wander and touch and explore. So I'd say that the Motown Museum might be best for people with longer attention spans, like older children and adults. A tour guide is with your group the entire time and our group was about 20 people. The tour guide was very entertaining but wasn't overly verbose -- she did the whole tour in an hour and didn't go over. I was amazed by the tour guide's ability to remember so many facts and regurgitate them to us so casually. Music lovers will love this museum, because it has a lot of historical items. Like the candy machine that was installed for Little Stevie Wonder to use when he visited the studio, which contained his favorite candy bar (Baby Ruth), which was always available to him when he pushed the button fourth from the end. The candy bar placement never changed, because he needed to remember how to get his favorite candy bar. (Because FYI, Stevie Wonder is blind.) It's little details like this throughout the museum that brings the musical history contained in this place to life. The one bummer is that there is zero allocated parking for the museum. You need to park on the street or in the neighborhood, and the street is extremely busy, and the neighborhood is moderately sketchy. A private parking lot would have made the experience a little better.
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Breanna T.

Yelp
This place was great. I was on there for a short time and didn't get to do the full tour but from the looks of it it totally worth other! If you are in Detroit and have a little time definitely check this out. It was so cool just being in the same stomping grounds of some very influential black artists! You have to check it out
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Michael N.

Yelp
You're walking in very rarified air when you visit the Motown Museum in Detroit. With absolutely no aspersions upon Taylor Swift whose new Midnight recording currently occupies the top 10 rungs on the Billboard chart simultaneously based on downloads and streams, it remains highly doubtful that some future half human/half cyborg Yelper will be discussing her musical legacy 60 years hence. Motown is the antithesis of disposable music with timeless hooks that made their house band, The Funk Brothers as important to the soundtrack of a generation as the Beatles and, turned their line-up of stars, Smokey-Stevie-Eddie-Michael-Marvin-Martha and Diana into first name only legends. One note of Let's Get it On or Heard it Through the Grapevine and you're back where a few million children were created, milestones celebrated or marriages launched. The museum is not large but the impact is enormous, just being in the same studio space where hundreds of hits were minted and legends roamed the halls is as exhilarating as it is humbling. I've heard Taylor Swift's music literally a million times and beyond feeling sorry for every one of her ex-boyfriends, I couldn't conjure one memorable melody or hook if you waterboarded me. Disposable indeed but compared to Motown that's as it should be. The Motown Museum simply exists beyond any star rating that I could give it.
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jackie j.

Yelp
I absolutely love this place. The nostalgia and the amazing amount of little known facts that they share. The photos, the preservation of all the artifacts and just standing in the room with such great legends from the past was awesome. The Tour Guide is always awesome too. If you live local, I highly recommend getting the year pass
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Tameka L.

Yelp
Loved my experience at this museum. I was only in town on a brief stop , but couldn't miss this after finding out I was so close. As I was only in town for a short time I opted out of the full tour experience and just went to enjoy the location , grounds, and atmosphere which is completely possible without purchasing a ticket. I even stopped in the gift shop and purchased 2 shirts. I took an Uber there so can't comment on parking . The museum is located in an actual neighborhood .
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Michelle O.

Yelp
Greetings and salutations yelpers. This will be my second time visiting and just like the first time the feeling of awe to know you are in the place where legends like Micheal Jackson, Stevie Wonder, Smokey Robinson, Marvin Gaye, The Supremes and numerous others walked these halls recording hits after hits. As I write I still get chills just thinking about it. Feeling is so surreal. One difference compared to the first time is guests are now allowed to take pictures during the tour. Video Recordings are still prohibited. It's mind blowing Berry Gordy started this all with loan of $800. Such a small humble abode that produced music that impacted people world wide and transcended color.. was the case at first but something about music brings us all together as humans beings. I can go on and on but if in Detroit this is a DEFINITE TO DO tour. Smooches!

Alvin G.

Yelp
Great information about the beginning of the business in music, and how it overwhelmed the nation and the world for many decades, even until today.
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PJ C.

Yelp
This was on our must see list as we were in the area. I am glad we got there early on a Thursday morning before they opened at 10am since they do not sell tickets ahead of time (not sure why not but it would be a big improvement). They were having a computer issue at the ticket office but we eventually got tickets in the gift shop. Seniors $10 - under 62 $15. Being early we parked right on the street in front of Hitsville. We were on the first tour of the day with Stefan (sp?) - he did a great job and really made the tour fun. He really knew his stories. The poor guy had to keep running between tours (I assume there are other guides as the day goes on). The movie was quite interesting as were the displays on the 2nd floor. It was great to see the original recording studio. The history is inspiring. It will be interesting to see what they do when they eventually build their brand new museum sometime in the future. Definitely worth it!
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Alyssa M.

Yelp
What an awesome experience!!!! To think that so much greatness was created inside these walls. Berry Gordy is a baaaaad man whose impact on music will live forever! Our guide was Stephon and he was an absolute joy. He was knowledgeable, pleasant and made the tour fun. The entire staff from ticketing to the gift shop were a breath of fresh air.
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Tamika L.

Yelp
A wonderful tour of an impressive piece of history! I booked my ticket online for an 11am tour. Currently, this is the only way to experience the museum. Self guided options are not available. We arrived and our group had already started to gather. It was a small group, about 12 people, which was the perfect size for the tour. We started right on time and I must say that our tour guide was phenomenal. The museum's scripting is perfect, but his passion for and commitment to this story took it to the next level. The entire tour lasted for an hour. There were several opportunities to take pictures throughout the experience. You end at the gift shop and they have souvenirs to fit every budget. Parking can be tricky, so plan to arrive early to scope out a street space in close proximity. Also, there are no food or drinks allowed or sold. So come with your belly full. I learned so much and thoroughly enjoyed this experience from start to finish. I'm looking forward to returning when they complete the expansion.

