Museum of Ice Cream
Museum · SoHo ·
Interactive museum with sprinkle pool, slide & café
/cdn.vox-cdn.com/uploads/chorus_image/image/67012351/1193631291.jpg.0.jpg "Museum of Ice Cream by Cindy Ord/Getty Images")
Interactive museum with sprinkle pool, slide & café
"I slide into a sugary dream at the Museum of Ice Cream, a pastel playground that smells like bubblegum clouds and birthday cake, where interactive installations and edible art let you dive into a pool of sprinkles, write a wish on the wall, and experience exhibits like the Melting Cave—an ideal stop for families or anyone craving candy-coated escapism and playful self-expression." - Paris Wilson
"Planned as the largest-ever iteration of this interactive dessert museum, the installation is included among the headline additions in the expansion." - Janna Karel
"Opening in 2026 inside Area15, this expanded outpost will occupy roughly 30,000 square feet and move beyond its signature pink walls and iconic sprinkle pool to offer an ice cream buffet, ice cream-themed hotel suites, a dessert-themed play area, an ice cream cake wedding chapel, a pink party bus and an oversized version of the sprinkle pool. The brand already operates in five other cities with play areas, photo-friendly installations, unlimited ice cream treats and cafes that serve items like pizza, sprinkle-pool sundaes and even ice cream hot dogs." - Janna Karel
"Before the COVID-19 pandemic this Instagram-driven attraction charged nearly $40 for immersive, millennial-pink installations — from its signature ball pit of oversized plastic sprinkles and a 'sprinkle pool' to a room of fake pink bananas and a wall of pink dial phones — where visitors took endless selfies. The venue is currently closed, but a Forbes investigation alleges a deeply toxic workplace: employees were given ice-cream nicknames by founder Maryellis Bunn, subjected to aggressive “Scream Sesh” threats and an office known as the “crying room,” and endured humiliating treatment including a designer being told to rework a staff uniform with a remark about “fat people’s legs.” Hourly staff at the New York and San Francisco locations reported worse conditions — being denied bathroom breaks, one worker forced to wait four hours to change a tampon and later developing an infection, requirements to smile, sing and dance for eight-hour shifts, and a strict point/strike system that penalized illness. The company denied the anonymous allegations and said it is committed to learning and improving, but critics point out the attraction still generated about $10 million over four years and received roughly $40 million in investment last year, raising concerns about accountability and the safety of reopening amid a pandemic." - Elazar Sontag
"I note that the Museum of Ice Cream is now delivering pints of ice cream via Caviar; with each $8 pint purchased, the establishment will also send ice cream to health care workers." - Erika Adams
