TOM HANAUER
Google
This is always going to be very subjective. But if you're going to have a museum full of exciting recreated animals that children will love, then that's what you stick on your adverts. Because, then people that see the adverts and like what they see will come to the museum , and like everything they see.
This is sadly not the case here. The publicity photo is literally the first thing you see after opening the door (to the amazing building). But after that it is virtually all tiny bits of broken stone that someone has declared was a spear or arrow, or knife or toothpick etc. Funnily enough my kids (3 and 10) thought that basically one broken stone is much like another broken stone.
Now of course this isn't true, and I appreciate all the research and information given about each broken stone. And the 10yr old got into it a bit.
But if you want people who are interested in broken stone to come to the museum then put a broken stone on the ad. There won't be as many of them, but they'll be happy as Larry!