Sakenah E.

Yelp
Being able to stand in the place where history was made is amazing. I learned a great deal and it was interesting to learn the evolution of Motown.
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Sonia B.

Yelp
Truly enjoyed my visit to Hitsville. I had no idea what to expect. Heard many stories and enjoyed seeing the photos. Roy was our tour guide and he truly enhanced our experience with his enthusiasm
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Tiffany S.

Yelp
My mother in law is a Motown fan, so when my in-laws were in town - we stopped by! Unlike before, it's first come, first serve on tickets. They open at 10am and we arrived ~9:45am and there was a line already. We did make it into the second tour group (10:30am) though. Tours are every 30 minutes and run for an hour, so plan accordingly! You CAN buy tickets for later tours. Also, FYI -- you have to take a tour, there's no free roaming. Adaline was a fantastic tour guide! You start the tour with a 16 minute high level video then you go into the gallery space & Studio A! Super fun singing My Girl in such an iconic space. The Motown museum is definitely worth a visit! Also, the gift shop during the time we visited gave a free Berry Gordy Jr book with a $25+ purchase.

Sue D.

Yelp
Visiting the Motown Museum has been on my bucket list for several years but since I live out of state I hadn't had the opportunity to do so until this year and I'm so happy I made it a priority. What a feel good day it turned out to be for me and my family. We bought tickets for our tour of choice on line prior to our visit which made it easier to plan our day. When we arrived we could hear some of our favorite Motown songs playing from outside which peaked our excitement and set the tone for the day. Our tour guide was amazing and clearly loved his job. His excitement and passion for the museum, the history of Motown and the music clearly shown through during our tour. He was patient and we never felt rushed during the tour. Since this is a review and it's length is starting to resemble War and Peace I'll just offer some quick bullets to conclude. Upside Security is obviously present and helpful but not intrusively so Elevators and clean bathrooms are readily available Every possible effort has been made to make the museum as accessible as possible without compromising the integrity of the history Staff are kind and helpful Downside Parking is only available on the street so come a little early and be prepared to walk. Beware the gift shop is small out of necessity and respect for the history of the space. Be sure to allow yourself ample time before or after your tour to browse. I anticipate both of these will be resolved with the opening of the new space that is planned. Until then they're a small price to pay for such an amazing place to visit.

Carla L.

Yelp
Great tour and guide. Very moving and inspirational to learn the history and values brought to the project by Berry Gordy and others. Loved the "My Girl" singalong too!

Kyle C.

Yelp
Do not go if you have a child. You will be chastised and ridiculed by the tour guide in front of the entire group if your three year old makes any noise. Which I can understand can be a nuisance and interruption for the entire group. However, the utter unprofessionalism from our tour guide was unwarranted and quite frankly hostile and rude. My daughter made one little scene and I was called out in front of the group like a little school child. I would never recommend this place for any family with children under the age of five.
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Riley S.

Yelp
I visited the Motown Museum for the second time 10 years later & wow it was even more memorable than before! While my boyfriend was visiting for Labor Day Weekend, I knew this was top of the list as far as Detroit landmarks for me to show him. We arrived at 10:30 a.m. to see a decent line outside of museum only 30 minutes after opening! This did worry me a bit, as you cannot purchase tickets ahead of time online or via phone. However, when in line, I called to see if the line meant waiting for a tour and immediately had to go in or if we were waiting for ticketed times for tours. The lovely woman working from home on the phone ensured me that the line for tickets was for timed tours. Additionally, she told me which tours were already sold out for the day! I enjoyed her honesty, enthusiasm & kind voice. From the end of the ramp to the door, we waited roughly 20-25 minutes. Music is playing constantly & you have quite the plethora of people to chat with while in line. Once we were inside to purchase tickets, we were able to get 4 at the 1:30 time slot! This was actually perfect for us. As a note, each tour holds 20 people and lasts 1 hour. Our tour guide, was energetic, fresh, and trusted with knowledge. I was amazed by her & the talent she even demonstrated. Loved everything about my experience!

Shelly A.

Yelp
A friend and I toured the Motown Museum a couple weeks ago and Roy, our amazing guide, turned this into an incredible and impressionable experience. I learned so much from this tour and I am so proud to live in the same city where Motown was founded. I have been (re)listening to Motown songs ever since and somehow finding them just as relevant, if not more so, today. I highly recommend finding the time to make a visit to the Motown Museum. *Reserve tickets in advance online.*
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Joseph G.

Yelp
Very cool and unique landmark for the Detroit area. Me being a tourists outside of sporting teams the two things I would use to describe what I knew about Detroit would be "Ford and the home of Motown". That said with my little knowledge of the city I had to go and checkout the mo town house/studio. Kinda of in a remote area. We street parked down the road and as soon as we stepped out of the vehicle we could here "tracks of me tears" by Smokey Robinson blaring. And the entire time while walking around the area and the location it continued to belt out Motown classic after classic. So that's a cool. Was interesting to step foot there and check out a place where lots of music that has impacted so many lives was created. Fun and historic stop on Detroit that if your a fan of music in general you should check out.